Category Archives: Content Marketing

Pride Month In A Marketer’s World

Pride Month In A Marketer’s World
June 26, 2019

    From scrolling down your twitter feed to a stroll through the mall, it’s easy to see that this year’s Pride is in full swing. The month-long LGBT+ celebration is a beautiful conglomeration of activism, history, parties, and even marketing? Brands promoting gay pride publicly was unheard 50 years ago (Which is when the […]

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Facebook and Us by Kara Lefkowitz

Facebook and Us by Kara Lefkowitz
May 20, 2019

Technology doesn’t surprise us anymore. Instagram updates every day, new emojis are a dime a dozen, and Facebook shows us ads for that pizza we’ve all been craving. All this combined presents a new frontier for commerce. For the first time what we spend money on, how long we stay on a sight, and potentially […]

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Florida Sunshine & the Future of Content Marketing

April 15, 2015

What do you get when you mix industry thought leaders in growth hacking, SEO, marketing, lean startups, enterprise innovation and plenty of sunshine? SFIMA’s Startup Marketing Conference in Ft. Lauderdale! The event took place April 9th, and featured speakers like Aaron Kahlow, CEO & Founder of Online Marketing Institute, Zach Onisko of Autodesk and Laura […]

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Seeing is Learning: The Basics of a Great Infographic

Seeing is Learning: The Basics of a Great Infographic
September 22, 2014

Our society’s inability to unplug from technology and demand for instant gratification mean the attention and time we can dedicate to even the simplest tasks are decreasing. Even reading factual articles on the Internet is too time-consuming for us! Content shock, as we touched on earlier, is a phenomenon where readers skip reading articles in […]

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Too Long, Didn’t Read: How to Save Your Blog From Content Shock

Too Long, Didn’t Read: How to Save Your Blog From Content Shock
September 4, 2014

The following post was written by our summer intern, Janeicia Neely If you’re reading this blog right now, you may be a bored reader, skimmer, or someone glancing at the article and skipping over it. These are some of the basic issues content marketers face in 2014 and in the years to come. These types […]

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