Enjoy your journey
November 10, 2020
Who’s Who In-Home & Design, 2020
If you haven’t had that chance to read through this month’s edition of Lifestyle Magazine by Lifestyle Media Group, we encourage you to check out a great feature of Darren Seys, CEO/Creative Director at Peak Seven Advertising. As a full-marketing advertising agency that specializes in real estate, we are incredibly proud to be highlighted in this exclusive piece.
We have an unmatched set of real estate clientele on both coasts of Florida. Also, we market more than 50 apartment buildings across the country, giving us the knowledge to help make effective marketing decisions.
How We Differ From Other Agencies
We go above and beyond in our delivery by using advanced techniques and next-level marketing practices. Our team is made up of results-driven marketers and award-winning designers to ensure the highest quality outcome. لعبة الخيل عبر الانترنت
Although we have 20+ years of experience successfully marketing new homes, we pride ourselves on having a diverse client base. From yachting to spirits and aviation, we help clients reach their full marketing potential
With Darren Seys as our leader, Peak Seven has been year after year a constant marketing force within the real estate industry in South Florida.
CLICK HERE TO READ FULL INTERVIEW
August 26, 2019
The key to successful digital marketing starts with an understanding of some basic principles of advertising. Here’s everything you need to know about online marketing. (This pair of sentences was written by a human so the AI had something to build context off of.)
Read more, and then make some decisions based on what works and what doesn’t. As with any marketing, a good strategy requires a lot of effort, and more than a little luck, and your own work and creativity.
How should you do it?
The first step is not to simply follow the crowd. As a result, we’ve seen a lot of brands go the route of social media influencers. But that means creating fake accounts, and those accounts can be easily found. Instead, it’s time to figure out where the real world influencers are to begin your digital marketing plan.
There are various social media platforms that could give you an advantage. For example, Pinterest lets you discover new brands, and has a network of thousands of users dedicated to Pinterest. Or you could try a new social media marketing platform, such as Zappos, to become more noticed among the millions of Zappos loyal fans. A recent study showed that Zappos’ Facebook fans had more followers than any other brand on the network.
For the most part, the internet is an equal-opportunity space for influencers. If you’re looking for a particular type of fan, make sure to ask in the forums or on Twitter where you can find them.
However, remember to take your online marketing strategy to the next level by starting up a blog. There are a number of free and paid blogging platforms to choose from. Blogging can bring out some serious social media savvy.
Why do you need a web presence?
If you’re looking to launch a great digital marketing campaign that generates business, don’t stop at Facebook and Twitter. You still need to get your brand out there. You better have a Web presence, since most of your visitors will come to your website.
The online world is very crowded with information, and you don’t want to be left behind in the information revolution. You’re already a marketer, so it won’t be very difficult to learn how to put information into action. But there is a lot your audience can do on their own. The Internet is an open, global resource, and a digital marketing campaign should reflect that.
You can’t ignore the fact that there is a huge market gap between consumers and marketers. People are willing to spend money on their online purchases. It’s still a new concept, but many companies are trying to address consumer needs. If your content is compelling to your target audience, you’ll start attracting customers.
Be on the lookout for a follow-up blog all about AI and how it’s going to help and hurt advertising really soon!
If you wanted to try this AI for yourself check it out here: https://storyai.botsociety.io/
May 20, 2019
Technology doesn’t surprise us anymore. Instagram updates every day, new emojis are a dime a dozen, and Facebook shows us ads for that pizza we’ve all been craving. All this combined presents a new frontier for commerce. For the first time what we spend money on, how long we stay on a sight, and potentially even our future behavior is all data. ويليام هيل Everyone’s behavior is traceable and predictable. This is a huge benefit for business. In a perfect world, it gets consumers what they want before they even know they want it. العاب على الهاتف المحمول However, our world is not perfect and sometimes the succinctness of these ads gets a big brother vibe from consumers.
People are inherently private so they don’t like the idea that everything about them is online. It’s this odd love of convenience but fear of a loss of privacy. The biggest example of this paradox coming to a head is the Facebook Cambridge Analytic scandal. People felt a significant loss of privacy by the hands of Facebook. As a company, they are still feeling the effects of this breach in trust today. With the Facebook scandal, this reality of consumer data got pushed front and center. Facebook is funded through advertisements, so what solution could they come to that wouldn’t stop businesses from advertising and won’t make their users feel unsafe?
They create the “clear history” function
Creating the “option” for Facebook users to delete their history and become a ghost online. This is a solution for the private Facebook user. While being a problem for digital marketers and Zuckerberg knows this; he already warned advertisers this will change their strategies for Facebook ads. Even though this option may impact Facebook’s ad business. Zuckerberg clearly sees this tool as necessary to win back user trust. “After going through our systems, this is an example of the kind of control we think you should have,” he wrote in his announcement post on Clear History. “It’s something privacy advocates have been asking for — and we will work with them to make sure we get it right.”
