Enjoy your journey
November 21, 2018
The Who’s Who in Real Estate
If you’ve had that chance to read through this month’s edition of Parkland Lifestyle Magazine, you would have come across a great feature spotlighting Darren Seys, the founder and CEO of Peak Seven Advertising. As an agency, we are incredibly grateful and proud to be highlighted in this fantastic piece. arab casino These last two decades, real estate has quickly become the bread and butter of this agency.
We have an unmatched set of national and local real estate clientele. Also, our Florida home builder clients spread all across Florida from The Gulf of Mexico to the Atlantic Ocean.
How We Do It
We go above and beyond in our delivery by using advanced technology and a next-level approach to data. For instance, our team of results-driven marketers and award-winning designers ensure that our advertising instills confidence in our clients. We are proactive brand builders and trend-spotters. لعبة الخيل عبر الانترنت That is to say, we use every tool to achieve the best leads and help grow our clients’ business. كازينو على الانترنت
With Seys at the helm, our team has “marketed billions of dollars in new homes for the who’s who of builders and developers”. His leadership has been a constant force, endeavoring this agency toward greater heights every year.
Read the Parkland Lifestyle Article Here
View Our Work
September 28, 2018
Is Video the Answer?
Back in 1980, The Buggles released a little song called Video Killed the Radio Star. It was a pop hit and is remembered for it’s message about how Video was going to take over radio, but moreover, all other forms of media. In the past year, Facebook has instructed digital marketers to use more and more video on it’s platform because it had adjusted it’s algorithm to favor video posts. The world’s largest social media platform said it would bring more followers and engagement organically than static images or well-written copy would.
What Does the Data Say?
Businesses who valued their social media standing took this advice to heart and started pouring money and hours into video content ranging from 10s clips to live footage of events and Stories. Unfortunately this hasn’t panned out as agencies expected since “engagement has dropped by more than 50% over the last 18 months”. This goes for all post types including video, images and links. Interestingly enough, image posts performed much better overall than video posts in that same 18 months as the chart below shows. Creating video content is an expensive and time draining process. قانون البوكر It turns out that all that work might not be worth it in the end.
So what do most businesses do to curb the engagement drop? Post more content of course! Well, not exactly. “Facebook Business Pages that posted less than once a day had the highest engagement per post…however [they] had the lowest overall levels of engagement.” It turns out that even if you’re posting 5x per day on Facebook, your page still suffered greater than 50% loss in engagement.
What Should your Business Page do?
The answer to this question comes in a few different flavors. One thing you can do to bring back followers is post higher quality content. This might be a win-win for both you and your followers. بينجو اون لاين On one hand your followers get to enjoy nicer looking, better written content. On the other hand, your brand is better represented online and may be looked at more favorably than a competitor with lower quality social posts. العب اون لاين مجانا Anther answer to the organic engagement problem is to focus more on paid engagement by boosting posts. Paying for your social posts on Facebook to reach the right people at the right time can be very helpful is bringing in new followers and driving up viral impressions. Expanding your content offerings beyond Facebook is something to look into as well. There are lots of platforms on the web, each one with a different audience and more opportunities to show off your brand. Maybe it’s time to start thinking about Snapchat, Instagram, Pinterest and even newcomer Tik Tok (Musical.ly) as a space for your brand.
Whatever you decide to do, it’s too early to fully leave Facebook behind as so many people still use it, but it might be a good idea to start thinking about the future of social media as older platforms decline in popularity (see Myspace).
Sources:
https://blog.hubspot.com/marketing/buffer-facebook-page-post-analysis
https://blog.bufferapp.com/facebook-marketing-strategy
https://www.theverge.com/2018/8/2/17644260/musically-rebrand-tiktok-bytedance-douyin
June 28, 2018
For 50 years, Treasure Hunt has been a leader in the fine jewelry market in Pittsburgh, Pennsylvania. Now, they are bringing their half-century old business to South Florida! سباق الخيل We are extremely proud to announce our exciting new partnership with Treasure Hunt Jewelry as they continue to grow with new stores, now open in Pompano Beach, Delray Beach and West Palm Beach.
