Advertising

Robots in Media

Robots have been a part of human culture for a long time now. In fact, the first time someone said “robot” was in 1921! Robots are still a huge part of our lives today in all media especially in  movies like Star Wars: The Last Jedi and now we even find robots in our homes thanks to smart speakers such as Google Home and assistants like Siri. Today, let’s talk about some bots we can’t see directly, but that probably effect us more than any bots we actually recognize. Let’s discuss a certain kind of internet bot: the algorithm.

A.I. on the Web

Remember during The Social Network (2010) when Mark Zuckerburg got drunk and started writing math problems on his college dorm window? What he was doing in that scene was coming up with the foundation for the algebra he would later use in his algorithm for finding friends on Facebook. اربح An algorithm is “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.” We encounter algorithms everyday  when surfing the web and we may not even realize it. On YouTube, a bot is in-charge of deciding which videos hit the Trending page or even how likely an ad will play on that video. Google’s algorithm decides which ads are displayed on it’s homepage per search. All of these are examples of Artificial Intelligence or A.I., for short.

How Bots are Made

A.I. is what makes the modern internet work and is how we as humans can communicate effortlessly all across the globe in milliseconds. So how do the bots actually even work? Well in the simplest terms it’s a bit of a mystery as each internet company builds their bots from scratch in an effort to do a task and none of the companies are going to give away their secrets anytime soon. What we do know is how a bot is built and what that means for how they operate online.

Bots are created instantly and infinitely, each with slight changes, and are tested to perform a simple task, like recognizing a certain word or an image. All A.I. in a set are given basic instructions in code and guidelines in the form of human knowledge, then they are tested on that information. Those bots that score the highest are copied and altered for the next round of testing and the failure bots are discarded. The process repeats itself until a single bot is chosen that can most accurately and almost perfectly do that task. All the companies who built the bots are left to do is trust the process until a better bot is created. This is the algorithm for making a bot that does what you need it to do.

Stay Tuned for More!

In a future blog we’ll discuss how these algorithms and A. روليت عربي I. robots can aid your business if you wanted to build your own and will take you step-by-step in that process. Stay tuned! In the meantime, check out this informative video by CGP Grey for more on bots and A.I.

Sources:

http://www.cnn.com/2013/12/19/tech/innovation/robots-pop-culture/index.html

http://www.imdb.com/title/tt1285016/

https://www.merriam-webster.com/dictionary/algorithm

Video

Currently, there are five ad formats currently supported on Facebook: Photo, Video, Carousel, Slideshow, and Collection. Today we will determine which Ad Format is the default best of the bunch and what the strengths and weaknesses are of each.

Photo

Facebook loves its photos. Have you noticed how your Timeline has become more picture based over time? Facebook took cues from Instagram (which it owns) and evolved its Timeline to be more eye-catching. روليت Photo ads are fantastic at drawing consumers in with their fantastic visual display. Photo ads are also great at helping you raise awareness and take only a few minutes to set up and run. For the ad professional that wants to grow leads quickly and build off of impressions, the Photo format might work best for you.

Video

If a picture tells a thousand words, then perhaps a video is worth one million. Video ads on Facebook are designed to pull in the audience. People love video on Facebook as it is just second to YouTube for most watched content at over 100 million hours. Video ads help you grow awareness of a product, promote something awesome, and push sales. With Video ads, you can tell a more well-rounded story for your product than in a Photo ad. These are for the marketers with a story to tell and the passion to tell that story in the best way possible.

Carousel

If what you seek is high performance, Carousel ads boast the best stats. With the ability to showcase 10 images or videos at a time, Carousel ads have become a fan favorite and rank highly in conversions. Use carousel ads to tell a story in a shorter format than a single video or display more than a single product at a time. Carousel ads are interactive and scrollable which means they will leave the audience wanting more when that scrolling stops. Carousel ads are great for advertisers who want to really give the audience a great view of what they are selling.

