August 26, 2019
The key to successful digital marketing starts with an understanding of some basic principles of advertising. Here’s everything you need to know about online marketing. (This pair of sentences was written by a human so the AI had something to build context off of.)
Read more, and then make some decisions based on what works and what doesn’t. As with any marketing, a good strategy requires a lot of effort, and more than a little luck, and your own work and creativity.
How should you do it?
The first step is not to simply follow the crowd. As a result, we’ve seen a lot of brands go the route of social media influencers. But that means creating fake accounts, and those accounts can be easily found. Instead, it’s time to figure out where the real world influencers are to begin your digital marketing plan.
There are various social media platforms that could give you an advantage. For example, Pinterest lets you discover new brands, and has a network of thousands of users dedicated to Pinterest. Or you could try a new social media marketing platform, such as Zappos, to become more noticed among the millions of Zappos loyal fans. A recent study showed that Zappos’ Facebook fans had more followers than any other brand on the network.
For the most part, the internet is an equal-opportunity space for influencers. If you’re looking for a particular type of fan, make sure to ask in the forums or on Twitter where you can find them.
However, remember to take your online marketing strategy to the next level by starting up a blog. There are a number of free and paid blogging platforms to choose from. Blogging can bring out some serious social media savvy.
Why do you need a web presence?
If you’re looking to launch a great digital marketing campaign that generates business, don’t stop at Facebook and Twitter. You still need to get your brand out there. You better have a Web presence, since most of your visitors will come to your website.
The online world is very crowded with information, and you don’t want to be left behind in the information revolution. You’re already a marketer, so it won’t be very difficult to learn how to put information into action. But there is a lot your audience can do on their own. The Internet is an open, global resource, and a digital marketing campaign should reflect that.
You can’t ignore the fact that there is a huge market gap between consumers and marketers. People are willing to spend money on their online purchases. It’s still a new concept, but many companies are trying to address consumer needs. If your content is compelling to your target audience, you’ll start attracting customers.
Be on the lookout for a follow-up blog all about AI and how it’s going to help and hurt advertising really soon!
If you wanted to try this AI for yourself check it out here: https://storyai.botsociety.io/
May 20, 2019
Technology doesn’t surprise us anymore. Instagram updates every day, new emojis are a dime a dozen, and Facebook shows us ads for that pizza we’ve all been craving. All this combined presents a new frontier for commerce. For the first time what we spend money on, how long we stay on a sight, and potentially even our future behavior is all data. ويليام هيل Everyone’s behavior is traceable and predictable. This is a huge benefit for business. In a perfect world, it gets consumers what they want before they even know they want it. العاب على الهاتف المحمول However, our world is not perfect and sometimes the succinctness of these ads gets a big brother vibe from consumers.
People are inherently private so they don’t like the idea that everything about them is online. It’s this odd love of convenience but fear of a loss of privacy. The biggest example of this paradox coming to a head is the Facebook Cambridge Analytic scandal. People felt a significant loss of privacy by the hands of Facebook. As a company, they are still feeling the effects of this breach in trust today. With the Facebook scandal, this reality of consumer data got pushed front and center. Facebook is funded through advertisements, so what solution could they come to that wouldn’t stop businesses from advertising and won’t make their users feel unsafe?
They create the “clear history” function
Creating the “option” for Facebook users to delete their history and become a ghost online. This is a solution for the private Facebook user. While being a problem for digital marketers and Zuckerberg knows this; he already warned advertisers this will change their strategies for Facebook ads. Even though this option may impact Facebook’s ad business. Zuckerberg clearly sees this tool as necessary to win back user trust. “After going through our systems, this is an example of the kind of control we think you should have,” he wrote in his announcement post on Clear History. “It’s something privacy advocates have been asking for — and we will work with them to make sure we get it right.”
The stance of Facebook is strong; is privacy going to kill specified ads on Facebook?
The clear history button if used will affect specifications of ads, but a big part of that is if it’s used. There is a reason Facebook is giving this as an option, not a mandate. Also, an upside is its release has been delayed. They have released statement after statement promising this feature will arrive even though it is a couple of months late already. With a release like this, it seems like it is purposefully going under the radar. Facebook knows they have one of the most effective platforms for specified ad targeting due to the information Facebook users tell about themselves. From their relationship status, to what pages they visit. The upside of the clear history function is that it gives users the confidence that they aren’t being watched, so for some, the ad they eventually see could sit better with them. Another big plus for businesses is that it is optional; so most people, who are not privacy advocates who stay up on Facebook news might not know about this new option.