Going forward, it is our goal as their Agency of Record to establish their brand in all faccets of marketing and advertising from traditional to digital and beyond. العاب تربح منها المال This is our first forray into the world of fine jewelry, but having worked with many luxury brands such as, Lennar and Allied Marine, we are up to the new challenge! bwin sport
You will see our work with Treasure Hunt soon in all advertising forms as we look to transform the way jewelry is marketed here in South Florida!
If you want to learn more about Treasure Hunt Jewelry visit their website: https://www.treasurehuntjewelry.com/
January 11, 2018
The world of advertising is ever-growing and ever-changing. As it changes, so do we. Peak Seven Advertising is always moving forward and is always dedicated to the successes of our clients. For our Year In Review, let’s delve into the website projects that made 2017 such a successful year for Peak Seven and and even more successful year for our clients!
The internet is a creature of pure power and harnessing that power is key to finding your client’s online market. كازينو اونلاين This year, PeakSeven created, designed, redesigned and launched more than a few beautiful new websites for our clients and it is our pleasure to share them with you.
Top 5 Peak Seven Website Redesigns
HillBilly Bourbon is one of our favorite clients. We completely reimagined the architecture of the previous website in order to show-off just how amazing their product is. We kept in mind the core message of the brand, Born Country Raised Outdoors. Take a look at the transformation here hillbillybourbon.com
The primary reason for Kennedy Homes’ website redesign was to improve conversion rates, while reflecting the prestige and heritage of the brand. With this as our goal, we set out to put the consumer’s information at the forefront of the website, making it easy to use and a joy to explore. Take a look for yourself here: kennedyhomesllc.com
Before contacting PeakSeven, Aquatic Systems’ website left much to be desired in terms of design and usability. It became imperative that we fix this website for the better and the result was magnificent. Check out how user-friendly and useful our take on aquaticsystems.com is.
Nupointfunding.com was a fun website to design. The characters and illustrations used bring a certain joy to the site that only PeakSeven can provide. راهن على كرة القدم Not only does this site look great, but it is “markedly better” than what they had before.
We’ll end this list with our newest edition to the websites we remade in 2017. OneLife Fitness is a brand of world class gyms operating in Virginia, Maryland and Atlanta. بوكر هولدم Having just launched this December, this website is already a big hit with gym members and staff alike! Check it out here: onelifefitness.com
We look forward to all of the amazing challenges that 2018 will bring us in website design and we are excited to be a part of such great projects coming from some of the world’s best clients!
December 19, 2017
Robots in Media
Robots have been a part of human culture for a long time now. In fact, the first time someone said “robot” was in 1921! Robots are still a huge part of our lives today in all media especially in movies like Star Wars: The Last Jedi and now we even find robots in our homes thanks to smart speakers such as Google Home and assistants like Siri. Today, let’s talk about some bots we can’t see directly, but that probably effect us more than any bots we actually recognize. Let’s discuss a certain kind of internet bot: the algorithm.
A.I. on the Web
Remember during The Social Network (2010) when Mark Zuckerburg got drunk and started writing math problems on his college dorm window? What he was doing in that scene was coming up with the foundation for the algebra he would later use in his algorithm for finding friends on Facebook. اربح An algorithm is “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.” We encounter algorithms everyday when surfing the web and we may not even realize it. On YouTube, a bot is in-charge of deciding which videos hit the Trending page or even how likely an ad will play on that video. Google’s algorithm decides which ads are displayed on it’s homepage per search. All of these are examples of Artificial Intelligence or A.I., for short.
How Bots are Made
A.I. is what makes the modern internet work and is how we as humans can communicate effortlessly all across the globe in milliseconds. So how do the bots actually even work? Well in the simplest terms it’s a bit of a mystery as each internet company builds their bots from scratch in an effort to do a task and none of the companies are going to give away their secrets anytime soon. What we do know is how a bot is built and what that means for how they operate online.
Bots are created instantly and infinitely, each with slight changes, and are tested to perform a simple task, like recognizing a certain word or an image. All A.I. in a set are given basic instructions in code and guidelines in the form of human knowledge, then they are tested on that information. Those bots that score the highest are copied and altered for the next round of testing and the failure bots are discarded. The process repeats itself until a single bot is chosen that can most accurately and almost perfectly do that task. All the companies who built the bots are left to do is trust the process until a better bot is created. This is the algorithm for making a bot that does what you need it to do.
