Joyal Capital Management Charity Foundation Flourishes After Rebranding

Joyal Capital Management Charity Foundation Flourishes After Rebranding

Written By Darren Seys - December 6, 2013

The Joyal Capital Management Foundation, Inc. $100 for 100 Events provide a $100 gift card to 100 children in need that have been nominated by friends, family and members of the community.  Each foundation event draws local support from youth groups, schools, churches, and businesses.  Each $100 for 100 event takes place during the holiday season at various Dick’s Sporting Goods locations on the Eastern Seaboard.

In an effort to better promote the foundation and events, Joyal Capital Management, LLC (Plymouth, MA) came to Peak Seven Advertising with a need to rebrand the organization in order to better raise awareness and increase funding for their cause.

First, Peak Seven updated the brand via a modernization of the foundation logo.  This allowed for a more professional look to better connect with potential donors and supporters.

The second major portion of the creative partnership required a major overhaul to the foundation website.  In addition to a compelling design that reflected the mission and goals of the $100 for 100 program, the client also required a streamlined way to receive donations as well as child nominations for their event participants.

Peak Seven presented our client with an impactful web design that visually conveyed the young lives touched by the efforts of the $100 for 100 program.  Secondly, Peak Seven developers created a custom, automated solution for each $100 for 100 event to receive donations and child nominations live on the website.  In addition, the site was designed to automatically notify event sponsors and foundation officials when a new donation or child nomination was submitted via the website.

The new design and increased functionality was immediately embraced by both the client and foundation supporters alike.

Peak Seven is honored to be involved with an organization committed to brightening the lives of young people in need.  We are proud to announce that the Joyal Capital Management Foundation has raised over $27,000 in charitable donations since the launch of their new site in the fall of 2013.

To see the new Joyal Capital Management Foundation site, please visit http://joyalfoundation.org

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