So even though it seems like a death sentence for digital advertising that’s a far cry from the truth. لعبة بوكر تكساس If anything users who find a problem with personalized ads won’t have that problem anymore. Now ads will seem more genuine and trustworthy. So yes data is being erased. But Facebook knows this won’t really matter other than the initial dent in loss of data. Facebook will still be an extremely effective marketing tool for all users.
Links for sources:
December 14, 2017
Today, The Federal Communications Commision, led by Chairman Ajit Pai, decided to remove Obama-era consumer protections and regulations on the internet. You may have heard on the news in recent months that Net Neutrality was going to be repealed. مواقع رهان Let’s discuss what exactly Net Neutrality was, what it did, and what it going away means for you and your business’ website.
What is (was) Net Neutrality?
Net Neutrality is the basic principle that prohibits internet service providers like AT&T, Comcast and Verizon from speeding up, slowing down or blocking any content, applications or websites you want to use.
In 2015, millions of activists pressured the Federal Communications Commission to adopt historic Net Neutrality rules that keep the internet free and open — allowing people to share and access information of their choosing without interference.
These rules were put in place in late 2015 as a way to prevent the internet companies from slowing down or blocking access to sites that can’t pay them a fee. As a response to consumers “cutting the cord” and getting access to content like Netflix rather than through cable, ISPs were losing billions.
So now with Net Neutrality knocking on Death’s door, all of the internet providers now have the power to charge the consumer AND the websites more money to access the necessary websites they need for work and entertainment. Those that do not comply, might be lost on the web unable to access those sites without paying massive fees and charges.
What Does This Mean For Your Business?
Let’s say you are selling a product and that product needs to be advertised online. شرح 1xbet Your options are fairly limitless right now, you can run pre-roll ads on YouTube, banner ads on Facebook or search ads on Google. Without Net Neutrality, the access that consumers have to view those websites might be severely impacted and thus lower the eyes on your ads.
If you run a website for your business, Comcast might send you a letter saying that you are going to be charged to keep your website on the “preferred” internet package, otherwise it will be blocked. You get the same letter from Verizon, AT&T etc… Eventually it becomes too much of a hassle to run your website because it costs more to operate than you get in return from online purchases and enquiries.
It’s thanks to Net Neutrality that small businesses and entrepreneurs have been able to thrive online. سباق الحصان Without Net Neutrality, internet companies will exploit their gatekeeper position and destroy the internet’s fair and level playing field.
The future of Net Neutrality now falls on the hands of Congress and the courts, make sure your voice is heard:
October 20, 2014
2014 wouldn’t be complete without another Apple product announcement accompanied with another sassy critique (the last Apple critique of the year – I promise!). This time, the world’s attention has shifted from the iPhone 6 to the brand new Apple iPad Air 2 and iPad Mini 3. تنزيل لعبة الروليت Once again, Apple lures us into a technology-feeding frenzy where everyone in society suddenly becomes a Veruca Salt: we want the newest iPad, and we want it right now! However, instead of introducing an array of fabulous new features that add value and utility to the iPad, the new iPads emphasize just one feature: its thinness. Although it’s hard to argue against a thinner product, some people just can’t handle having nice things as we’ve seen recently with the iPhone 6. For example, there was #BendGate, where people who sat on their iPhone 6s noticed they were bending (gee who saw that one coming!). Then there was #HairGate, where consumers said the glass of the iPhone 6 was pulling out their hair (honesty people it’s like 3 strands, let it go). But these flaws, not had with past iPhone models, do shed light on the greater issue on hand: While lighter and faster technology is the goal, it seems product quality may be taking a hit. Is customer satisfaction Apple’s goal, or are they just out to stay ahead of the competition?
At a statuesque 5’2” with baby hands, the new iPhone 6 is too big for my grasp. This size of the new iPhone, in addition to not needing a new phone, ultimately played a role in my decision to not get the new iPhone. Additionally, the phone feels so thin that it could slip out of my hands at any moment, leading me to possess a constant fear of dropping it. What is the point of having the new iPhone if I’m terrified to use it anywhere other than in a room with padded floors and walls? Why couldn’t Apple have kept the size of the iPhone 5/5C/5S and made that thinner or lighter? At this rate, should Apple continue to make every succession of iPhones larger and thinner than the previous, they are going to size-out an entire market of baby-handed people, young and old, alike!
