CEO Darren Seys Joins the International Superyacht Society’s Marketing Committee

Peak Seven Advertising is proud to announce that our CEO, Darren Seys, has joined the International Superyacht Society (ISS) Marketing Committee. This prestigious position underscores Darren’s passion for the yachting industry and Peak Seven’s leadership in luxury marine marketing.

The ISS Marketing Committee is focused on building a forward-thinking marketing strategy to elevate and unify the voice of the superyacht industry on a global scale. Darren joins a team of respected global professionals dedicated to enhancing the visibility of all facets of the industry through powerful storytelling, strategic partnerships, events, and curated content that reflects the community’s innovation, excellence, and diversity.

The committee is also focused on expanding global awareness, fostering industry collaboration, and supporting workforce development through a refined and impactful marketing approach, both online and on the docks.

Peak Seven: Trusted Digital Marketing Partner to the Yachting Industry

Peak Seven has long been recognized as a leader in branding and marketing for the yachting industry. From luxury yachts for sale and charter to bowriders and fishing boats, our award-winning in-house team understands the brand subtleties and market demands of marine lifestyle marketing.

We specialize in:

• Launching or refreshing yacht and broker brands to maintain a competitive edge
• Building sophisticated websites with IYBA, YATCO and other API integrations
• Deploying marketing automation that converts interest into action
• Producing unforgettable content, including magazines, videos, and dockside visuals seen across the industry

We’re excited to bring our expertise and strategic creativity to the ISS Marketing Committee. As we collaborate with global partners to shape the future of superyacht marketing, we remain committed to helping marine brands make waves—onshore and off.