01 / LOGO
TEN OAK WORDMARK LOGO
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02 / complimentary mark
Secondary Logo Mark
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03 / Color Palette
Charcoal Background
Cool charcoal and warm cream establish a balanced foundation for the brand, combining architectural confidence with an inviting sense of home.
Bronze
Bronze represents enduring strength and quality, reflecting The Spear Group’s longstanding experience and commitment to excellence.
Olive
Olive connects the community to nearby parks, the surrounding landscape, and the natural beauty of its lush Coconut Creek setting.
Champagne
Champagne brings understated warmth and refinement, reflecting thoughtful design, elegance, and a confident expression of luxury.
Slate
Muted blue evokes open sky and breathing room, expressing privacy, personal space, and the freedom to live independently.
Cream/White Background
Bronze
Bronze represents enduring strength and quality, reflecting The Spear Group’s longstanding experience and commitment to excellence.
Olive
Olive connects the community to nearby parks, the surrounding landscape, and the natural beauty of its lush Coconut Creek setting.
Champagne
Champagne brings understated warmth and refinement, reflecting thoughtful design, elegance, and a confident expression of luxury.
Slate
Muted blue evokes open sky and breathing room, expressing privacy, personal space, and the freedom to live independently.
04 / positioning
Distinctive Homes. Independent Spirit.
Ten Oak Estates is positioned as a ten-home luxury community in Coconut Creek for affluent households who value architectural quality, space, privacy, and independence. Thoughtful design, larger lots, and newer construction establish its appeal, with
elegance expressed through enduring character and everyday livability.
The Spear Group’s multigenerational, family-owned history, decades of South Florida experience, and portfolio of custom homes and distinctive enclaves ground the brand in design expertise and lasting quality.
Proximity to North Broward Prep, access to Parkland, Boca Raton, and Delray Beach, and a nearby 15-acre park support a convenient, connected lifestyle. Personal
belonging means feeling settled in a place that respects individuality and private space. Marketing should convey quiet confidence, emphasizing substance, understated elegance, and the freedom to live on one’s own terms.
04.1 / Positioning Pillar
Intimate Scale
With just ten residences, Ten Oak brings an intimate
character to home. Its small scale creates a distinctive residential setting, where each home is a meaningful part of the whole.
04.2 / Positioning Pillar
Space to Live
Generous homesites and thoughtfully designed interiors establish space as
an essential part of Ten Oak’s appeal. The connection between indoor and outdoor living supports everyday comfort, family life and entertaining.
04.3 / Positioning Pillar
Connected Location
Ten Oak’s Coconut Creek location connects its residential setting to schools, parks and everyday conveniences. Proximity to North Broward Prep and
access to Parkland, Boca Raton and Delray Beach provide practical advantages that reinforce the community’s appeal.
04.4 / Positioning Pillar
Personal Belonging
Ten Oak connects the privacy of home with a sense of independence and personal identity. This pillar expresses the emotional value of a place that feels distinctly personal, supporting individual ways of living and a lasting sense of belonging.
Privacy. Independence. A lasting sense of home.Understated
Ten Oak communicates with quiet confidence, balancing architectural refinement with warmth and ease. Language is clear and considered, and the visual expression is elevated and restrained. Quality comes through in thoughtful details, balanced composition and a sense of substance, allowing elegance to feel natural rather than overtly stated.
Distinction.
Ten Oak’s distinction is grounded in The Spear Group’s family-owned heritage, generations of experience and longstanding connection to South Florida. That foundation brings credibility to the community’s promise, reflecting a commitment to thoughtful design, enduring quality and homes built with lasting value in mind.
