As a leader in collecting zero balance underpayments for hospitals, HRA needed a new website and videos that showcased their cutting-edge technology and top-tier employees. Our agency spearheaded a comprehensive redesign of their website, incorporating modern design elements, intuitive navigation, and captivating visuals to reflect HRA’s expertise and technological prowess. Through a series of professionally produced videos, we highlighted their advanced software solutions and showcased their highly skilled team, positioning HRA as an industry frontrunner. By seamlessly integrating the most powerful software solutions into their operations, we solidified HRA’s reputation as a forward-thinking company committed to maximizing revenue recovery for hospitals. The new website and videos created by Peak Seven successfully repositioned HRA as a technologically advanced leader in the industry, attracting clients and setting the stage for continued success.
THE HRA ICON REDESIGN
By turning the triangle on its side and facing left it now represents the “retroactive” nature of HRA’s business model. The smaller blue arrow has been moved up thus creating an abstract rewind button that highlights and reinforces the fact that HRA will successfully go back for a second look to discover that which has been missed.
A digitized tail was added to the triangle to further enhance its symbolism. The pixels represent the highly technical and innovative method by which HRA fulfills it’s promise to successfully increase profits, while also forming an arrow with a thrusting effect to represent precision and boost.
The icon now literally says, “When HRA hits the rewind button and reviews your data, we will accurately boost your profits.”
