6 Reasons Why You Need a Facebook Page for Business
Written By Darren Seys - August 20, 2014
It has been approximately nine years since Facebook consumed my life, and I’m not afraid to admit it. When Facebook first started to catch on, I was a sophomore in high school, and being the rebel that I was, I refused to get one initially. Keep in mind I initially also refused to try Chipotle because I “didn’t like Mexican food,” (but really I was lying to myself, I was just trying to be defiant). Neither of those delusions lasted very long, and soon I was a Chipotle and Facebook addicted teenager; a textbook Millennial.
When Facebook introduced “Pages” and made a push for them instead of user-created groups, it was a game changer. Gone were the days I spent mindlessly browsing for Facebook groups that I felt encompassed my interests and made my profile look cool. Now, connecting with people and companies was just a quick search and “Like” away! And, even better, you could easily see which of your friends shared your Likes as well. With stories from Pages now showing up on my newsfeed, I could easily see what was going on with all my interests, which made it infinitely easier for me to stay connected to things I cared about.
Why am I telling this story from my perspective? Because I am a consumer, and I now stay connected to all my favorite brands through Facebook. I even use Facebook to find coupons or learn about sales only valid for Facebook friends. To this day, I judge a brand’s legitimacy by its Facebook page. If you don’t have an updated and flourishing Facebook page, I question your legitimacy. If you aren’t keeping up with the Kardashians (sorry Jones family you’re out), you will surely be forgotten. Here are the top 6 reasons I believe everyone should have (at least) a Facebook Page for their business:
1). There are over a billion people on Facebook.
Each month 1.5 billion people use Facebook, trailed by Google+ at 359 million, then Twitter at 215 million, and then Instagram at 150 million. Pretty much this statement says that for a business, the world is your oyster via Facebook. Facebook allows you to connect with not millions but BILLIONS of customers around the world that you may never have otherwise reached with traditional marketing efforts.
2). 30 million businesses have Facebook pages.
But only 19 million have optimized for mobile (or are mobile friendly). If you have not optimized your page for Facebook mobile, then you are making your resources inaccessible to potential consumers who are on the go, have their cell phones glued to their hands, or are not confined to a desktop device, which nowadays seems like most people. If your business is brought up at a Starbucks between 2 Strawberries and Cream Frappuccinos and the two Millennials talking about your Facebook can’t access it because it isn’t mobile friendly, chances are they will have forgotten about you before even getting home; a missed business opportunity for you.
3). 25% of the Facebook-using population exclusively uses Facebook Mobile.
Following up to my previous point, 654 million people use Facebook on a mobile device daily, and 399 million users exclusively use Facebook mobile each month. Your Facebook page should be an extension of your resources, and not optimizing Facebook for mobile devices puts you at a great disadvantage by limiting your reach. Once again I reference the saying, “If a tree falls in the forest and nobody’s there to hear it, does it make a sound?” Similarly, if a consumer goes to your establishment but can’t check in on Facebook mobile, were they ever there? Millennial logic says no: if we can’t show off on a mobile Facebook check-in that we’ve been to the coolest new club or restaurant in town, it’s like we were never even there, and you miss that exposure to that users’ Facebook friends (which, by the way, was free).
4). 47% of Americans say that Facebook is their #1 influencer of purchases.
Being able to interact with content, read customer feedback on pages and see the company remedy unsatisfied customers all attribute to a purchaser’s final decision. A few months ago, I purchased a dehydrated vegan soup (I was a huge fan of this brand until this incident), which, upon opening it, prompted live moths to fly out of the container. Furious, stunned, and extremely nauseated, I contacted the company via Facebook and complained about their disturbing lack of quality. Notice how my initial reaction was to head to their Facebook and not their company website. They are a small company, and it took them days to respond. In my post, I stated I did not want any replacements of their products; who would after that incident? What did they do, after taking days to respond? Offered me a replacement. Not only did they not listen to me, they did not remedy the situation, and that was present for their other 800+ fans on Facebook to see. Other people jumped in on the post, disappointed with the company. To this day, they have done nothing to remedy my situation, and I will never purchase their products again.
5). 42% of Marketers said that Facebook is critical to their business.
Although millions of businesses crowd Facebook with their pages, it is something no business can afford to sit out on. If you sit out joining Facebook like stubborn ol’ me tried to refuse to like Chipotle, you are ultimately giving your competition the upper hand in reaching the same consumers that you so desperately want. Furthermore, chances are you are already operating in an oversaturated industry. Why do we need another brand of jeans? Or another pizza place? Or another dry cleaners? If you have something special to offer that sets you apart from the millions of other businesses in your industry, your Facebook page is a great place to show it.
6). It’s a free tool for your marketing toolbox.
Yep, for the most part maintaining a Facebook Business Page, posting content, generating a following for your great content, interacting with new and potential customers, and posting about your products and services are all free. Facebook is an ideal platform to help you promote all the marketing material you’re creating and writing across social media platforms, in hopes that it’s intriguing enough for people to share it with their friends (all free exposure for you!) Paid advertising obviously costs money as does sponsor advertising, and paying for likes is something you should NEVER do. But that doesn’t mean you can’t be successful sticking to just the basics of Facebook for Business. If you have a great product to sell and have interesting content to share and a knack for interacting with even the toughest of consumers, there’s little chance you won’t be successful.
While I admit that Facebook has its flaws, having a Facebook presence is an undeniable marketing advantage for your business. Don’t try and be that hipster business that is “too cool” for Facebook, because you aren’t. Social media is there to connect you to your customers and open doors to new customers: use it to your advantage. There’s a whole world of untapped business opportunities out there, so go get ‘em Tiger. If you aren’t sure where to begin with content, we’ve got you covered.comments powered by Disqus Share