In all seriousness, Apple has an obsession with going thinner and lighter than both itself and its competitors. Why? Because most people are not going to say “no” to a lighter and thinner device (except me because I’m a baby-handed rebel). Apple’s claim to fame on the new iPad is that it is the thinnest and lightest tablet in the world. The iPad Air 2 is 20% thinner and 28% lighter than the fourth-generation iPad model, and 18% thinner than the previous Air model. What does this do for you? Nothing except lighten the load in your purse or backpack by a few ounces. Thanks, Apple – you truly are focusing on the important functional characteristics that consumers take into mind when purchasing a tablet (not). Furthermore, the shock value of thinner products has diminished over the past few years: everybody’s doing it, but how thin can you go before we are all texting on cell phones that are as thin as paper? كيف تلعب لعبة بينجو It just isn’t practical. Apple needs to readjust its focus to improving and developing new features for the iPad, rather than competing in the rat race for the thinnest tablet.
It’s enough with the Trimspa for iPad, Apple. Instead of wasting money trimming edges and weight off of the iPad Air, Apple should have spent their money working to fix certain flaws and adding value to the product through new working features. For example, iPad’s 10-hour battery life has been standard since its introduction in 2010. While 10 hours of battery life were fantastic in 2010, it is now 2014. Don’t you think after five generations of iPad we could exceed the 10-hour mark by now? Additionally, Apple should have developed features that add value to Apple’s products. While Apple introduced one of the first tablets, they lack many standard features that their competition has, such as split-screen sharing applications, an Apple stylus-type pen, and increased RAM. Sure, there’s probably an app solution for some of these, but what *if* Apple could make these features standard instead? العاب تربح مال Imagine if Apple could save all of us lazy people the time and trouble of downloading 3rd party apps! What a crazy thought!
In short, unless you are truly in need of a new iPad, there is no reason to run out to grab this device. While Apple possesses an extremely impressive ability to market itself and its products, the reality is that its product releases for 2014 have been nothing short of lackluster. Here’s to a more innovative and interesting 2015, guys!
September 15, 2014
After watching Apple’s keynote for the iPhone 6 and the Apple Watch, it’s safe to say that Apple wants to integrate itself in all possible aspects of our lives. From the innovative Apple Pay to Apple Health, an Apple product a day may be enough to keep you away from traditional items you’ve used for years, such as the newspaper, and even your wallet. We all know that Apple is ridiculously amazing at marketing anything, but are there more exciting features that make me really want the new iPhone 6, or should I just stick to the iOS 8 upgrade?
iPhone 6 Exclusive Features
When I first began watching the announcement Tuesday evening (a little late, yes), I was excited to see what Apple had in store, but also very skeptical. Every product announcement that comes from Apple is “the best iPhone EVER,” a product that’s “going to change everything,” and they always, somehow, manage to convince everybody that they cannot go another day in their ordinary lives without this extraordinary new device. For every iPhone release, we expect the same things: a bigger screen, better resolution, and a better camera. So how would the iPhone 6 be any better or different from the iPhone 5S or 5C? Do I really need to shell out all that money for a new contract and a new phone?
Apple aims to revolutionize the way we go about our everyday life, and the Mobile Wallet is no exception to that. Ever felt so inconvenienced by having to pull your wallet out of your pocket and decide which credit card to use? Have no fear – Apple has solved the issue for you! With the new Mobile Wallet feature, you can pay for lower-priced items using the integration of Passbook and Touch ID. Skeptical about Apple storing your credit card information and purchase history? They claim to do neither – instead assigning your credit card a one-time unique number that is used to complete the transaction with the merchant. Apple claims they won’t see your purchases or track your purchasing behavior.
Better Battery Life
One of the more exciting but lesser innovative features of the new iPhone 6 is better battery life, which means 11 hours of video watching and Wi-Fi browsing. As Apple gives us reason to become even more dependent on our cell phones, a longer battery life is absolutely necessary.
Faster Networking & Internal Processer
The iPhone 6 and 6 Plus boast a 64-bit A8 chip processor and M8 co-processor. For those of you who are like me and have no idea what that means, the Apple iPhone 6 is now 25% faster and 50% more efficient than its predecessor thanks to the A8 chip. Additionally, the M8 measures your motion activity for the Health app without draining your battery life. The M8 chip also can measure elevation and tell when you take the stairs,
thanks to a new feature called “Barometer.”
