August 26, 2019
The key to successful digital marketing starts with an understanding of some basic principles of advertising. Here’s everything you need to know about online marketing. (This pair of sentences was written by a human so the AI had something to build context off of.)
Read more, and then make some decisions based on what works and what doesn’t. As with any marketing, a good strategy requires a lot of effort, and more than a little luck, and your own work and creativity.
How should you do it?
The first step is not to simply follow the crowd. As a result, we’ve seen a lot of brands go the route of social media influencers. But that means creating fake accounts, and those accounts can be easily found. Instead, it’s time to figure out where the real world influencers are to begin your digital marketing plan.
There are various social media platforms that could give you an advantage. For example, Pinterest lets you discover new brands, and has a network of thousands of users dedicated to Pinterest. Or you could try a new social media marketing platform, such as Zappos, to become more noticed among the millions of Zappos loyal fans. A recent study showed that Zappos’ Facebook fans had more followers than any other brand on the network.
For the most part, the internet is an equal-opportunity space for influencers. If you’re looking for a particular type of fan, make sure to ask in the forums or on Twitter where you can find them.
However, remember to take your online marketing strategy to the next level by starting up a blog. There are a number of free and paid blogging platforms to choose from. Blogging can bring out some serious social media savvy.
Why do you need a web presence?
If you’re looking to launch a great digital marketing campaign that generates business, don’t stop at Facebook and Twitter. You still need to get your brand out there. You better have a Web presence, since most of your visitors will come to your website.
The online world is very crowded with information, and you don’t want to be left behind in the information revolution. You’re already a marketer, so it won’t be very difficult to learn how to put information into action. But there is a lot your audience can do on their own. The Internet is an open, global resource, and a digital marketing campaign should reflect that.
You can’t ignore the fact that there is a huge market gap between consumers and marketers. People are willing to spend money on their online purchases. It’s still a new concept, but many companies are trying to address consumer needs. If your content is compelling to your target audience, you’ll start attracting customers.
Be on the lookout for a follow-up blog all about AI and how it’s going to help and hurt advertising really soon!
If you wanted to try this AI for yourself check it out here: https://storyai.botsociety.io/
June 26, 2019
From scrolling down your twitter feed to a stroll through the mall, it’s easy to see that this year’s Pride is in full swing. The month-long LGBT+ celebration is a beautiful conglomeration of activism, history, parties, and even marketing? Brands promoting gay pride publicly was unheard 50 years ago (Which is when the historic Stonewall Riots occurred, leading the way for the modern gay pride movement.) However, now in our more socially-minded society, consumers care a lot more how a large brand impacts the world and it’s culture. With an increase in brands riding the inclusivity wave, it calls into question, does featuring and celebrating LGBT+ Pride positively or negatively impact consumer demand?
Inclusivity Marketing is creating content that truly reflects the diverse communities that your company serves. We have seen this in various movements from the #bodypositivity movement to #aeriereal campaign. Which shows models of all shapes and sizes flourishing in underwear ads. Brands are realizing marketing to every kind of person may be the way to attract new customers. Creating campaigns that showcase real people not just photoshopped models. Which allows more marginalized groups a chance to really connect with that brand, creating brand loyalty. An even simpler reason, is targeting a wider range of people equates to plainly, more eyes on your products. This more inclusive marketing trend combined with the Pride celebration’s continued growth. Means the month of June is the perfect showcase for large-scale inclusivity marketing. A mix of companies using their platform for good and some wanting to make money off of marginalized groups leaves a mixed-bag of interesting campaigns that are worth analyzing.
2019 Pride Content Examples
- Adidas – Released a Pride collection entitled “Pride pack”. Though not tied to product sales, Adidas will be supporting The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for the youth of the community.
- Absolut Vodka – Using a myriad of LGBT+ influencers, Absolut Vodka is kicking off a campaign with multiple channels, including commercials, branded events during Pride weekend, and in addition to bringing back its iconic rainbow bottle, Absolut has launched a multi-year partnership supporting GLAAD’s work accelerating acceptance for the LGBT community.
- Victoria Secret- Their brand Pink, tweeted their support for Pride month where they state that they will donate 100K to a LGBTQ+ Organization, the brand is still facing scrutiny over anti-trans comments made earlier this year.
- Gap – Launched its “Love all ways” campaign highlighting what family means today and will donate 15% of proceeds to the U.N. Free and Equal Foundation.
