Yahoo!’s 30 Days of Change

Written By Darren Seys - August 9, 2013

It seems there comes a time when change is necessary for some brands. For instance, Smoothie King got a new logo in late July this year, and now tech giant Yahoo! will be doing the same. After a year of numerous changes to the company with new President and CEO Marissa Mayer at the helm, Yahoo! kicks off 30 Days of Change.

During the next month, Yahoo! will be sharing a new logo design. However, each logo will still retain the purple color and signature exclamation point. And at the end, on September 5 12am EST, Yahoo! will debut its new official logo.

But as we all wait for the big unveiling in early September, we will no doubt see a range of typographic enhancements to Yahoo!’s logo during this rebranding experiment, from simple kerning to sans-serif and script fonts.

Here are the new logo designs Yahoo! has debuted thus far:

Day 1 (August 7)

Day 2 (August 8)

Day 3 (August 9)

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