PEAK SEVEN ADVERTISING GIVES BACK WITH ‘BEST OF BOCA’

Written By Darren Seys - August 1, 2007

DEERFIELD BEACH, Fla. – Peak Seven has joined links with Boca Raton Magazine and Boca Center as a proud sponsor of Best of Boca and Beyond 2007, set to take place on Thursday, October 25 from 6:30 – 10:00 p.m.

The annual event, which quickly has earned the reputation as a “don’t miss” evening of great fare and entertainment, is dually noted for its contributions to charities. This year, Best of Boca proceeds will be supporting the Palm Beach Boys and Girls Club and the YMCA.

Peak Seven Advertising and more than 200 South Florida businesses – including 20 restaurants, nine corporate sponsors, vintners, auction donors and more – will come together on this magical night at the Shops of Boca Center in an effort to continue the mission of helping kids, families and communities realize their full potential as productive, responsible and caring citizens.

“I have always been a firm believer in giving back to the community and incorporating my business into outreach programs in an effort to better lives,” said Darren Seys, president of the creative agency in Deerfield Beach. “My wife and I are both very active in the Big Brother Big Sister program for the past four years, and we have watched our “littles” grow into amazing young adults with so much potential. So when Peak Seven was presented with the opportunity to sponsor an event that will give back to the Boys and Girls Club, a similar organization, we jumped right on it.”

This year, Best of Boca 2007 will feature a runway fashion show by Sparkle Communications, Uncle Tai’s traditional dragon show, food prepared by 20 Best of Boca award-winning restaurants, and the unveiling of Boca Raton Magazine’s new look for the November issue. Other sponsors for the event include Premier Beverage, Rapoport’s Restaurant Group, Celebrity Jet Charters, Vista BMW, Spa 11, Chops Lobster Bar and more.

Last year, Best of Boca raised $35,000 and proceeds benefited the Multiple Sclerosis Society. “We anticipate raising more than $50,000 for the Boys and Girls Club of Palm Beach and the YMCA at this year’s event,” proclaimed Diana Riser, associate publisher of Boca Raton Magazine. “The mission of Boca Raton Magazine’s Best of Boca and Beyond event is to celebrate the best of the best in our region, honoring the winners of our annual July/August “Best of Boca” issue.”

This event brings the extraordinary talents of award-winning chefs, entertainers and style makers all under one roof for one evening to salute South Florida’s unparalleled quality of life—and raise money for a few local charities that make the good life in Boca better.

Peak Seven will be hosting the only VIP Champagne reception from 5:45 – 6:30 p.m. on the evening of the event held in a private tent, the Glow Lounge. Specially invited guests will enjoy the sounds of a DJ, served appetizers from Opus 5, Max’s Grill and Henry’s restaurants, and treated to a live performance given by emerging opera singer Nathan Pacheco, who will be accompanying Yanni on his world tour.

Best of Boca and Beyond tickets are $60 per person and are being sold at the Palm Beach Boys and Girls Club, YMCA or directly through Boca Raton Magazine at www.bocamag.com. The benefit is located at The Shops at Boca Center on Military Trail, one mile north of Palmetto Park Road. For more information, call 561-361-9804.

If you are considering an agency for your next campaign, then consider an agency like Peak Seven that brings experience, creativity and compassion to every task.

Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach. The boutique agency provides marketing to local, regional, national and international clients, specializing in business-to-business and consumer marketing. For more information on Peak Seven, call 954-574-0810 or visit www.PeakSeven.com.

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