Peak Seven Partners with Client in a "Hope for Haiti" Initiative

Written By Darren Seys - January 20, 2010

After the devastating earthquake that rocked Haiti on January 12, 2010 Peak Seven and their client Headquarter Toyota reacted immediately. After a day of research Peak Seven facilitated a relationship between the “Hope for Haiti” charity and Headquarter Toyota in Miami. Headquarter Toyota is an official drop off location for the charity, who has been helping the people of Haiti long before this tragedy. Peak generated a Public Service Announcement (PSA) that quickly began running Saturday the 16th on major spanish radio channels in Miami. Wow Factor media agency handled the implementation of the media plan, which included the actual buy being graciously donated by all the major radio stations. We are happy to report that only 4 days after our collective efforts, we have filled four truck loads of goods for the people of Haiti.

If you would like to make a difference please drop off any medical supplies, non-expired over-the-counter medicines and bottled water, to Headquarter Toyota located at 5895 NW 167th St Miami, FL 33015 or call 1-800-549-0947 for more information. Cash donations are being accepted at www.hopeforhaiti.com.

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