Advertising
September 10, 2024
We’re thrilled to share that Kevin Maher, a key player here at Peak Seven Advertising in Boca Raton, has been featured in the South Florida Business Journal’s latest “People on the Move” segment. This recognition underscores Kevin’s exceptional contributions to the advertising industry and highlights his influential role in our company.
Kevin, who serves as Digital Marketing Manager, has consistently demonstrated remarkable leadership and innovation. His strategic vision and dedication have not only driven Peak Seven Advertising forward but have also set a new standard for excellence in our field. Under Kevin’s guidance, our team has achieved notable milestones, and his forward-thinking approach continues to inspire and impact our work.
The “People on the Move” segment by the South Florida Business Journal is known for spotlighting professionals who are making significant strides in their careers and contributing to the success of their organizations. Kevin’s inclusion in this feature is a testament to his hard work and the value he brings to the business community.
We’re proud to see Kevin’s achievements recognized on this prominent platform and excited about the future as we continue to push the boundaries of advertising excellence. Congratulations to Kevin Maher for this well-deserved acknowledgment!
Stay tuned for more updates and exciting news from Peak Seven Advertising.
— The Peak Seven Advertising Team
September 4, 2024
Being a real estate developer in South Florida presents a plethora of challenges ranging from standing out from the other close to 3000 real estate developers in Florida to interest rate pressures affecting buyers to ever-evolving consumer preferences.
To navigate these complexities, it can be a game-changer to partner with a real estate developer ad agency.. A specialized agency like this will bring a wealth of expertise, advanced digital tools, and strategic insights that can significantly enhance a developer’s market presence.
At Peak Seven, we offer unparalleled advantages for real estate developers. We have over 30 years of real-world experience developing and coordinating advertising for developers throughout Florida.
Our comprehensive market analysis combined with targeted advertising campaigns, and cutting-edge digital marketing tools (including leveraging AI) ensure your projects stand out.
From brand development and compelling copywriting to print and outdoor advertising to digital marketing including OTT such as streaming ad campaigns on Roku, Hulu, and other networks, we are a full-service advertising agency with proven expertise working with real estate developers.
At our award-winning ad agency in Boca Raton, Florida, we work with you and your staff in full partnership and complete transparency. Our real estate industry-savvy team will collaborate with you throughout the entire process, from land acquisition to community sell-outs, by leveraging our in-depth understanding of real estate development the market segment, and your goals
Our expertise, reflected by our numerous Prism Awards for real estate marketing, fuels compelling digital campaigns across multiple platforms, alongside creative branding that tells your story, all executed seamlessly under one roof.
The Competitive Edge of a Real Estate Developer Ad Agency
Targeted Advertising Campaigns
One of the primary advantages of working with us is the ability to create highly targeted advertising campaigns. These campaigns are designed to reach specific audiences, ensuring that your marketing efforts are efficient and effective. We utilize various platforms and tools to segment audiences based on demographics, interests, and behaviors.
Case Study: Lennar Homes and Disney Promotion
Our collaboration with Lennar Homes and Disney stands as a testament to our ability to deliver unique and impactful marketing campaigns that resonate on a national level. Peak Seven was entrusted with creating a one-of-a-kind promotional campaign that highlighted the synergy between Lennar, one of the nation’s leading homebuilders, and Disney, a global entertainment giant.
Lennar Homes wanted to create a memorable and engaging promotional campaign that would captivate potential homebuyers, particularly families, by offering them something truly special. By partnering together, the campaign offered exclusive benefits, including discounts on park tickets and vacation packages, to families who purchased a Lennar home.
Peak Seven played a pivotal role in conceptualizing, designing, and executing this campaign. We crafted a compelling narrative that seamlessly integrated both brands, leveraging Disney’s powerful family-oriented appeal to enhance Lennar’s market presence. Through strategic use of digital marketing tools, targeted advertising, and engaging content, we successfully amplified the campaign’s reach, resulting in increased brand awareness and a boost in sales for Lennar Homes.
This collaboration not only demonstrated our ability to work with major brands but also showcased our expertise in creating campaigns that are both innovative and effective. The success of the Lennar and Disney synergetic cross-promotion highlights our capability to deliver results that exceed expectations, making our entire team a trusted partner for any real estate developer looking to make a significant impact in the market.
Market Analysis
A thorough understanding of the market is crucial for any successful development project. At Peak Seven, we conduct comprehensive market analysis to provide developers with valuable insights into current trends, consumer behavior, and competitive landscapes. This data-driven approach allows you to make informed decisions and tailor your offerings to meet market demands.
