How Peak Seven Brought CC Homes’ Tesla Incentive to Life

How Peak Seven turned an attention-grabbing homebuyer incentive into an integrated marketing campaign for longtime client CC Homes.

What does it take to stand out in a competitive new-home market? Sometimes, it starts with an offer people can’t help but notice.

Longtime Peak Seven client CC Homes recently launched a bold incentive for homebuyers at Maple Ridge in Ave Maria: a complimentary Tesla Model 3 with the purchase of an eligible new home.

It was a big idea  and it needed a campaign with just as much energy behind it.

Peak Seven developed the creative and managed the digital campaign, building a connected experience across multiple marketing channels designed to capture attention, generate interest and drive prospective buyers to learn more.

One Big Idea, Brought to Life Everywhere

A strong campaign is more than a single ad. The real opportunity comes from creating a recognizable idea that carries consistently from one buyer touchpoint to the next.

For the CC Homes Tesla campaign, our team developed creative spanning digital advertising, video, email marketing, print, a dedicated landing page, promotional materials and even the Tesla itself.

The campaign centered around a simple message:

Live Smarter. Drive Smarter. Tesla Included.

That message became the creative thread connecting the campaign, whether someone encountered it online, in their inbox, in print or saw the wrapped Tesla driving around town.

Peak Seven’s campaign work included:

• Tesla vehicle wrap design
• Digital advertising creative and campaign management
• Video creative
• Social media creative
• Email marketing
• Print and magazine creative
• Promotional banner
• Dedicated campaign landing page

The result is a campaign that feels cohesive without relying on a single channel to do all the work.

Turning Attention Into Action

Of course, getting noticed is only the beginning.

Once the campaign captured someone’s attention, prospective buyers needed somewhere to go next. Peak Seven created a dedicated landing page at live-smarter.cchomes.com to carry the campaign experience from initial interest to action.

The page introduces the Tesla incentive, showcases available homes at Maple Ridge and gives interested buyers a clear path to learn more and connect with the CC Homes sales team.

That connection between creative, media and conversion experience is an important part of how we approach integrated campaigns. Every touchpoint should feel like part of the same conversation.

A Campaign That’s Getting People Moving

Since the promotion launched, CC Homes has reported a 30% increase in foot traffic at its Ave Maria developments.

The campaign has also generated attention beyond paid and owned media, earning coverage from Homes.com and creating additional conversation around CC Homes, Maple Ridge and the incentive.

For us, that’s what makes this campaign particularly exciting. The Tesla may be what initially gets someone to look, but the strategy surrounding it is what turns that attention into an opportunity to discover the homes, community and lifestyle CC Homes has to offer.

Built on a Longtime Partnership

Some of the best campaigns come from knowing a client’s brand well enough to recognize when there’s an opportunity to do something different.

As a longtime agency partner of CC Homes, Peak Seven has worked alongside their team across marketing initiatives over the years. That established partnership gave us the opportunity to take a bold promotion and quickly translate it into a connected campaign across creative and digital channels.

And yes, designing a Tesla was a pretty fun addition to the portfolio.

Big Ideas Deserve Bold Campaigns

Whether it’s launching a new community, introducing a new product or finding a completely unexpected way to get people talking, great marketing starts with an idea — but it doesn’t end there.

Strategy. Creative. Digital. Media. Execution.

When those pieces work together, an idea becomes a campaign.

And when CC Homes decided to put homebuyers behind the wheel of a Tesla, we made sure the marketing was ready to move with it.

Have a big idea of your own? Let’s make some noise.

Explore more of our work or connect with Peak Seven at PeakSeven.com.

CC Homes promotional offer is subject to eligibility requirements, terms and restrictions. Visit CC Homes’ campaign website for complete offer details.