PEAK SEVEN LANDS NUTEK ORTHOPAEDICS
Written By Darren Seys - November 13, 2006
DEERFIELD BEACH, Fla. – Nutek Orthopaedics, LLC, a company that develops new state-of-the-art products for the orthopaedic industry, has selected Peak Seven Advertising, a boutique creative agency in Deerfield Beach, Fla., to introduce its latest development, the Non-Bridging External Wrist Fixator System, or NBX.
The innovative NBXTM system allows for immediate post-operative wrist and finger function and motion after a fracture, with the help of the patented First AssistantTM Wrist Reduction Device. This device is the only complete wrist fracture system allowing for anatomical reduction and fixation.
“NBX provides a minimally invasive external interlocking plate system for keeping motion at the wrist joint not at the fracture site,” explained Jim Tyson, Co-Director of Marketing for Nutek.
“The NBX external fixation features multiple small diameter “K” wires inserted in a multiplanar and multidirectional fashion, known as a matrix, providing interlocking pins at the fracture site securing all the fracture fragments,” added John Kaelblein, Co-Director of Marketing for Nutek.
Peak Seven will be responsible for introducing and marketing the NBXTM system and First AssistantTM , which will include traditional, multimedia and interactive advertising.
“It gives Peak Seven great pleasure to work with such a dynamic and intelligent team like Nutek,” said Darrren Seys, president of Peak Seven. “We are constantly being challenged to come up with creative strategies to market Nutek’s incomparable products, and we welcome those challenges with innovative ideas.”