Written By Darren Seys - December 31, 2007

DEERFIELD BEACH, Fla. – Peak Seven Advertising, a boutique agency in Deerfield Beach, has been hired to brand JRS Superstar, a local company dedicated to developing new-age professional styling tools and hair care products that are environmentally friendly.
Peak Seven was acquired to globally brand and design a new series of packaging for JRS’s latest hair straightening irons, from The Starlet to The Supernova to The Original Superstar. Since then, JRS Superstar, founded by hair artisans Janine and Adam Shuman, has relied on Peak Seven to brand its entire product line and target consumers. Janine and Adam Shuman have worked together contributing to the success of their award-winning services and consumer products. They believe in hair care education, and continue to motivate and inspire industry professionals globally. Their innovative products, unique style and high energy have resulted in countless appearances on local and national television shows and full coverage in publications. From simple to trendy to over-the-top runway hairstyles, Janine and Adam have accomplished it all. Adam Shuman has a career that spans more than 30 years, consistently working to create trends in the beauty and fashion industries.
“We knew that the product packaging and their other hair styling tools and products would prove to be a big part of the overall marketing strategy for JRS,” said Darren Seys, Creative Director/President of Peak Seven.
“Our focus was to generate a family of package designs that exuded sophistication while being universal enough to be applied to the multiple product lines being advertised.” The agency is contracted for product and corporate identification design, print, web development, and media buying.
As a new client, the duo expresses great confidence in the agency. “Peak Seven has the creative talent and marketing experience to help bring our company to the next level,” said Janine Shuman. “Their young and energetic staff is imperative in communicating our message to the beauty industry.”
JRS Superstar prides itself on developing the best professional tools guaranteed to give you better results in less time; made with the highest quality materials. From cutting edge shears to frizz-control blowers to styling irons, JRS Superstar develops these products with industry professionals, and now, consumers, in mind. The pair is extremely dedicated to developing technologically advanced professional tools that are safe for the planet. Janine and Adam’s collaboration has also resulted in an organic line of R. OWN hair care products, without water, sodium or sulfates, designed to restore, revitalize and replenish the hair and scalp for lasting results. For information on JRS Superstar and its products, visit, a site created by Peak Seven.
Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach. The boutique agency provides marketing to local, regional, national and international clients. Peak Seven offers unique design and strategic marketing expertise to its clients. Every task is created with originality, determination and positive thinking. For more information on Peak Seven, call 954-574-0810 or visit

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We're excited to announce that Peak Seven has expanded to Denver, Colorado with the acquisition of Bigfoot Web!

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