Blogging
August 26, 2019
The key to successful digital marketing starts with an understanding of some basic principles of advertising. Here’s everything you need to know about online marketing. (This pair of sentences was written by a human so the artificial intelligence had something to build context off of.)
Read more, and then make some decisions based on what works and what doesn’t. As with any marketing, a good strategy requires a lot of effort, and more than a little luck, and your own work and creativity.
How should you do it?
The first step is not to simply follow the crowd. As a result, we’ve seen a lot of brands go the route of social media influencers. But that means creating fake accounts, and those accounts can be easily found. Instead, it’s time to figure out where the real world influencers are to begin your digital marketing plan.
There are various social media platforms that could give you an advantage. For example, Pinterest lets you discover new brands, and has a network of thousands of users dedicated to Pinterest. Or you could try a new social media marketing platform, such as Zappos, to become more noticed among the millions of Zappos loyal fans. A recent study showed that Zappos’ Facebook fans had more followers than any other brand on the network.
For the most part, the internet is an equal-opportunity space for influencers. If you’re looking for a particular type of fan, make sure to ask in the forums or on Twitter where you can find them.
However, remember to take your online marketing strategy to the next level by starting up a blog. There are a number of free and paid blogging platforms to choose from. Blogging can bring out some serious social media savvy.
Why do you need a web presence?
If you’re looking to launch a great digital marketing campaign that generates business, don’t stop at Facebook and Twitter. You still need to get your brand out there. You better have a Web presence, since most of your visitors will come to your website.
The online world is very crowded with information, and you don’t want to be left behind in the information revolution. You’re already a marketer, so it won’t be very difficult to learn how to put information into action. But there is a lot your audience can do on their own. The Internet is an open, global resource, and a digital marketing campaign should reflect that.
You can’t ignore the fact that there is a huge market gap between consumers and marketers. People are willing to spend money on their online purchases. It’s still a new concept, but many companies are trying to address consumer needs. If your content is compelling to your target audience, you’ll start attracting customers.
Be on the lookout for a follow-up blog all about artificial intelligence and how it’s going to help and hurt advertising really soon!
If you wanted to try this AI for yourself check it out here: https://storyai.botsociety.io/
November 27, 2018
Help For Our Heroes
Darren Seys, founder, and CEO of Peak Seven was quoted in the Miami Herald’s article There’s still lots of time to help others for Thanksgiving, this week. As a board member of Entrepreneurs’ Organization South Florida (EO), Darren indicated that troops in their early 20s needed guidance on “starting a business, joining a company or just integrating back into the civilian community,” and that EO was going to give these troops any mentoring they needed to get readjusted to civilian life.
“One of EO’s core values is to ‘Make a Mark’ like serving our community,” Seys said. “It’s extra special to do this for these young South Florida men and women who bravely serve our country in the air and on the ground. بينجو اون لاين ”
Thank you to the Miami Herald for writing such an uplifting and thoughtful article. We hope Darren’s words helped to inspire some more good acts in our community this holiday season. كيف تفوز في روليت You can find their interview with Darren in the second section of the article. رهان الخيل
To read the full Miami Herald article, click here.
To learn more about EO, click here.
January 11, 2018
The world of advertising is ever-growing and ever-changing. As it changes, so do we. Peak Seven Advertising is always moving forward and is always dedicated to the successes of our clients. For our Year In Review, let’s delve into the website projects that made 2017 such a successful year for Peak Seven and and even more successful year for our clients!
The internet is a creature of pure power and harnessing that power is key to finding your client’s online market. كازينو اونلاين This year, PeakSeven created, designed, redesigned and launched more than a few beautiful new websites for our clients and it is our pleasure to share them with you.
Top 5 Peak Seven Website Redesigns
HillBilly Bourbon is one of our favorite clients. We completely reimagined the architecture of the previous website in order to show-off just how amazing their product is. We kept in mind the core message of the brand, Born Country Raised Outdoors. Take a look at the transformation here hillbillybourbon.com
The primary reason for Kennedy Homes’ website redesign was to improve conversion rates, while reflecting the prestige and heritage of the brand. With this as our goal, we set out to put the consumer’s information at the forefront of the website, making it easy to use and a joy to explore. Take a look for yourself here: kennedyhomesllc.com
Before contacting PeakSeven, Aquatic Systems’ website left much to be desired in terms of design and usability. It became imperative that we fix this website for the better and the result was magnificent. Check out how user-friendly and useful our take on aquaticsystems.com is.
Nupointfunding.com was a fun website to design. The characters and illustrations used bring a certain joy to the site that only PeakSeven can provide. راهن على كرة القدم Not only does this site look great, but it is “markedly better” than what they had before.
We’ll end this list with our newest edition to the websites we remade in 2017. OneLife Fitness is a brand of world class gyms operating in Virginia, Maryland and Atlanta. بوكر هولدم Having just launched this December, this website is already a big hit with gym members and staff alike! Check it out here: onelifefitness.com
We look forward to all of the amazing challenges that 2018 will bring us in website design and we are excited to be a part of such great projects coming from some of the world’s best clients!
December 19, 2017
Robots in Media
Robots have been a part of human culture for a long time now. In fact, the first time someone said “robot” was in 1921! Robots are still a huge part of our lives today in all media especially in movies like Star Wars: The Last Jedi and now we even find robots in our homes thanks to smart speakers such as Google Home and assistants like Siri. Today, let’s talk about some bots we can’t see directly, but that probably effect us more than any bots we actually recognize. Let’s discuss a certain kind of internet bot: the algorithm.
