That’s Smart
One day during lunch, I was at Target shopping in the snack aisle and saw something called Smartfood, but it looked entirely different from the Smartfood we all know, with the white cheese popcorn in the black and yellow bag. Even the logo looked different.
So, why did these catch my eye? الربح الحقيقي
1. My brand recognition was all mixed up. It was intriguing. I knew what Smartfood was and what it was supposed to look like, but this was something different. القمار What was this new product?
2. The packaging, the look. It was clean and simple with alot of white space, yet fun and hip. The logo was made a little more modern with the use of two different fonts and the curves on the f and d and the addition of the leaf next to the d. And the splash of color at the top in a wave pattern with the ampersands repeated lightly in the background gave it just enough pop (no pun intended).
3. They were on sale. Obviously, this is one element of advertising that is a no brainer. New product + Sale = Buy it and Try it.
So, did I buy it? Yes. Did I like it? Yes. They are really good! So, bottom line—both design and advertising principles were at work here and I fell for it hook, line and sinker, but I got a good, tasty new snack in return. And I wasn’t the only one—at least two other peak seven employees couldn’t help themselves either! Darn good advertising.
Oh, and for something fun, check out frito lays healthy snacks website onlyinawomansworld. مراهنات كرة القدم com. It has some cute things for just us girls.
This is my “Be One of the Girls” Avator I created on the site!
Blog Post By:
Stacy Mathrani, Art Director
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Privacy Policy: By filling out and submitting this form, you are giving consent to receive communication from Peak Seven in the form of email, text, phone, and mail. Your data will only be used by Peak Seven. We will take all the steps reasonably necessary to ensure that your data is treated securely and that no transfer of your Personal Data will take place to an organization outside of Peak Seven's companies. We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information. No method of transmission over the Internet or method of electronic storage is one hundred percent secure. We strive to use all commercially acceptable means to protect your Personal Data. You may unsubscribe at any time.