Darren Seys

Peak Seven Founder and CEO has been a leading creative and “idea guy” for over two decades. After earning a degree in graphic design technology, Darren began as a creative artist and eventually lead illustrator for auto racing giant NASCAR/International Speedway Corp. Darren spearheaded creative branding and advertising efforts for large-scale events and facilities like the Daytona 500, Pepsi 400, Talladega Superspeedway and Daytona International Speedway. His creative works appeared in numerous national media outlets both in the United States and abroad.

In 1990, Darren relocated to South Florida and served as Art Director for a large commercial printer. By forming strong relationships with advertising agencies and major corporate partners, Darren became well versed in the invaluable principles of corporate marketing strategy and implementation, targeted messaging campaigns, branding, and creative advertising. Soon after, Darren embraced his entrepreneurial spirit by forming his own independent, full-service advertising agency in 1994. After quickly growing the young company to a large staff and solid financials, Darren sold the company in 1998 to pursue his latest venture in his advertising career…Peak Seven.

Darren created Peak Seven Advertising with the core capabilities of traditional advertising and concepts along with a focus establishing clients a strong brand in the digital space by delivering strategy, concepts and lead generation solutions. From the dot-com era through the real estate explosion, Darren has built and launched successful branding campaigns for some of the world’s leading names, including Honda, Toyota, Shell Oil, W Hotels, Waldorf Astoria, BE Aerospace, Northrop and Johnson and K. Hovnanian Homes. Peak Seven has also developed proprietary, targeted online solutions for large technology companies like AT&T, Comcast and Dish Network. One of Peak Seven’s current business-to-business mobile applications boasts well over 150,000 downloads, earning the top rank within the recycling industry nationwide.

Darren’s career evolution has left him with a breadth of knowledge and success across multiple industries, markets and media. With hundreds of awards along with judging and speaking engagements under his belt, Darren is always looking for the next creative challenge to help clients get strategic messaging in front of their target audience in both traditional and digital media.

Darren is a member of many groups including the International Academy of the Visual Arts and American Advertising Federation.

Darren is happily married with three kids in Parkland, Florida. When he is not playing with the kids, Darren is very active in charities such as March of Dimes.

Articles by Darren Seys

Peak Seven Works Magic With Iconic Brands For Marketing Success

Peak Seven Works Magic With Iconic Brands For Marketing Success
November 30, 2016

As a Baton Raton-based marketing and advertising agency, it took much more than magic for Peak Seven to bring together brand giants Disney and Lennar for a successful promotional campaign this summer. Peak Seven representatives worked for more than one year on intensive planning, licensing negotiations and creative development with Disney and Lennar officials on […]

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The Real Deal On Black Friday

The Real Deal On Black Friday
November 26, 2014

As I opened my inbox this morning, it was more obvious to me than ever that Black Friday has already started. “BLACK FRIDAY SNEAK PEEK” and “LAST CHANCE DEALS” are just a few of marketers attempts at FOMO-inducing headlines (or Fear Of Missing Out for all my non-acronym fluent friends). Black Friday used to be […]

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How Thin is Too Thin: Are The New Apple iPhones and iPads Too Thin?

October 20, 2014

2014 wouldn’t be complete without another Apple product announcement accompanied with another sassy critique (the last Apple critique of the year – I promise!). This time, the world’s attention has shifted from the iPhone 6 to the brand new Apple iPad Air 2 and iPad Mini 3. Once again, Apple lures us into a technology-feeding […]

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Is Your Company Culture Making Work Miserable?

Is Your Company Culture Making Work Miserable?
October 7, 2014

You may have heard the news: working 9 to 5 Monday through Friday is extinct, much like the dinosaurs (and hopefully soon this renaissance of 90’s fashion trends). With more ways to stay in touch with people than ever, there are also more ways your boss or fellow employees can reach out to you beyond […]

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Seeing is Learning: The Basics of a Great Infographic

Seeing is Learning: The Basics of a Great Infographic
September 22, 2014

Our society’s inability to unplug from technology and demand for instant gratification mean the attention and time we can dedicate to even the simplest tasks are decreasing. Even reading factual articles on the Internet is too time-consuming for us! Content shock, as we touched on earlier, is a phenomenon where readers skip reading articles in […]

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We're excited to announce that Peak Seven has expanded to Denver, Colorado with the acquisition of Bigfoot Web!

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