Stay Tuned for More!
In a future blog we’ll discuss how these algorithms and A. روليت عربي I. robots can aid your business if you wanted to build your own and will take you step-by-step in that process. Stay tuned! In the meantime, check out this informative video by CGP Grey for more on bots and A.I.
Sources:
http://www.cnn.com/2013/12/19/tech/innovation/robots-pop-culture/index.html
http://www.imdb.com/title/tt1285016/
https://www.merriam-webster.com/dictionary/algorithm
December 14, 2017
Today, The Federal Communications Commision, led by Chairman Ajit Pai, decided to remove Obama-era consumer protections and regulations on the internet. You may have heard on the news in recent months that Net Neutrality was going to be repealed. مواقع رهان Let’s discuss what exactly Net Neutrality was, what it did, and what it going away means for you and your business’ website.
What is (was) Net Neutrality?
Net Neutrality is the basic principle that prohibits internet service providers like AT&T, Comcast and Verizon from speeding up, slowing down or blocking any content, applications or websites you want to use.
In 2015, millions of activists pressured the Federal Communications Commission to adopt historic Net Neutrality rules that keep the internet free and open — allowing people to share and access information of their choosing without interference.
These rules were put in place in late 2015 as a way to prevent the internet companies from slowing down or blocking access to sites that can’t pay them a fee. As a response to consumers “cutting the cord” and getting access to content like Netflix rather than through cable, ISPs were losing billions.
So now with Net Neutrality knocking on Death’s door, all of the internet providers now have the power to charge the consumer AND the websites more money to access the necessary websites they need for work and entertainment. Those that do not comply, might be lost on the web unable to access those sites without paying massive fees and charges.
What Does This Mean For Your Business?
Let’s say you are selling a product and that product needs to be advertised online. شرح 1xbet Your options are fairly limitless right now, you can run pre-roll ads on YouTube, banner ads on Facebook or search ads on Google. Without Net Neutrality, the access that consumers have to view those websites might be severely impacted and thus lower the eyes on your ads.
If you run a website for your business, Comcast might send you a letter saying that you are going to be charged to keep your website on the “preferred” internet package, otherwise it will be blocked. You get the same letter from Verizon, AT&T etc… Eventually it becomes too much of a hassle to run your website because it costs more to operate than you get in return from online purchases and enquiries.
It’s thanks to Net Neutrality that small businesses and entrepreneurs have been able to thrive online. سباق الحصان Without Net Neutrality, internet companies will exploit their gatekeeper position and destroy the internet’s fair and level playing field.
Now What?
The future of Net Neutrality now falls on the hands of Congress and the courts, make sure your voice is heard:
-
150 East Palmetto Park Rd.
Suite 800
Boca Raton, FL 33432 - 866.971.4348
- www.peakseven.com
- hello@peakseven.com
- in
-
621 Kalamath Street
Suite 135
Denver, Colorado 80204 - 833.406.3468
- www.bigfootweb.com
- hello@bigfootweb.com
-
15476 NW 77TH CT,
Suite 318
Miami Lakes, FL 33016 - 786.703.3083
- www.ilumaagency.com
- info@ilumaagency.com
lest's Chat
Privacy Policy: By filling out and submitting this form, you are giving consent to receive communication from Peak Seven in the form of email, text, phone, and mail. Your data will only be used by Peak Seven. We will take all the steps reasonably necessary to ensure that your data is treated securely and that no transfer of your Personal Data will take place to an organization outside of Peak Seven's companies. We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information. No method of transmission over the Internet or method of electronic storage is one hundred percent secure. We strive to use all commercially acceptable means to protect your Personal Data. You may unsubscribe at any time.
Privacy Policy: By filling out and submitting this form, you are giving consent to receive communication from Peak Seven in the form of email, text, phone, and mail. Your data will only be used by Peak Seven. We will take all the steps reasonably necessary to ensure that your data is treated securely and that no transfer of your Personal Data will take place to an organization outside of Peak Seven's companies. We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information. No method of transmission over the Internet or method of electronic storage is one hundred percent secure. We strive to use all commercially acceptable means to protect your Personal Data. You may unsubscribe at any time.