Enjoy your journey

We’ve heard that orange is the new black, 90’s fashion is back in style, and everybody’s juicing. These days it seems that everything we once knew to be true is being replaced by new and shiny trends. But does that mean social media is replacing email as the #1 direct marketing tool? According to CopyBlogger.com, no. We read their latest e-book “EMail Marketing” for further insight.

E-Mail vs. Social Media
The good news is that today email is still the #1 direct marketing tool. Even with the 1.13+ billion monthly users on Facebook, only 664 million of these people are logging onto Facebook on a daily basis – meaning that more than half of Facebook users are missing content and material in their newsfeed. The status update that you so cleverly crafted is buried after only a few moments under newer, more relevant information from other Facebook users, making it easy for you to miss your target audience.

Unlike Facebook, 9 out of 10 people check their email on a daily basis. That marketing eblast that you sent over the weekend to your consumer on vacation will still be there when they decide to check their email first thing Monday morning. But how can you ensure that people read your email?

Content is King
Providing your readers with valuable content is the MOST important aspect of email marketing campaigns. After all, why do you think they signed up for your newsletter? Don’t push your business onto the consumer. موقع رهان كرة القدم Don’t overload your emails with too much text or too much information. View your e-blasts or newsletters as a recipe for success for readers, and breakup said recipes into 7-10 steps. Each step should be valuable and be completed by itself so that readers can reach success through your campaign step-by-step.

Attention-Grabbing Subject Lines
You will need a good subject line to get your audience’s attention. Play around with different titles, and even push the envelope using words that can normally redirect your message to spam, as long as the content is truly valuable to readers (i.e. “Make Money Doing *Action Here*). The best subject lines are short and to the point and solicit a reader’s interest.

Segment and Engage Your Readers
Reader segmentation can ensure a successful email campaign. Not all readers should be treated equal. For example, if you have a lifestyle blog with an e-newsletter, some readers may only want to receive emails with content about restaurants and nightlife while others may prefer only fitness and health information. It is important to give your readers the option of what content they can receive, as well as the frequency.

Reader engagement is dependent on the time and day on which you send an email. Contrary to belief, there is no universal time or day of the week that is optimal. الرهانات Depending on your audience and multiple rounds of trial and error, you can engage what time of day and what day of the week results in the most opens, click-throughs, and sales. Tracking these aspects, your emails will help you determine the optimal time for your audience.

Tone Selection
You will also need to set your tone. Find a happy medium between casual and informative, as readers respond best to a friendlier tone. الكازينو You want your reader to feel as if they are a valued individual that is part of a community, not just another face in the herd. Encouraging social media interaction amongst the company and readers reinforces a sense of community, as does including customer testimonials.

Format for Mobile Devices
Formatting your emails to be friendly for mobile devices and tablets is crucial; this is “Responsive Design.” Nothing is more discouraging to the reader than opening an email, only to find a distorted text and images on their screen. While your reader may open the email, the click-throughs and conversions will not be nearly as high because they cannot engage with the content.

The Call to Action
Lastly, if you are seeking engagement from your readers, whether it is to download an e-book, buy merchandise, or to sign up for another email list, put your call to action button (CTA) at the bottom center of the email. This way, when the reader finishes with the newsletter, they can click and engage your CTA immediately.

Email is one of the most valuable assets a business has. Putting together an e-newsletter can seem daunting, but if you follow these simple guidelines, you are already setting yourself up for success. What are you waiting for? There are thousands of hungry readers waiting for your content!

Recently, Peak Seven participated in the 2014 Relay for Life of Coconut Creek/Margate on behalf of the Promenade at Coconut Creek. Relay for Life is an annual community fundraiser put on by the American Cancer Society, and is held in over 5,000 different cities and 20 different countries. كازينو كبار الشخصيات By participating in and donating to this year’s event in Coconut Creek, Peak Seven and the Promenade at Coconut Creek were awarded as the”HOPE” sponsor, one of the highest sponsorship recognitions! سباق احصنة

In addition to their commitment to improving the quality of life for those living with cancer, the American Cancer Society’s goals for 2015 are to decrease the cancer mortality rate by 50% and cancer incidence by 25%. Peak Seven plans to participate again in Relay for Life in 2015, and encourages everyone who is interested to do so as well! كيف ربح المال For more information on the American Cancer Society and Relay for Life, visit http://www.cancer.org.

