After a speedy month of revving up its creative engines, Peak Seven Advertising has been awarded the contract to brand and develop a full marketing and advertising campaign for Palm Beach International Raceway (formally Moroso Motorsports Park) and the new Palm Beach Driving Club, valued at approximately $2.5 million.
Peak Seven impressed executives with its innovative ideas of positioning and marketing the new Palm Beach International Raceway and Club. Until recently, Zimmerman Advertising held the account, however Peak Seven won it over, competing against several other leading agencies. The scope of services range from a print, outdoor and broadcast campaign to the daily needs for more than 900 events held at the three Palm Beach International Raceway tracks annually.
‘We worked hard for this account and I cannot be more proud of my team,’ says Darren Seys, President of Peak Seven. ‘I am a huge racing fan, dating back to my marketing days with NASCAR, which will ultimately help in generating effective campaigns for Palm Beach International Raceway and PBDC, and by understanding the needs of the demographics.’
Palm Beach International Raceway is located on 212 acres in NW Palm Beach County. The facility boasts a 2.25-mile, 11-turn road course, an NHRA specified ¼-mile, state-of-the-art concrete drag raceway, 9/10 mile Kart Track, RallyCross, Drifting and Pocket Bike facilities. It also has all-new, permanent restrooms, concession stands, souvenir Pit Shop, fuel island, on-site Kart Storage, Service and Sales as well as private coaching, aluminum grandstands, on-site Road Racing School, and a 200′ x 300′ asphalt skid pad. In addition to the motorsports events, the park is also used for parties, defensive driving schools, festivals, corporate ride and drives, concerts and racing schools.
Peak Seven will also be marketing the elite Palm Beach Driving Club, a 212-acre playground for performance driving. The Club is a members-only establishment for those exceptional individuals who share the passion of world-class racing in their own luxury sports cars.
Visit www.racepbir.com and www.racepbdc.com for more information.
