MATZOBALL®, NATION’S #1 HOLIDAY PARTY, CONTRACTS PEAK SEVEN TO DEVELOP AND BRAND INTERACTIVE WEB SITE

Written By Darren Seys - March 15, 2008

DEERFIELD BEACH, Fla. – Being Jewish is no longer a prerequisite to attend what USA Today coins “The Nation’s #1 Holiday Party.” If you are between the age of 21-49, and looking to meet, date, network, nosh, drink or dance, Matzo Ball® is where you belong this Christmas Eve.

The soirée, sponsored by the Society of Young Jewish Professionals, is in its 21st year of bringing thousands of like-minded singles together in several major cities throughout the United States. For more than 20 years, founder Andy Rudnick has been coordinating this renowned event, which originated in his hometown of Boston.
Peak Seven has been contracted to brand and develop the new interactive Web site, which includes social updates, event information, sponsorship opportunities, cross promotions with dating services and travel firms, and e-commerce, all designed to grow the brand of this national event recognized by all singles. The site also includes viral marketing, including blogs, MySpace, YouTube and Facebook. The mission is to introduce Matzoball® to every major city. Rudnick hopes to expand the event to 20 cities this year alone.

Last year, Matzo Ball® was celebrated in Miami, Boca Raton, New York, Boston, Washington D.C. and Chicago, where men and women capitalized on networking opportunities, long lasting friendships and romantic relationships. The event has been the foundation of more than 1,000 marriages, and thousands of friendships.
SYJP, founded in 1987, began when he longed to bring Jewish people together in one place, with the underlying task of finding “A Nice Jewish Girl” along the way (a phrase us Jewish folks know all too well, commonly voiced by mom). Since then, the organization has exploded into new dimensions for hopeful singles, all while uniting the Jewish community.

Trendy venues, usually a notorious club, are chosen to lend the perfect atmosphere and a spacious dance floor to guests of Matzo Ball®. The main event not only provides hip music, appetizing fare and decadent drinks, it also offers grand prizes to those who fill out an online contact form. “By creating an innovative content management Web site, the event database will grow, and new marketing tactics will be established to spread pertinent information about SYJP,” said Darren Seys, president of Peak Seven. “Matzo Ball® is a pleasure to market and develop, and we are implementing many interesting strategies that will make this site a one-stop venue for the single professional.”

“Peak Seven has been very instrumental in generating not only an effective web presence, but also in defining our brand strategy for the future,” said Rachel Brooke, Marketing Director of Matzo Ball®.

Contact Peak Seven for your new project. Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach. The boutique agency provides marketing to local, regional, national and international clients. Peak Seven offers unique design and strategic marketing expertise to its clients. Every task is created with originality, determination and positive thinking. For more information on Peak Seven, call 954-574-0810 or visit www.PeakSeven.com.

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