Peak Seven helps push Lennar’s Southeast Florida division to number one for digital leads in May 2014 amongst all of Lennar’s 28 divisions in 18 states. “We are excited about this accomplishment and plan to maintain and grow this position for our client utilizing our unique and sophisticated systems and strategy” said Darren Seys, CEO of Peak Seven. Lennar’s Southeast Florida division, which has 29 active communities in four counties, retains Peak Seven as their full-service creative agency for both traditional marketing as well as the strategy, architecture and implementation of their online campaigns which consists of content development, adwords, social, referral networks and the division’s specific website.

“We were pleased to see the results after implementing our strategy just a few months prior. العاب سباق الخيل We have another strategic program we are getting ready to launch for Lennar in the next sixty days that deals specifically with a users persona and how we can effectively convert them into leads” Seys added. Peak Seven is currently working closely with Lennar’s internal marketing team to revamp the way Lennar Southeast Florida’s division manages and rolls out social marketing campaigns. “Peak Seven has been great with taking our corporate vision of “going digital” to the next level and we are excited about the future” said Nury Rodriguez, Marketing Director Lennar Southeast Florida Division. رهان الخيل

Visit all of the great communities Lennar Southeast Florida has to offer today at: www.lennar.com/floridadeals

Lennar Corporation, founded in 1954, is headquartered in Miami, Florida and is one of the nation’s leading builders of quality homes for all generations. Lennar builds affordable, move-up and retirement homes in Communities that cater to almost any lifestyle – such as urban, golf course, Active Adult or suburban Communities. موقع المراهنات Learn more at www.lennar.com

Peak Seven took home not just one award, but two! Peak Seven took the Silver Award for The Preserve at Bristol Pines logo in the “Logo Design for Consumer Product” category, and the Bronze Award for Lekker Imports/Made in Holland logo in the “Logo Redesign” category. لعبة الدمبلة Thousands of submissions were judged by a panel of marketing and advertising representatives from over 40 different countries.  “We are incredibly humbled upon being selected as winners out of the thousands of submissions at this year’s international competition,” said Darren Seys, Peak Seven CEO. bwin شركة “The agency is built upon creative design and awards like this reinforce this core value.”

The Summit Creative Awards recognizes creative excellence in advertising and marketing companies, and individuals with billing under $30 million. The Awards include all media and industries. In 2014, companies and individuals from more than 50 countries and across five continents participated in the prestigious 20-year competition; the first and best of its kind.

The winning submissions are posted below – check them out! مراهنات التنس

SILVER: Logo – Consumer Product (The Preserve at Bristol Pines)

BEFORE:                                                                                             

AFTER:

BRONZE: Logo – Redesign (Lekker/Made in Holland) 

On Thursday, May 1st, Peak Seven celebrated the expansion and opening of its newest division, Digital Marketing. Both familiar and new faces were present at this party, giving members of the Boca Chamber of Commerce, as well as other local business owners, the opportunity to meet, network, and also learn a few things about digital marketing. لعبت بوكر

Darren Seys, President and CEO of Peak Seven Advertising, and John-Michael Del Valle, the agency’s new Digital Marketing Director, lead an open Question and Answer session, preceded by a detailed presentation about digital marketing. The presentation focused on the importance of embracing newer, digital forms of marketing and advertising, as many traditional forms of marketing and advertising are quickly becoming outdated and null. موقع المراهنات العالمي

Didn’t make it to our event? بيت فاينل No problem, take our quick crash course in digital marketing below:

Advertising and marketing agencies give their clients the power and ability to focus on the core component of the business. Running and managing a company is challenging, so outsourced marketing is often the name of the game. العب روليت اون لاين

Marketing agencies hone in on companies’ stories, advance the conversation and help clients both optimize old methods of growth and find new paths. They strategize, manage, and focus on transmitting your message via all marketing channels. سباق الخيل مباشر

Digital marketing provides new avenues to tell a story, giving companies the ability to reach a wider audience and establish greater trust among both researchers and prospects. كيف تلعب بلاك جاك Strong digital marketing agencies specialize in telling that story across all digital marketing channels, most of which fall into one of the seven major disciplines:

· Organic Search (SEO)
· Conversion Rate Optimization (CRO)
· Analytics (Google Analytics, KISSmetrics, CRM, BI)
· Content Marketing (Infographics, eBooks, Whitepapers)
· Pay Per Click Advertising (SEM, Adwords, BingAds, Remarketing)
· Social Media Marketing (SMM)
· E-Mail Marketing (Marketing Automation)

Peak Seven is a full service marketing agency since 1999. We can develop, manage, and execute a marketing plan across all these disciplines and more. We have a fully dedicated team of in-house developers and creative artists to provide a brand-consistent, interactive look and feel across all digital channels.