Articles by Darren Seys
Peak Seven Works Magic With Iconic Brands For Marketing Success
November 30, 2016
As a Baton Raton-based marketing and advertising agency, it took much more than magic for Peak Seven to bring together brand giants Disney and Lennar for a successful promotional campaign this summer. Peak Seven representatives worked for more than one year on intensive planning, licensing negotiations and creative development with Disney and Lennar officials on […]READ MORE Share
The Real Deal On Black Friday
November 26, 2014
As I opened my inbox this morning, it was more obvious to me than ever that Black Friday has already started. “BLACK FRIDAY SNEAK PEEK” and “LAST CHANCE DEALS” are just a few of marketers attempts at FOMO-inducing headlines (or Fear Of Missing Out for all my non-acronym fluent friends). Black Friday used to be […]READ MORE Share
How Thin is Too Thin: Are The New Apple iPhones and iPads Too Thin?
October 20, 2014
2014 wouldn’t be complete without another Apple product announcement accompanied with another sassy critique (the last Apple critique of the year – I promise!). This time, the world’s attention has shifted from the iPhone 6 to the brand new Apple iPad Air 2 and iPad Mini 3. Once again, Apple lures us into a technology-feeding […]READ MORE Share
Is Your Company Culture Making Work Miserable?
October 7, 2014
You may have heard the news: working 9 to 5 Monday through Friday is extinct, much like the dinosaurs (and hopefully soon this renaissance of 90’s fashion trends). With more ways to stay in touch with people than ever, there are also more ways your boss or fellow employees can reach out to you beyond […]READ MORE Share
Seeing is Learning: The Basics of a Great Infographic
September 22, 2014
Our society’s inability to unplug from technology and demand for instant gratification mean the attention and time we can dedicate to even the simplest tasks are decreasing. Even reading factual articles on the Internet is too time-consuming for us! Content shock, as we touched on earlier, is a phenomenon where readers skip reading articles in […]READ MORE Share