Case Study: CC Homes
Luxury home builder CC Homes partnered with us to leverage our market analysis capabilities. By understanding the target demographic and their preferences, we helped CC Homes craft marketing strategies that resonated with potential buyers. This targeted approach resulted in increased engagement and sales, demonstrating the power of market analysis in real estate marketing.
Advanced Digital Marketing Tools
In today’s quickly evolving digital age, leveraging advanced marketing tools is essential for staying ahead of the competition. We employ a range of digital marketing tools to optimize campaigns, track performance, and engage with audiences. These tools include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and more.
Case Study: Metropica
Metropica, a residential and retail tower located in Sunrise, Florida benefits from our expertise in digital marketing tools. By implementing a comprehensive digital strategy that includes SEO and PPC campaigns, Metropica saw a substantial increase in online visibility and lead generation. This success underscores the importance of utilizing advanced digital marketing tools in real estate development.
Why Choose Peak Seven in Boca Raton?
We are a full-service developer ad agency based in Boca Raton, Florida, offering tailored services to meet the unique needs of real estate developers. Whether you are at the beginning of your brand life cycle or looking to enhance your market presence, we work with you in full partnership and complete transparency. Our industry-savvy team collaborates with you throughout the entire process, ensuring that marketing strategies align with your proforma and goals.
Comprehensive Services
Our full suite of capabilities makes us an all-encompassing resource for any real estate developer. Our services include market analysis, targeted advertising, digital marketing, creative branding, and more. This holistic approach ensures that all aspects of your marketing strategy are executed seamlessly under one roof.
Industry Expertise
What sets us apart is our profound expertise in real estate development across Tier 1, Tier 2, and Tier 3 markets. Our deep understanding of these diverse city classifications allows us to craft highly effective digital campaigns that resonate across various platforms.
This strategic approach ensures that your brand’s story is communicated with impact, tailored to the unique dynamics of each market tier. Our success is reflected in our strongpartnerships with leading developers who trust us to elevate their projects to new heights.
Case Study: Koya Bay
Koya Bay Residences in North Miami partnered with us to leverage our industry expertise. Through a combination of market analysis, targeted advertising, and creative branding, Koya Bay was able to enhance its market presence and attract a significant number of buyers. This collaboration highlights the value of working with an agency that understands the intricacies of real estate development.
Proven Track Record
Our proven track record with developers like CC Homes, Sobelco, Metropica, Koya Bay, Avenir, and Canarias showcases our ability to deliver results. Our tailored marketing strategies have consistently helped developers achieve their goals, making us a trusted partner in the industry.
Case Study: Avenir
The partnership we have with Avenir demonstrates our ability to create impactful marketing campaigns. By leveraging our comprehensive services, Avenir’s master planned community in Palm Beach Gardens was able to increase brand awareness and drive sales. This success story underscores the importance of working with a real estate developer advertising agency that has a proven track record.
Enhancing Your Business with Peak Seven
Full Partnership and Transparency
At Peak Seven, you are more than just business partners; you are collaborators in every sense. This full partnership and complete transparency ensure that you are involved in every step of the marketing process. Our commitment to transparency builds trust and fosters long-term relationships with our clients.
Tailored Strategies
Every client is unique, and our tailored strategies reflect this understanding. Our services are customized to meet the specific needs of each developer, ensuring that marketing efforts are aligned with business objectives. This personalized approach maximizes the effectiveness of marketing campaigns.
Expert Insights
Our industry-savvy team provides expert insights that drive successful marketing strategies.
“Market conditions, interest rates, and media talking points directly affect how consumers look at buying a home. Our team loves digging into the data to target the potential home buyers that are in the market to buy.” |
– Darren Seys, CEO of Peak Seven |
Case Study: Canarias
Canarias is a private luxury community featuring modern, single-family homes in Downtown Doral.
We helped Canarias achieve success by creating a dynamic and visually engaging marketing campaign that highlighted the elegance and sophistication of their luxury homes. Our team developed a comprehensive branding strategy, including high-impact print and digital collateral, that effectively communicates the upscale lifestyle Canarias offers.
Through a blend of compelling visuals, precise messaging, and targeted outreach, we ensured that Canarias stood out in a competitive market, attracting discerning buyers and reinforcing its position as a premier residential community.
Canarias’ collaboration with us also highlights the importance of our expert insights. By leveraging data and market analysis, we were able to create targeted campaigns that resonated with potential buyers. This success story is yet another example of how expert insights can drive successful marketing strategies.
