Logo Design, Brand ID, 'Photoreal' 3D Rendering Package

Magazine Advertisement
"During our five year relationship, Peak Seven has helped us brand and launch multiple communities throughout the state of Florida. They are a creative and analytically driven organization."
Tirso S.
Vice President of Residential Development
________________________________________
Leading residential developer SobelCo's first waterfront condominium, 321 At Water's Edge features 23 ultra-luxury homes located on the widest stretch of Fort Lauderdale's Intracoastal Waterway. In addition to a spectacular location and private yacht dockage for vessels up to 70 feet, 321's Expansive residences span the width of the building, providing ocean and intracoastal views for every resident.
In a marketplace that gets increasingly competitive by the day, 321 is in direct competition for a discerning group of waterfront buyers. With many neighboring projects already under construction, Peak Seven was tasked with creating the 321 brand from scratch and launching pre-construction sales from an offsite sales gallery on Las Olas Blvd. in Fort Lauderdale.
After creating a brand ID and key messages that captured 321's lifestyle and unique benefits, Peak Seven successfully designed and produced all sales collateral as well as the sales gallery launch while planning a series of events for both consumers and the realtor community.
The media strategy is an integrated mix of print adverting, direct mail, public relations, event-based partnerships and a strong digital component that includes paid search, display, SEO, video and social media. The core of Peak Seven's aggressive lead generation strategy is a robust website and email marketing initiatives.
Magazine Advertisement

32-Page Brochure Design: Showcasing the building, homes and waterfront lifestyle
32-Page Brochure Design: Showcasing the building, homes and waterfront lifestyle

Email Marketing
Email Marketing

Branding

Social Media Marketing and Banner Ads

Double Page Spread Advertisement

Advertorial

Website Design & Development (cont.)
Website Design & Development (cont.)

Realtor Kickoff Event Invitation: Draw local/regional luxury real estate agents to attend a launch event at the 321 sales gallery. Peak Seven also produced point-of-sale creative, digital invitations and managed event planning and coordination

Realtor Kickoff Event (cont.)

Realtor Kickoff Event (cont.)

Realtor Kickoff Event (cont.)

Realtor Kickoff Event (cont.)

Special Event Point-of-Sale Collateral

Special Event Point-of-Sale Collateral

Comprehensive Email Marketing Program Targeting both Realtor and Consumer Audiences

Email Marketing (cont.)

Print Ad Design & Comprehensive Media Strategy

Print Ad Design & Comprehensive Media Strategy (cont.)

Sales Gallery Design & Production

Sales Gallery Design & Production (cont.)

Sales Gallery Design & Production (cont.)

Sales Gallery Design & Production (cont.)