The stance of Facebook is strong; is privacy going to kill specified ads on Facebook?
The clear history button if used will affect specifications of ads, but a big part of that is if it’s used. There is a reason Facebook is giving this as an option, not a mandate. Also, an upside is its release has been delayed. They have released statement after statement promising this feature will arrive even though it is a couple of months late already. With a release like this, it seems like it is purposefully going under the radar. Facebook knows they have one of the most effective platforms for specified ad targeting due to the information Facebook users tell about themselves. From their relationship status, to what pages they visit. The upside of the clear history function is that it gives users the confidence that they aren’t being watched, so for some, the ad they eventually see could sit better with them. Another big plus for businesses is that it is optional; so most people, who are not privacy advocates who stay up on Facebook news might not know about this new option.
So even though it seems like a death sentence for digital advertising that’s a far cry from the truth. لعبة بوكر تكساس If anything users who find a problem with personalized ads won’t have that problem anymore. Now ads will seem more genuine and trustworthy. So yes data is being erased. But Facebook knows this won’t really matter other than the initial dent in loss of data. Facebook will still be an extremely effective marketing tool for all users.
Links for sources:
November 21, 2018
The Who’s Who in Real Estate
If you’ve had that chance to read through this month’s edition of Parkland Lifestyle Magazine, you would have come across a great feature spotlighting Darren Seys, the founder and CEO of Peak Seven Advertising. As an agency, we are incredibly grateful and proud to be highlighted in this fantastic piece. arab casino These last two decades, real estate has quickly become the bread and butter of this agency.
We have an unmatched set of national and local real estate clientele. Also, our Florida home builder clients spread all across Florida from The Gulf of Mexico to the Atlantic Ocean.
How We Do It
We go above and beyond in our delivery by using advanced technology and a next-level approach to data. For instance, our team of results-driven marketers and award-winning designers ensure that our advertising instills confidence in our clients. We are proactive brand builders and trend-spotters. لعبة الخيل عبر الانترنت That is to say, we use every tool to achieve the best leads and help grow our clients’ business. كازينو على الانترنت
With Seys at the helm, our team has “marketed billions of dollars in new homes for the who’s who of builders and developers”. His leadership has been a constant force, endeavoring this agency toward greater heights every year.
September 22, 2014
Our society’s inability to unplug from technology and demand for instant gratification mean the attention and time we can dedicate to even the simplest tasks are decreasing. Even reading factual articles on the Internet is too time-consuming for us! Content shock, as we touched on earlier, is a phenomenon where readers skip reading articles in full because they are bored, busy, or disinterested. So how do we present information to readers that interests and helps them learn? Enter infographics: content that combines text and graphics into one. كيف تربح المال من الانترنت مجاناً Could infographics solve the problem of content shock, or is it just a temporary fix to our society’s short attention span?
Content marketers and companies alike create infographics to convey boring material in a quick, creative and meaningful manner. According to Social Media Consultant Mark Smiciklas, infographics are “a visualization of data or ideas that tries to convey complex information to an audience in a manner that can be quickly consumed and easily understood.” Remember the five senses: feel, smell, see, hear and taste. All 5 senses transmit information to the brain, but 90% of that information is visual! In an average day, a person is exposed to 174 newspapers full of information, with only 1% of that information getting through to the brain. Why is this, you ask? The brain processes images simultaneously and text sequentially, meaning that visual stimuli makes it to the brain much more quickly than textual stimuli. To be specific, the brain processes visual stimuli 60,000 times faster than text. Additionally, Google search volumes for “infographics” have increased by well over 800%. I prefer to think of infographics as children’s books for adults: mostly picture accompanied by minimal text. We teach and treat children as visual learners, so why can we not do the same for adults?
Great infographics inspire emotions – be it happiness, sadness, wonder, or surprise. Great infographics use challenging content, tell a story, take your readers on a journey, or provide readers with a fresh point of view. As a marketing tool, infographics are viral magnets. They are easy to share due to their attractiveness and versatility across social media platforms including Facebook, Twitter, and Pinterest. Because of their viral magnetism, infographics are helpful to your webpage’s SEO and can ultimately help rank your website higher on Google’s algorithm. You can also easily increase brand awareness by simply placing your logo on the infographic. موقع مراهنات Placing your logo on the infographic allows you to position your brand as an expert of the topic you are explaining. العاب كسب المال If you are not creating your own infographic but simply sharing another’s, you can use the infographic to add value to your content. Just be sure to give credit where credit’s due, which may include the author’s name, website, and a link back to the website or place of origin.