- American Express – Is celebrating Pride with a performance by Singer Lizzo. All proceeds will go to the Stonewall Community Foundation, an organization that bears part of its historic name to honor the 1969 uprising that started in New York and the spirit of freedom, resilience, and resolve that abides today. American Express is also displaying an array of Pride-themed ads over New York with messages of Pride and acceptance.
These are just some of the examples of what companies do during the month of June. What Makes them successful or scrutinized all depends on context.
How These Campaigns Were Received
Campaigns run by Absolut Vodka, Gap, and American Express have three things in common, that made their Pride campaigns successful. First, their brands support the LGBT+ Community throughout the year, not just in June. They do this with continued donations (American Express) and inclusive marketing (Gap and Absolut Vodka). Two, they specifically call out where they are donating their money, instead of just vaguely stating they are supporting the community. This makes the campaign seem more genuine. Lastly the pride/rainbow items they are selling are completely or in-part not for profit. The transparency demonstrated by these brands isn’t just a new fad.
Regan Clarke, Brand Director of Absolut Vodka, USA knows exactly where his brand belongs in all of this and is proud of it. Stating “Supporting the LGBTQ community back in 1981 was a risky decision for mainstream brands, when taking a stand for equality meant going against conventional culture.” Absolut’s 30+ year commitment to Pride is a great example of how inclusive marketing, can work and has worked. Demonstrating how powerful, socially aware marketing really can be when trying to further your brands position and satisfy younger consumers. These brands are creating an image for themselves as a positive presence in the world. Brand directors like Regan Clarke, show how putting time and effort into a pride campaign can really yield positive returns.
On the opposite spectrum is Victoria Secret. Earlier this year they had a major scandal involving their CMO Ed Razek. When he claimed transgender people don’t belong in the “coveted” Victoria Secret fashion show, because they don’t represent fantasy. “Dear Victoria’s Secret, you said trans women can’t sell the “fantasy” so here I am as a TRANS WOMAN selling the FANTASY! ماهي لعبة الروليت ” wrote trans makeup mogul, Nikita Dragun on her Twitter account in the weeks following the 2018 fashion show disaster. Fans were quick to bring Dragun’s tweet up again when Victoria’s Secret attempted to voice support for the LGBTQ+ community during pride month (The Tweet above). Showing how consumers are quick to call out inconsistency and injustice within a brand. The brand has not fully recovered from Ed Razek’s comments. كيف تلعب القمار This tweet sent out for Pride makes the company look even more out of touch. Only helping in bringing up past scandals and driving even more consumers away.
Adidas similarly has a bad reputation when it comes to supporting the LGBT+ community year round. The company is a huge sponsor for the Olympics, which took place in Russia in 2014. قواعد لعب البوكر Russia’s anti-gay policies are well documented and many LGBT+ Individuals from all over the world run the risk of these harsh policies by traveling to and participating in the games. Many consumers called them out, saying the company is not truly LGBT+ supportive when they are helping fund the Olympics in such a dangerous place for the community. Many calling their “Pride Pack” a cash grab because of LGBT+ consumers’ desire for rainbow everything during Pride. The “Pride Pack” seems disingenuous because the money made from, those shoes specifically, all goes into Adidas’ pocket.
The donations they are giving to the Trevor foundation are appreciated and valid, but many consumers seem to be unhappy with the broad claims of supporting the Trevor Project because isn’t being transparent about the actual amount or percentage of product sales that they are donating. Vox writer Alex Abad-Santos summarizes what Adidas is doing perfectly stating that “Brands promoting gay pride and the LGBTQ community may not always be consistent in actually supporting the LGBTQ community, but they still capitalize on the help that people want to give that community.” With their continued support of an event that isn’t LGBT+ friendly like the 2020 Olympics consumers are smart enough to realize that this brand doesn’t really have the LGBT+ communities best interest at heart year-round, only when it might seem convenient.
Is Marketing During Pride Worth The Risk?
A good Pride campaign can break boundaries, start meaningful conversations and position your brand favorably with a growing audience. On the flip-side, brands whose campaigns seem like lazy cash grabs will dig their company into a very big hole both on social media and with the general public mindset. Consumers are savvier than they have ever been and can tell when a brand is being genuine in their marketing. Companies like Gap and American Express clearly state where the money raised from their Pride campaigns is going and it is that transparency that draws in the modern consumer. In today’s age consumers vote with their dollars, many choose not to support brands that don’t align with their views. It’s up to brands to decide where they will fall politically and socially because it might affect their bottom line.