Larger Screen Displays
As people have complained that Apple’s screen is too small to watch movies on (seriously people, go an hour without watching TV I dare you), Apple has announced that its iPhone 6 will boast a screen of 4.7 inches, and 5.5 inches for the iPhone 6 Plus, going for a “Phablet” look.
Selfie-obsessed Millennials rejoice: the newest iPhone boasts an 8-megapixel camera, an improved sensor, True Tone flash, and an even faster autofocus. This means you can take even more selfies in a fraction of the time it took you before!
Despite these new features for the iPhone 6 and 6 Plus, most of the cool new features are available from iOS8, which can be downloaded onto your outdated and totally lame iPhone 5. Sure, mobile wallets are convenient, as is better battery life and a faster processor. But let’s be real here: nobody who has an iPhone 5 should be crying poverty. If you are due for an upgrade, I suggest you take it. My mom has an iPhone 4S for example and it’s time for her to trade on up, not because its embarrassing that she has such an old phone, but because the functionality of her phone is decreasing by the day. However, if you have a newer iPhone model and are considering the upgrade, I suggest saving your money and instead downloading iOS8 for free; these are my reasons why.
Health and HealthKit
Arguably the coolest feature for fitness geeks like myself, Apple’s new HealthKit feature syncs with third-party apps and services to measure your fitness activity in order to provide you with a “health dashboard.” You can measure your heart rate, calories burned, blood sugar, cholesterol, and even create an emergency card that is accessible from your Lock screen. While the new iPhone 6 boasts the M8 chip, which is more advanced in measuring your motion activity, it is not essential to the use of the app itself.
Texting just became so much more. Instead of being able to send one picture at a time, now you can send multiple. You can also name, mute, or leave group chats, which we all know can be both annoying and serious battery drainers. You can also tap your messages to add video, voice, or your current location at a much faster speed. لعبة القمار اون لاين Apple has also graced us with the convenience of tapping to see any attachment in the text conversation, instead of having to scroll up through endless messages. Thanks Apple!
Ever been so-in-the-zone playing Candy Crush or Words With Friends that you couldn’t respond to a text? Drop down notifications for texts, tweets, and calendar events are now actionable, meaning you can interact with these features without having to switch out of the app you are currently using. بوكر اون لاين Hallelujah!
QuickType will feature predictive typing suggestions, allowing you to not only type out messages faster, but finally your iPhone will stop autocorrecting to “ducking!” Additionally third-party keyboard support will come with iOS8. Apps like SwiftKey lead the way in keyboard support apps, which already embody the predictive typing software by memorizing syntax, slang, and social language usage. I hope Apple can totes keep up with all my abbrevs!
Integration of Siri and Shazam
Siri is now voice accessible with the command “Hey Siri,” and she can even identify songs for you and direct you to the iTunes store to purchase the song. I foresee many “accidental” embarrassing song purchases in the future of those who have had a beer too many. Way to capitalize on us during our weakest moments, Apple!
Self Destructing Photos and Recovering Deleted Photos
IOS8 will feature a “Recently Deleted” album in the photos app, for all those who may have mistakenly deleted a good photo (or selfie). Additionally, following the lead of what Snapchat originally was supposed to be, iPhone users will now have the option to make a photo “self-destruct” after 2 minutes. طريقة الربح في لعبة الروليت
Continuity Between Devices
When Orange is the New Black season 2 premiered, I did not want to do anything else with my life other than watch it. However, I was inconvenienced by the fact that my seating location of choice did not have an outlet nearby, meaning that when my computer died, I was SOL. Now, with Apple’s latest feature of Continuity, you can start something on your computer, and finish it on your phone or iPad (or any other combination of the 3), so long as these devices are nearby. Thanks, Apple, for helping me maintain my addiction to Netflix!
Verdict: Save Your Money & Download iOS8
Unless you’re trying to be the next Annie Liebowitz, suffer an actual addiction to your phone, or are truly inconvenienced by the fact that you have to have a wallet, I suggest keeping your iPhone 5, 5c or 5s, and simply downloading the software update. While the price tag for the iPhone 6 is no different than the price when the iPhone 4 or 5 were released, most of the truly great and useful features come in the software update.