In Conclusion
In the competitive world of real estate development, partnering with an award winning, full service real estate ad agency that “colors outside the lines” will provide you with a significant advantage.
Peak Seven IS that ad agency.
If you want to work with a partner that understands your language, and will do whatever it takes to achieve your goals, click here or give our team a call at (561) 465-3177.
December 5, 2023
Peak Seven Advertising recently clinched multiple awards for our branding and marketing work across multiple channels and industries. First up, we earned two gold medals at the 2023 Davey Awards, the largest and most prestigious awards competition exclusively for the “Davids” of creativity (i.e. small agencies making an outsized impact).
The first gold, in the General-Professional Services category, was awarded to our work for Italian Yacht Group. We also took home gold for our Design & Print work on behalf of longtime client Blackfin Boats.
Peak Seven is also proud to announce that we took won four prizes at this year’s W3 Website Awards. As part of the Academy of Interactive and Visual Arts, the W3 Awards put us in direct competition with thousands of nationwide marketing agencies. It is a major achievement to have won four prizes at this highly visible event.
Our team received gold medals for interactive and web design work on behalf of NauticALL and Interiors by Brown, as well as silver awards for the Gold Aviation and Italian Yacht Group websites.
“Design will always be a pillar of Peak Seven,” says CEO Darren Seys. “However, our digital marketing, social media, and video capabilities are just as prolific and a key part of our clients’ agency mix.”
Thank you to all of our talented team members and trusting clients. You made this possible!
November 10, 2023
- Gold in the Brochure category for our Pine Rockland Estates brochure, created for leading developer CC Homes.
- Silver in the Package Design category for our work on Independent State Spirits, part of the Southwest Spirits brand portfolio.
- Bronze in the Brochure category for the piece we created to commemorate the 50th anniversary of Blackfin Boats.
August 26, 2019
The key to successful digital marketing starts with an understanding of some basic principles of advertising. Here’s everything you need to know about online marketing. (This pair of sentences was written by a human so the artificial intelligence had something to build context off of.)
Read more, and then make some decisions based on what works and what doesn’t. As with any marketing, a good strategy requires a lot of effort, and more than a little luck, and your own work and creativity.
How should you do it?
The first step is not to simply follow the crowd. As a result, we’ve seen a lot of brands go the route of social media influencers. But that means creating fake accounts, and those accounts can be easily found. Instead, it’s time to figure out where the real world influencers are to begin your digital marketing plan.
There are various social media platforms that could give you an advantage. For example, Pinterest lets you discover new brands, and has a network of thousands of users dedicated to Pinterest. Or you could try a new social media marketing platform, such as Zappos, to become more noticed among the millions of Zappos loyal fans. A recent study showed that Zappos’ Facebook fans had more followers than any other brand on the network.
For the most part, the internet is an equal-opportunity space for influencers. If you’re looking for a particular type of fan, make sure to ask in the forums or on Twitter where you can find them.
However, remember to take your online marketing strategy to the next level by starting up a blog. There are a number of free and paid blogging platforms to choose from. Blogging can bring out some serious social media savvy.
Why do you need a web presence?
If you’re looking to launch a great digital marketing campaign that generates business, don’t stop at Facebook and Twitter. You still need to get your brand out there. You better have a Web presence, since most of your visitors will come to your website.
The online world is very crowded with information, and you don’t want to be left behind in the information revolution. You’re already a marketer, so it won’t be very difficult to learn how to put information into action. But there is a lot your audience can do on their own. The Internet is an open, global resource, and a digital marketing campaign should reflect that.
You can’t ignore the fact that there is a huge market gap between consumers and marketers. People are willing to spend money on their online purchases. It’s still a new concept, but many companies are trying to address consumer needs. If your content is compelling to your target audience, you’ll start attracting customers.
Be on the lookout for a follow-up blog all about artificial intelligence and how it’s going to help and hurt advertising really soon!
If you wanted to try this AI for yourself check it out here: https://storyai.botsociety.io/
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Privacy Policy: By filling out and submitting this form, you are giving consent to receive communication from Peak Seven in the form of email, text, phone, and mail. Your data will only be used by Peak Seven. We will take all the steps reasonably necessary to ensure that your data is treated securely and that no transfer of your Personal Data will take place to an organization outside of Peak Seven's companies. We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information. No method of transmission over the Internet or method of electronic storage is one hundred percent secure. We strive to use all commercially acceptable means to protect your Personal Data. You may unsubscribe at any time.