When Roswell Surf Boats, a line of watersports boats under the Monterey Boats umbrella, sought to establish a distinct brand identity that would resonate with a younger audience, they turned to Peak Seven for an edgy and youthful transformation.

Wake Up. Surf. Repeat.

Through clever advertising, captivating headlines, trendy graphics, and dynamic photography, we successfully positioned Roswell Surf Boats as a separate entity, tailored specifically to appeal to a younger demographic. A line of apparel further solidified the brand’s identity, creating merchandise that aligned with the desired youthful and edgy image. Through our creative endeavors, Peak Seven effectively captured the spirit of adventure and excitement that comes with watersports, attracting a fresh audience without compromising the core values and reputation associated with being a Monterey Boat. The result is a unique and engaging brand experience that resonates with the target market while upholding the renowned Monterey Boat legacy.