May 20, 2019
Technology doesn’t surprise us anymore. Instagram updates every day, new emojis are a dime a dozen, and Facebook shows us ads for that pizza we’ve all been craving. All this combined presents a new frontier for commerce. For the first time what we spend money on, how long we stay on a sight, and potentially even our future behavior is all data. ويليام هيل Everyone’s behavior is traceable and predictable. This is a huge benefit for business. In a perfect world, it gets consumers what they want before they even know they want it. العاب على الهاتف المحمول However, our world is not perfect and sometimes the succinctness of these ads gets a big brother vibe from consumers.
People are inherently private so they don’t like the idea that everything about them is online. It’s this odd love of convenience but fear of a loss of privacy. The biggest example of this paradox coming to a head is the Facebook Cambridge Analytic scandal. People felt a significant loss of privacy by the hands of Facebook. As a company, they are still feeling the effects of this breach in trust today. With the Facebook scandal, this reality of consumer data got pushed front and center. Facebook is funded through advertisements, so what solution could they come to that wouldn’t stop businesses from advertising and won’t make their users feel unsafe?
They create the “clear history” function
Creating the “option” for Facebook users to delete their history and become a ghost online. This is a solution for the private Facebook user. While being a problem for digital marketers and Zuckerberg knows this; he already warned advertisers this will change their strategies for Facebook ads. Even though this option may impact Facebook’s ad business. Zuckerberg clearly sees this tool as necessary to win back user trust. “After going through our systems, this is an example of the kind of control we think you should have,” he wrote in his announcement post on Clear History. “It’s something privacy advocates have been asking for — and we will work with them to make sure we get it right.”
The stance of Facebook is strong; is privacy going to kill specified ads on Facebook?
The clear history button if used will affect specifications of ads, but a big part of that is if it’s used. There is a reason Facebook is giving this as an option, not a mandate. Also, an upside is its release has been delayed. They have released statement after statement promising this feature will arrive even though it is a couple of months late already. With a release like this, it seems like it is purposefully going under the radar. Facebook knows they have one of the most effective platforms for specified ad targeting due to the information Facebook users tell about themselves. From their relationship status, to what pages they visit. The upside of the clear history function is that it gives users the confidence that they aren’t being watched, so for some, the ad they eventually see could sit better with them. Another big plus for businesses is that it is optional; so most people, who are not privacy advocates who stay up on Facebook news might not know about this new option.
So even though it seems like a death sentence for digital advertising that’s a far cry from the truth. لعبة بوكر تكساس If anything users who find a problem with personalized ads won’t have that problem anymore. Now ads will seem more genuine and trustworthy. So yes data is being erased. But Facebook knows this won’t really matter other than the initial dent in loss of data. Facebook will still be an extremely effective marketing tool for all users.
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November 21, 2018
The Who’s Who in Real Estate
If you’ve had that chance to read through this month’s edition of Parkland Lifestyle Magazine, you would have come across a great feature spotlighting Darren Seys, the founder and CEO of Peak Seven Advertising. As an agency, we are incredibly grateful and proud to be highlighted in this fantastic piece. arab casino These last two decades, real estate has quickly become the bread and butter of this agency.
We have an unmatched set of national and local real estate clientele. Also, our Florida home builder clients spread all across Florida from The Gulf of Mexico to the Atlantic Ocean.
How We Do It
We go above and beyond in our delivery by using advanced technology and a next-level approach to data. For instance, our team of results-driven marketers and award-winning designers ensure that our advertising instills confidence in our clients. We are proactive brand builders and trend-spotters. لعبة الخيل عبر الانترنت That is to say, we use every tool to achieve the best leads and help grow our clients’ business. كازينو على الانترنت
With Seys at the helm, our team has “marketed billions of dollars in new homes for the who’s who of builders and developers”. His leadership has been a constant force, endeavoring this agency toward greater heights every year.
June 28, 2018
For 50 years, Treasure Hunt has been a leader in the fine jewelry market in Pittsburgh, Pennsylvania. Now, they are bringing their half-century old business to South Florida! سباق الخيل We are extremely proud to announce our exciting new partnership with Treasure Hunt Jewelry as they continue to grow with new stores, now open in Pompano Beach, Delray Beach and West Palm Beach.
Going forward, it is our goal as their Agency of Record to establish their brand in all faccets of marketing and advertising from traditional to digital and beyond. العاب تربح منها المال This is our first forray into the world of fine jewelry, but having worked with many luxury brands such as, Lennar and Allied Marine, we are up to the new challenge! bwin sport
You will see our work with Treasure Hunt soon in all advertising forms as we look to transform the way jewelry is marketed here in South Florida!
If you want to learn more about Treasure Hunt Jewelry visit their website: https://www.treasurehuntjewelry.com/