Will WooCommerce Woo You?

Written By Darren Seys - July 18, 2013

Unless you’ve avoided the Internet for the past 10 years, you have probably heard of WordPress, the most popular content management system around. But you may not have heard of WooCommerce.

If you’re currently running an e-commerce site or planning to run one in the near future on WordPress, then you really should consider using WooCommerce. Here’s what you need to know:

Simple

This WordPress e-commerce plug-in is optimized for easy management and editing of all content with the same WordPress tools you’re probably already familiar with. WooCommerce gives you quick access to all orders so you can update them in seconds, and the streamlined inventory management tool gives you complete control over all the details of your products.

Results

WooCommerce’s one-page checkout process has been proven to increase conversions on e-commerce sites. And you’ll be able to track all your site traffic with the built-in reports feature. These reports can be seen in “quick view” if you’re stretched for time, or you can access more in-depth reports to review all the details happening with your site.

Design & Support

In the end, WooCommerce aims to offer a simple and beautiful shopping experience. The personalized account dashboard lets customers view all the details on their recent orders, and the integrated social features encourage sharing. Plus, WooCommerce supports most popular payment gateways, such as PayPal, with many more available via WooCommerce extensions. There are many extensions and themes available to choose from, and the dedicated support forum ensures that all your questions will be addressed.

Out of the thousands of websites currently using some form of e-commerce technology, approximately 3% currently use WooCommerce, and many more continue to join. In the past year, the number of websites using WooCommerce has steadily increased, especially among the top 1 million sites.

We’ve even used WooCommerce for one of our own client’s e-commerce site: Palm Beach Foods. The result was a clean, customizable layout that effectively met all of Palm Beach Foods’ e-commerce needs.

Now the question is: has WooCommerce wooed you as an e-commerce solution? If you wish to learn more about the WordPress e-commerce plug-in, visit the website here.

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