Research done by Barbara Miller and Brooke Barnett of the Newspaper Research Journal showed that combining both text and graphics is the best method learning information. Their summary stated:
“On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts, but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts. … combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.”
Think of your favorite children’s book growing up; it probably had tons of pictures and illustrations. Children books feature a combination of text with illustrations because the combination of the two media helps children understand and mentally visualize the story they’re being told. Children have more active and wild imaginations than adults, yet as we age, we find ourselves referencing and learning from text-dense material rather than a combination of pictures and illustrations. In the case of adults, you would think that with a less wild imagination, you would need more imagery to explain concepts. Infographics prove that the adult brain still prefers to learn with a combination of imagery and text than with text-dense information alone.
Beyond having great content and imagery, you must always do your research before creating an infographic. Assuming you want to appear as an expert in your field, it is essential to provide your readers and customers with accurate and up-to-date information. Use multiple sources, but not too many, to gather your data: too much information can fatigue or disinterest your reader. Additionally, use multiple sources to check the accuracy of your information. Include plenty of statistics in your infographic; pie charts, bar graphs, line graphs, and percentages accompanied with images help clearly illustrate statistics and other complicated pieces of information.
Not every company or business has a graphic design department that can readily turn out great infographics. As a content curator, your biggest challenge is not finding content, but rather finding a way to present it to your audience that is both exciting and informative. Fortunately, Peak Seven’s team of dedicated designers can make your infographic dreams become reality. Infographics allow endless possibilities for presenting dense information to readers in ways that are interesting, meaningful, and easy to understand; Peak Seven helps you master these obstacles while helping you stay true to your brand. As 65% of the population are said to be visual learners, we should be presenting information to readers that interests them and helps them learn, not information that exhausts and bores them. Think you’re ready to get started on your own Infographic? Reach out to Peak Seven today, and check out some of our recent info graphics below for Skypatrol.
July 30, 2014
I have always been one to follow a schedule: get up, workout, eat, go to work, come home, eat some more, sleep, and repeat through Friday. When I fall off this schedule by either by skipping a workout or even a meal, I become stressed, which in turn affects my productivity and mood.
Blogging and content strategy go hand in hand, and require the author to follow a schedule and have a strategy. If you go in without a plan, you are setting yourself up to fail: you can easily make excuses and procrastinate until you no longer see the need to write that blog entry from over a week ago. To learn more about blogging, content strategy, and staying on track, we read Contently.com’s e-Book called “Blogging and Content Strategy.”
Why People & Companies Fail at Blogging
According to Contently.com, there are three main reasons why companies fail at blogging and content marketing:
1. They don’t invest in quality content.
2. They don’t execute consistently. موقع المراهنات العالمي
3. They don’t promote or optimize their content.
More so than time and research, blogging is about knowing your content, knowing your audience, and having a desire to grow and share that content with the world. If you are a fashion blog whose target audience are Millennials, and you blog about mom jeans and Crocs being trendy, you not only do not know your audience, but probably don’t have much of one either. Furthermore, many fashion blogs die out because their writers fail to post consistently. موقع 1xbet How is your reader supposed to know when to check back for new updates? And even more importantly, if you don’t promote yourself and try to get your name out there, you can never grow or go beyond your current reach. Now is the perfect opportunity to look into creating a game plan and strategy to ensure you’re on the path to success.
Starting On Success: Goals
Before writing your first post, you should define goals for your blog. Ask yourself questions such as how many subscribers do I want to obtain ultimately? Who do I want to share my content and to represent me in the niche I blog for? What do I consider success, conversions or ROI? Having solid goals before even starting will help you begin your path to success.
Strategizing Your Goals
Having a strategy is crucial to your blog’s success: if you have a plan to follow, you cannot make excuses for getting lost on your way. For example, many people who swear by eating clean follow a routine called “meal prep” where they prepare all of their take-to-work-lunches on Sunday night. Having a pre-made lunch for every day of the week ensures they will stay on their diet because excuses for not having time to make lunch during the week will be obsolete. Here is where content calendars come into play: make a content calendar so you never have writer’s block and subsequently can’t make excuses for never feeling inspired. Many blogs use Monday as “Motivational Monday” and Friday as a day to post lighter more fun content.
Making Great Content Your Reality
Content is the main ingredient in your cookbook to success. After all, why else are people looking at your blog in the first place? They have a hunger to learn, and you are a chef that will teach them the recipe.
You can find inspiration almost anywhere. You can grab content from looking at news articles online, be it Google Alerts, Twitter, or even just CNN.com. You can offer your critique on current events, celebrity gossip, or try and decode a celebrity’s cryptic tweets and Instagram posts. Piggybacking off of hot topics ups your chances of your content being read.
