321 AT WATER’S EDGE

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Logo Design, Brand ID, 'Photoreal' 3D Rendering Package
Logo Design, Brand ID, 'Photoreal' 3D Rendering Package
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Magazine Advertisement

"During our five year relationship, Peak Seven has helped us brand and launch multiple communities throughout the state of Florida. They are a creative and analytically driven organization."

Tirso S.
Vice President of Residential Development

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Leading residential developer SobelCo's first waterfront condominium, 321 At Water's Edge features 23 ultra-luxury homes located on the widest stretch of Fort Lauderdale's Intracoastal Waterway. In addition to a spectacular location and private yacht dockage for vessels up to 70 feet, 321's Expansive residences span the width of the building, providing ocean and intracoastal views for every resident.

In a marketplace that gets increasingly competitive by the day, 321 is in direct competition for a discerning group of waterfront buyers. With many neighboring projects already under construction, Peak Seven was tasked with creating the 321 brand from scratch and launching pre-construction sales from an offsite sales gallery on Las Olas Blvd. in Fort Lauderdale.

After creating a brand ID and key messages that captured 321's lifestyle and unique benefits, Peak Seven successfully designed and produced all sales collateral as well as the sales gallery launch while planning a series of events for both consumers and the realtor community.

The media strategy is an integrated mix of print adverting, direct mail, public relations, event-based partnerships and a strong digital component that includes paid search, display, SEO, video and social media. The core of Peak Seven's aggressive lead generation strategy is a robust website and email marketing initiatives.

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Magazine Advertisement
Magazine Advertisement
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32-Page Brochure Design: Showcasing the building, homes and waterfront lifestyle
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32-Page Brochure Design: Showcasing the building, homes and waterfront lifestyle
32-Page Brochure Design: Showcasing the building, homes and waterfront lifestyle
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Email Marketing
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Email Marketing
Email Marketing
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Branding
Branding
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Social Media Marketing and Banner Ads
Social Media Marketing and Banner Ads
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Double Page Spread Advertisement
Double Page Spread Advertisement
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Advertorial
Advertorial
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Website Design & Development (cont.)
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Website Design & Development (cont.)
Website Design & Development (cont.)
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Realtor Kickoff Event Invitation: Draw local/regional luxury real estate agents to attend a launch event at the 321 sales gallery. Peak Seven also produced point-of-sale creative, digital invitations and managed event planning and coordination
Realtor Kickoff Event Invitation: Draw local/regional luxury real estate agents to attend a launch event at the 321 sales gallery.  Peak Seven also produced point-of-sale creative, digital invitations and managed event planning and coordination
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Realtor Kickoff Event (cont.)
Realtor Kickoff Event (cont.)
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Realtor Kickoff Event (cont.)
Realtor Kickoff Event (cont.)
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Realtor Kickoff Event (cont.)
Realtor Kickoff Event (cont.)
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Realtor Kickoff Event (cont.)
Realtor Kickoff Event (cont.)
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Special Event Point-of-Sale Collateral
Special Event Point-of-Sale Collateral
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Special Event Point-of-Sale Collateral
Special Event Point-of-Sale Collateral
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Comprehensive Email Marketing Program Targeting both Realtor and Consumer Audiences
Comprehensive Email Marketing Program Targeting both Realtor and Consumer Audiences
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Email Marketing (cont.)
Email Marketing (cont.)
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Print Ad Design & Comprehensive Media Strategy
Print Ad Design & Comprehensive Media Strategy
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Print Ad Design & Comprehensive Media Strategy (cont.)
Print Ad Design & Comprehensive Media Strategy (cont.)
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Sales Gallery Design & Production
Sales Gallery Design & Production
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Sales Gallery Design & Production (cont.)
Sales Gallery Design & Production (cont.)
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Sales Gallery Design & Production (cont.)
Sales Gallery Design & Production (cont.)
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Sales Gallery Design & Production (cont.)
Sales Gallery Design & Production (cont.)