A Look Back at Cannes Lions 2012

Written By Darren Seys - June 20, 2013

As the 2013 Cannes Lions Festival continues this week, we thought we’d take a look back at one of the highlights of last year’s festival: the moment Mars, Inc. received the Advertiser of the Year award.

After watching the highlights reel of Mars, Inc.’s work and listening to Bruce McColl’s, Chief Marketing Officer of Mars, Inc., acceptance speech, it’s hard not to be inspired by the hard work of our fellow creatives. From the conception of an idea to the full-scale implementation, a creative campaign cannot be sustained without a story that connects with its audience. And crafting a story that is capable of engaging audiences across different demographics and various cultures is a part of the challenge of creating an effective marketing campaign.

In the midst of planning, it is sometimes easy to lose sight of your objective. Even as agencies fine-tune details on a particular campaign for client approval, it is important to remember that the toughest judges of our work will be the hundreds, millions, or even billions of consumers the campaign is meant to reach. After all, the goal is to create a story that sticks with your audience while also staying true to your brand.

Over here at Peak Seven, we tip our hats off to our fellow advertising agencies that continue to inspire their consumer audiences as well as other creative agencies.

You can watch Mars, Inc. accept the 2012 Cannes Lions Advertiser of the Year award here.

And be sure to stay updated on the 2013 Cannes Lions Festival this week with news from the Official Cannes Lions website and events streamed live on the Cannes Lions TV YouTube page.

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