What is Responsive Web Design?

What is Responsive Web Design?

Written By Darren Seys - April 12, 2013

In today’s digital space, it seems that a new web platform is launched just about every month.  Smartphones, tablets and even the old-fashioned desktop or laptop computer are giving users unparalleled access to the web.  While users love being constantly connected to their favorite sites, this brings about large challenges for web designers.

In order to effectively communicate, companies must ensure that their message can be received by their target audience – no matter how they might be accessing their content.  Gone are the days when websites were designed for desktop and laptop use only.  In today’s digital space, this means web designers must ensure a website’s functionality across all platforms (desktop, mobile, iOS, Android, BlackBerry, Windows, etc.).  As you might guess, this can be a logistical nightmare.  In addition, this can be costly in terms of both time and money used to create a different version of a website for each platform.

So what is the answer?  A single platform that automatically recognizes the user’s platform, and adjusts the website format to suit said platform.  It is called Responsive Web Design and it’s the hottest concept in the web design world today. The methodology operates on a combination of custom grids and images coupled with the use of CSS Mobile Queries.  With Responsive Web Design, a site will automatically modify itself to fit on a user’s screen, no matter how the user is accessing the site.

For a further breakdown of Responsive Web Design and some examples of responsive sites with high functionality, see the link:


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