A.I. on the Web
Remember during The Social Network (2010) when Mark Zuckerburg got drunk and started writing math problems on his college dorm window? What he was doing in that scene was coming up with the foundation for the algebra he would later use in his algorithm for finding friends on Facebook. اربح An algorithm is “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.” We encounter algorithms everyday when surfing the web and we may not even realize it. On YouTube, a bot is in-charge of deciding which videos hit the Trending page or even how likely an ad will play on that video. Google’s algorithm decides which ads are displayed on it’s homepage per search. All of these are examples of Artificial Intelligence or A.I., for short.
How Bots are Made
A.I. is what makes the modern internet work and is how we as humans can communicate effortlessly all across the globe in milliseconds. So how do the bots actually even work? Well in the simplest terms it’s a bit of a mystery as each internet company builds their bots from scratch in an effort to do a task and none of the companies are going to give away their secrets anytime soon. What we do know is how a bot is built and what that means for how they operate online.
Bots are created instantly and infinitely, each with slight changes, and are tested to perform a simple task, like recognizing a certain word or an image. All A.I. in a set are given basic instructions in code and guidelines in the form of human knowledge, then they are tested on that information. Those bots that score the highest are copied and altered for the next round of testing and the failure bots are discarded. The process repeats itself until a single bot is chosen that can most accurately and almost perfectly do that task. All the companies who built the bots are left to do is trust the process until a better bot is created. This is the algorithm for making a bot that does what you need it to do.
Stay Tuned for More!
In a future blog we’ll discuss how these algorithms and A. روليت عربي I. robots can aid your business if you wanted to build your own and will take you step-by-step in that process. Stay tuned! In the meantime, check out this informative video by CGP Grey for more on bots and A.I.
Sources:
http://www.cnn.com/2013/12/19/tech/innovation/robots-pop-culture/index.html
http://www.imdb.com/title/tt1285016/
https://www.merriam-webster.com/dictionary/algorithm
November 26, 2014
As I opened my inbox this morning, it was more obvious to me than ever that Black Friday has already started. موقع قمار اون لاين “BLACK FRIDAY SNEAK PEEK” and “LAST CHANCE DEALS” are just a few of marketers attempts at FOMO-inducing headlines (or Fear Of Missing Out for all my non-acronym fluent friends). Black Friday used to be just Friday, but with retailers and marketers alike pushing consumers to buy buy buy, Black Friday now begins Thursday afternoon for many stores. Furthermore, Cyber Monday began this week, instead of the Monday following Thanksgiving. What’s the deal? And no – I’m not talking saving money here!
Starting consumer savings before Black Friday means retailers could get a head start into the “black,” or be financially solvent (if they weren’t already). Unfortunately, many uneducated consumers do not know that Black Friday is NOT the best day of the year to get the best prices on items, and neither is Cyber Monday. Clothing is hit-or-miss and often you get much better deals at end of season sales or through retailers such as 6PM.com (Zappos’s clearance website, my credit card’s most hated website). In most cases, there are great deals on electronics for Black Friday, but the electronics you can get the best deals on come and go in trends. This year, for example, the PlayStation 4 is rumored to be one of the hot items that you can get the best deal on. Therefore, before you rush out to camp out outside of Best Buy or hit the mall at 5a.m., you should do your research. Take advantage of retailers who post Black Friday “sneak peeks” on their website or through e-blasts, check social media, and check sites such as RetailMeNot.com for additional coupons and savings. Amazon.com and previously mentioned 6PM.com are my secret weapons for finding lower-priced anything. In the meantime, since you’re already probably surfing the Internet for holiday deals, check out some of these facts about Black Friday and Cyber Monday:
- In 2013, New York City had the most people shopping online during Black Friday, followed by Atlanta, Los Angeles, Washington, D.C., and Chicago (source: Entrepreneur).
- 1 out of 3 Americans plan to shop on Black Friday (source: Entrepreneur). Hopefully the other 2/3 have more sane plans. موقع مراهنات 365
- Up 18% from 2012, over $1.9 billion was spent in online Black Friday sales (source: Entrepreneur). That’s a lot of Chipotle burritos!
- Surprisingly enough, shopping in stores at 10am or later was the most popular time, while 1-3am was the least popular (source: Entrepreneur). Glad to see people have at least some common sense.
- Online Black Friday sales peaked around 9am in 2013, and Google searches between 8am-noon, then again from 4pm-7pm (source: Entrepreneur)
- Amazon.com is the most popular Black Friday retailer with 7.7 unique visitors, followed by Wal-Mart at 3.5 million and then Best Buy at 2.75 million (source: National Retail Federation)
- Clocking in at 87%, the most popular Black Friday purchase were electronics, followed by clothing at 71% (source: Entrepreneur)
- Black Friday shoppers referred from Pinterest spent 77% more money per order than those referred from Facebook (source: BusinessInsider)
- Conversely, shoppers referred from Facebook converted into sales at almost 4x the rate of Pinterest (source: BusinessInsider)
- In 2012, Wal-Mart had the most Twitter mentions at 77.5% of the voice, but 4:1 of those mentions were negative (source: BusinessInsider). This is not surprisingly, considering the types of incidents that are reported year-after-year at Wal-Mart.
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Privacy Policy: By filling out and submitting this form, you are giving consent to receive communication from Peak Seven in the form of email, text, phone, and mail. Your data will only be used by Peak Seven. We will take all the steps reasonably necessary to ensure that your data is treated securely and that no transfer of your Personal Data will take place to an organization outside of Peak Seven's companies. We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information. No method of transmission over the Internet or method of electronic storage is one hundred percent secure. We strive to use all commercially acceptable means to protect your Personal Data. You may unsubscribe at any time.