PALM BEACH FOODS

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Palm Beach Foods Logo

Building a brand from scratch with sensational results.

The goal with this branding initiative was to really covey the hand-made qualities, tradition and history behind the products Palm Beach Foods were producing. The Chocorice and Almondra cookies were crafted to be a surprisingly delicious, healthy and portable snack made from all natural ingredients. The 2 separate brands targeted different demographics and we tried to keep this in mind when designing the full branding collateral. One main element we felt would create a great impact and help establish a foundation for the brand was the use of illustrations. Very much in the same fashion that these delicacies are made, the creative team produced a large array of hand drawn illustrations and decorative line art to bring that essence of the product to the forefront. Based on a family recipe passed on from Spain, the illustrations compliment the rich history and through the use of color each flavor is uniquely identifiable and visually intriguing on its own. Overall the two individual brands came out extremely well and the main, corporate site still maintains that same artisan feel as the packaging along with elegant typography and earth tone color scheme to play up the organic and natural qualities embedded in the brand.

Project Breakdown:
PBF Logo • Corporate Site • Business Cards / Stationary / Envelopes • Chocorice logos • Chocorice Boxes • Chocorice Films • Almondra logos • AlmondraBoxes • Almondra Films • Custom Illustrations for all Flavors

Visit website: palmbeachfoods.com

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Chocorice - Flavors and Logos
Chocorice - Flavors and Logos
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Chocorice 12 CT Boxes
Chocorice 12 CT Boxes
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Chocorice - Lemon 12 and 6 CT Boxes
Chocorice - Lemon 12 and 6 CT Boxes
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Custom Illustrations for Chocorice Flavors
Custom Illustrations for Chocorice Flavors
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Chocorice - Caramel & Dark Chocolate 12 CT Boxes
Chocorice - Caramel & Dark Chocolate 12 CT Boxes
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Chocorice - Caramel & Dark Chocolate 6 CT Boxes
Chocorice - Caramel & Dark Chocolate 6 CT Boxes
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Chocorice - Peanut Butter and Jelly 12 CT Boxes
Chocorice - Peanut Butter and Jelly 12 CT Boxes
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Chocorice - Peanut Butter and Jelly 6 CT Boxes
Chocorice - Peanut Butter and Jelly 6 CT Boxes
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Chocorice - Caramel & White Chocolate 12 CT Boxes
Chocorice - Caramel & White Chocolate 12 CT Boxes
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Chocorice - Caramel & White Chocolate 6 CT Boxes
Chocorice - Caramel & White Chocolate 6 CT Boxes
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Almondra Logos and Flavors
Almondra Logos and Flavors
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Almondra White Chocolate Packaging Design
Almondra White Chocolate Packaging Design
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Almondra Film Designs
Almondra Film Designs
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Almondra - Original 6 CT Box
Almondra - Original 6 CT Box
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Almondra - Original 12 CT Box
Almondra - Original 12 CT Box
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Almondra - White Chocolate 6 CT Box
Almondra - White Chocolate 6 CT Box
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Almondra - White Chocolate 12 CT Box
Almondra - White Chocolate 12 CT Box
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Almondra - Dark Chocolate 6 CT Box
Almondra - Dark Chocolate 6 CT Box
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Almondra - Dark Chocolate 12 CT Box
Almondra - Dark Chocolate 12 CT Box
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Palm Beach Foods Home Page
Palm Beach Foods Home Page
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Palm Beach Foods Home Page Detail
Palm Beach Foods Home Page Detail