Selecting a Headline
Never underestimate the power of a good headline. Headlines are the first item a reader sees ultimately what triggers their interest to read the article. Your headline should reflect the content in your blog post, but should also be attention-grabbing. Your sub-header should contain more information on your main points, but still maintains your reader’s interest in clicking on your post.
Luring Your Audience In
Another strategy to engage your readers is linking to related posts. If you put links to related posts on your blog at the bottom of your post, you can see an increased engagement among your readers, as they will stick around longer to check out your content. Contently.com also recommends utilizing the “Wikipedia Link Luring Wormhole” strategy, which involves putting links to previous related posts in each paragraph, engaging your reader to spend more time checking out your posts.
Influencing Your Audience
If you are a chef and your audience is your guests, you want them to leave feeling satisfied and happy. If your guests were all vegetarians, for example, you would not want to serve them any meat. Similarly in blogging, you do not want to provide your audience with content that is not relevant to them, as surely they will quit reading your blog.
Before you even begin writing, you should define your audience. Are you trying to reach the 20-somethings who love to club-hop on the weekends and frequent Chipotle? Or are you trying to reach the 30-40-year-old stay-at-home moms who are only interested in healthy, low-carb recipes? Knowing the profile and preferences of the audience you are trying to reach will help you determine your content and when to post your content. Per Contently.com, you want to be relevant to your readers’ daily lives and become part of THEIR routine.
Delivering Your Message
The tone in which you set for your blog is part of your identity and one of the reasons your readers continue to turn to you for information. When defining your tone, be distinct and stick to it. If you are that same fashion blog catering to Millenials, you don’t want to sound uptight and too formal. Instead, you would want to sound more casual, maybe pepper your writing with a little sarcasm and some abbrev’s (abbreviations, for all you non-Millennials). If you are selling a product or service, it is imperative to not sound like a sales pitch. Instead, use customers’ success stories as content strategy. Write a quick story focusing on the person, how the product or service helped them, and explain how their life improved: your product should not be the focus.
Getting Your Name Out
Sharing is caring, and that same phrase applies to blogs and content. Sharing your content across multiple social media platforms increases your search engine rank, which means people will see your content sooner when they use Google or Bing. However, different social media platforms should communicate your post in different ways as each platform reaches a different audience. On Twitter, for example, you have a very brief amount of time to grab the user’s attention, and here is where having a strong headline comes in. Tweet the article title as well as a link; without a provoking headline or an interesting image to go with it, you could easily be overlooked. However, on LinkedIn, however, you have slightly more time to make an impression on your readers, so you could include an interesting quote plus a link to the blog.
Another way to spread your content is by reaching out to an “Influencer.” An influencer is somebody who can influence the actions or thoughts of others; be it a popular blogger, a site like Mashable, or a popular Twitter account. While you are ultimately writing for an audience, you want the big influencers to be part of that audience as well. Having an influencer share your content can mean increased traffic and subscribers to your blog. Beyond just increased subscribers and traffic, reaching a larger audience can mean more sharing across social media platforms, exposing even more readers to your content that you would never have otherwise reached.
How do you know where your readers are being directed from to your blog? This brings me to my next point of tracking.
Tracking & Beyond
How you view your blog’s success is ultimately up to you, but before you even write your first post, it is imperative that you establish tracking for your blog. Tracking allows you to see how many readers are looking at or signing up for your content, where they came from, and how long they stayed there. Knowing what types of content clicks with your readers as well as doesn’t will make content generation much easier. Many bloggers use Google Analytics to get key insights their blogs, such as how many visitors, percentage of bounced visitors, and time spent on the blog entry. So whether you measure your success in the number of blog visitors, ROI in the form of opt-ins to newsletters or conversion of leads to the completion of sales, tracking will help you see your milestones and set goals.
Each instruction of this brief guide is imperative to your blog’s success. Again, I visit the idea of a cookbook: if you follow all of the instructions and ingredients for your red velvet cupcakes, you will have red velvet cupcakes. If you skip an ingredient or undercook your cupcakes, you probably won’t be very happy with your product. ربح فلوس First, define your goals and create a strategy that you will follow. This strategy should include a pre-determined content calendar, as well as frequently checking top headlines. Next, decide on your tone and stick with it – it is how your readers with identify you and identify with you. Create your content, create strong headlines, share your content, and be sure to utilize as many social media platforms as possible. Put links to previous posts on your page as well as in each blog’s paragraph to up your search engine rank. Reach out to the influencers to expand your content’s reach to readers beyond your scope, and don’t forget to track all of your results! Practice makes perfect, and your blog’s success may not be immediate, but with trial and error as well as dedication and passion, you will eventually get there. Now, where are those red velvet cupcakes you were baking?