Peak Seven Update – Good things happening in a changing economy.
Written By Darren Seys - March 23, 2009
Peak Seven Among Those Invited to SSE Media Event 03.05.2009
Peak Seven team members were among 300 local, regional and national company executives, agency representatives and media invited to witness the launch of the SSE Media Network program presented by Sunrise Sports & Entertainment (the industry’s first fully integrated sports and entertainment programming medium) at a special event inside the BankAtlantic Center Chairman’s Club. Continually exploring new advertising mediums for its clients, Peak believes the SSE has created a truly unique consumer portal, allowing outside brands to build on the popularity of the SSE’s national client base and reach a wider demographic.
Peak Seven Reaches Social Marketing Milestone For Palm Beach International Raceway 03.01.2009
As a result of the continued strengthening of Peak Seven’s social media and interactive programs, it was able to generate a milestone for one of it’s clients this week. Working on a fully interactive program for Palm Beach International Raceway utilizing social media tools such as Myspace, Youtube and Twitter, Peak was able to help PBIR generate over 10,000 video views on its Youtube page in less than 3 months. As social media becomes more prevalent, Peak continues to build strong individual programs for its clients geared toward supporting all mainstream advertising efforts, ultimately delivering one impactful brand presence.
Peak Seven Ranks as One of The Top Web Developers and Advertising Agencies 2.25.2009
Websites are created for different purposes, and a web-development firm should be able to define that purpose, which in turn, clarifies a company’s target audience, necessary content, objectives and budget. Every year, South Florida Business Journal receives nominations for the top website design and development companies, as well as advertising agencies, and Peak Seven is pleased to be a part of the Top 25 for 2008. Since 1999, Darren Seys, president of the full-service creative agency, has worked hard to build a reputation based on outstanding customer service and top-notch design. The agency offers design, flash, search engine marketing (SEO, SEM, PPC), e-commerce, multimedia presentations, social networking, mobile and viral marketing services.
Total eMedical Retains Peak Seven for Extensive Interactive Website and More 02.15.2009
Peak Seven continues to build a growing and diverse interactive roster, with the most recent addition being an online medical supplier, Total eMedical. Peak was tapped to create a full-service interactive program that includes Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Pay-Per-Click (PPC) management and consulting along with a new brand and website design. Peak Seven did extensive research on all online medical suppliers prior to presenting the concepts to the client to get an in-depth knowledge of the industry, products and potential end-users. The new site will launch in May, but initial results are showing that in just two weeks Peak Seven has raised Total eMedical’s Pay-Per-Click conversions 300% through optimizing their Google PPC campaigns while not increasing the budget.
Peak Seven Continues Strong 2009 Awards Campaign With 9 Addys 02.23.2009
Hard work pays off. However, creativity combined with talent and a craving for success generates a new-age industry giant. South Florida’s Peak Seven Advertising has started a trend of its own after taking home nine prestigious Addy Awards from the Ad Federation of Fort Lauderdale. Bringing home six golds and three silvers, Peak tied for second place for most awards of the night. Out of the 10 entries submitted, Peak Seven placed in nine, a true indication that their work is inspiring and original; a perfect potion to keep clients coming back for more. All gold awards are automatically entered into the national competition held later this year. The ADDY® Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising worldwide.
Peak Seven Continues Work for The Trendy Mall Promenade at Coconut Creek 02.23.2009
Experience, research and effort paid off for Peak Seven Advertising, who were granted the opportunity to be the agency of record for Coconut Creek’s trendy mall, The Promenade at Coconut Creek in early October 2008. After a successful re-branding and launching program in the Fall/Winter 0f ’08, The Promenade has retained the full-service agency to brand and market the retail/office/residential plaza, located at Lyons and Wiles Roads in Coconut Creek for the remainder of 2009. Peak’s new account brings an estimated $1.5 million in annual billings. Peak Seven is also actively working on individual campaigns for several of the retailers in the mall.
Peak Seven Comes Away with 6 ‘Davids’ at The Davey Awards 10.01.2008
Trendy and inventive Peak Seven Advertising is celebrating six silver “Creative Davids,” a prestigious award honoring small firms for their creativity and achievement in the advertising industry. The annual International Davey Awards is the largest competition for smaller firms, where it is all about intelligence, out-of-the-box thinking, and exceptional execution, rather than huge budgets.
Peak Seven named “Agency” of Palm Beach International Raceway & Palm Beach Driving Club 09.10.2008
After revving up its creative engines, Peak Seven Advertising has been awarded the contract to brand and develop a full marketing and advertising campaign for Palm Beach International Raceway (formerly Moroso Motorsports Park) and the new Palm Beach Driving Club, an account valued at approximately $3.5 million per year. Peak Seven impressed executives with its innovative ideas for positioning and marketing the new Palm Beach International Raceway and Club. Until recently, Zimmerman Advertising held the account, however Peak Seven won it over, competing against several other leading agencies. This account utilizes all of the expertise of the agency’s talented staff. From research and strategizing to extensive national and international media buying and, the back bone of the agency, its creative concepts and interactive capabilities. The campaign has multiple consumer touch points ranging from broadcast, outdoor and print to an extensive online presence.
Peak Seven Joins Green Coalition 07.27.2008
With so much of the world today focused on becoming eco-friendly, Darren Seys, President of Peak Seven Advertising and his team wanted to do their part as well. Recently, the South Florida based full-service design and advertising agency joined the United States Green Building Council’s South Florida chapter in an effort to make green building the standard in South Florida. With a portion of the agency’s client base correlated with the building industry, it’s no surprise that Seys feels strongly about contributing to a thriving natural environment. The chapter’s programs and activities are designed to educate, enlighten and empower the region to adopt an approach to building that is both ecologically and economically sustainable.