321 AT WATER’S EDGE

1 of 22
Logo Design, Brand ID, 'Photoreal' 3D Rendering Package

 

“During our five year relationship, Peak Seven has helped us brand and launch multiple communities throughout the state of Florida. They are a creative and analytically driven organization.”
Tirso S.
Vice President of Residential Development
________________________________________

Leading residential developer SobelCo’s first waterfront condominium, 321 At Water’s Edge features 23 ultra-luxury homes located on the widest stretch of Fort Lauderdale’s Intracoastal Waterway. In addition to a spectacular location and private yacht dockage for vessels up to 70 feet, 321’s Expansive residences span the width of the building, providing ocean and intracoastal views for every resident.

In a marketplace that gets increasingly competitive by the day, 321 is in direct competition for a discerning group of waterfront buyers. With many neighboring projects already under construction, Peak Seven was tasked with creating the 321 brand from scratch and launching pre-construction sales from an offsite sales gallery on Las Olas Blvd. in Fort Lauderdale.

After creating a brand ID and key messages that captured 321’s lifestyle and unique benefits, Peak Seven successfully designed and produced all sales collateral as well as the sales gallery launch while planning a series of events for both consumers and the realtor community.

The media strategy is an integrated mix of print adverting, direct mail, public relations, event-based partnerships and a strong digital component that includes paid search, display, SEO, video and social media. The core of Peak Seven’s aggressive lead generation strategy is a robust website and email marketing initiatives.

View 321 At Water’s Edge Website

2 of 22
32-Page Brochure Design: Showcasing the building, homes and waterfront lifestyle
32-Page Brochure Design: Showcasing the building, homes and waterfront lifestyle
3 of 22
Website Design & Development: Employ best practices of design, functionality and lead generation to highlight the unique selling points of the development to qualified buyers
Website Design & Development: Employ best practices of design, functionality and lead generation to highlight the unique selling points of the development to qualified buyers
4 of 22
Website Design & Development (cont.)
Website Design & Development (cont.)
5 of 22
Realtor Kickoff Event Invitation: Draw local/regional luxury real estate agents to attend a launch event at the 321 sales gallery. Peak Seven also produced point-of-sale creative, digital invitations and managed event planning and coordination
Realtor Kickoff Event Invitation: Draw local/regional luxury real estate agents to attend a launch event at the 321 sales gallery.  Peak Seven also produced point-of-sale creative, digital invitations and managed event planning and coordination
6 of 22
Realtor Kickoff Event (cont.)
Realtor Kickoff Event (cont.)
7 of 22
Realtor Kickoff Event (cont.)
Realtor Kickoff Event (cont.)
8 of 22
Realtor Kickoff Event (cont.)
Realtor Kickoff Event (cont.)
9 of 22
Realtor Kickoff Event (cont.)
Realtor Kickoff Event (cont.)
10 of 22
Special Event Point-of-Sale Collateral
Special Event Point-of-Sale Collateral
11 of 22
Special Event Point-of-Sale Collateral
Special Event Point-of-Sale Collateral
12 of 22
Comprehensive Email Marketing Program Targeting both Realtor and Consumer Audiences
Comprehensive Email Marketing Program Targeting both Realtor and Consumer Audiences
13 of 22
Email Marketing (cont.)
Email Marketing (cont.)
14 of 22
Print Ad Design & Comprehensive Media Strategy
Print Ad Design & Comprehensive Media Strategy
15 of 22
Editorial
Editorial
16 of 22
17 of 22
18 of 22
Print Ad Design & Comprehensive Media Strategy (cont.)
Print Ad Design & Comprehensive Media Strategy (cont.)
19 of 22
Sales Gallery Design & Production
Sales Gallery Design & Production
20 of 22
Sales Gallery Design & Production (cont.)
Sales Gallery Design & Production (cont.)
21 of 22
Sales Gallery Design & Production (cont.)
Sales Gallery Design & Production (cont.)
22 of 22
Sales Gallery Design & Production (cont.)
Sales Gallery Design & Production (cont.)