Slideshow

Slideshow ads are quite a lightweight and cost-effective option open to advertisers. Tell a story using images that play one-after-the-other along with motion effects and sound. Video ads can be expensive to produce, slideshows are much less expensive and have a similar effect. They do not buffer like Video ads so they are playable at any connection speed anywhere. For the cost-savvy business-person, we recommend Slideshow ads.

Collection

Collection ads are probably the most interesting of the Facebook ad formats currently available. Collection ads are fantastic because they are undeniably effective, and great at telling a brand’s story. These immersive ads give the user a full-screen interactive experience that doesn’t require leaving Facebook. الرهان في سباق الخيل These ads are best used to drive awareness and bring in new customers that are curious about a product. العاب مقابل المال These are sales generating machines that when made with Canvas, allow the user to be fully enveloped in your ad.

Verdict: Facebook offers a variety of great advertising options and depending on the business you want to promote and your budget constraints, you can offer your audience some fantastic storytelling ads and in the end, that’s what you really want to do. With great storytelling, clicks and purchases will surely follow. 

Helpful Links:

https://www.facebook.com/business/products/ads

Peak Seven representatives worked for more than one year on intensive planning, licensing negotiations and creative development with Disney and Lennar officials on a large-scale collaborative effort to promote Lennar’s move-in ready homes in Southeast Florida. 

Disney’s goal was to raise awareness of its Florida resident annual pass program and the company’s four Orlando-area parks: Magic Kingdom, EPCOT, Disney Hollywood Studios and Animal Kingdom.

The creative meetings took place in the prop rooms at Hollywood Studios.

“It really is an enchanted place where we were able to craft amazing ideas with our Lennar client and Disney partners,” said Peak Seven CEO Darren Seys who brought together the iconic entertainment and homebuilding brands.

Peak Seven created print, radio, television and digital campaigns along with supporting marketing materials featuring new and classic Disney characters and imagery.  The integrated campaign allowed customers to engage with both brands on many different levels. Visitors to Lennar’s Welcome Home Centers received a 12-inch Olaf doll from Disney’s “FROZEN” blockbuster movie just for visiting. Those who bought a Lennar move-in ready home received two annual passes redeemable at any one of Disney’s four Florida parks.

And did the campaign have a fairy-tale ending?

“We couldn’t be happier with the results,” said Heath Rosenbaum, Content Relations Manager for Disney Destinations.  Lennar’s Welcome Home Centers were buzzing with traffic and homebuyers were excited to receive the annual passes at closing. Based in Miami, Lennar is one of the nation’s largest builders of quality homes.

“Working with our client and a company as iconic as Disney has been an incredible and exciting experience,” Seys said.  “It’s like being a kid and going to, well, Disney.”

Wanna see the creative?  Check it out here

In our first installment, you got a peek of sleep’s benefits to boost creativity. Check out how sleep can help you with your next successful campaign and creative!

Log Happy Hours: Sleep makes us happier people

Although not a direct creativity booster, a boost in happiness levels generally makes people more creative in that it motivates creative self-expression. And as it turns out, you needn’t look further from your pillow to find the silver bullet, or happy pill, of happiness. The effect of sleep on happiness is even greater than that of money!

In The Way We’re Working Isn’t Working: The Four Forgotten Needs that Energize Great Performance, President and CEO of The Energy Project, Tony Schwartz, dedicates an entire chapter to the importance of sleep and happiness. One of the studies the book highlights, done at the University of Michigan, found that sleep had a more significant effect on a person’s state of mind than earning more money. Yet another study published in the professional journal Science supported this finding. betfinal عربي The Science study’s authors concluded, “Large increases of real income in the developed world over the past 50 years have yielded no change in reported life satisfaction. [On the other hand,] differences in reported sleep quality are associated with a very large difference in reported enjoyment.”

More than Just a Rat in a Cage: Sleep and memory

Did you know that lab mice dream about mazes? You’re probably wondering where I’m going with this? (Pun intended.) Well, it turns out that only after a good night’s sleep can lab mice actually figure out how to get around obstacles in a maze. It turns out it’s the same with people. I guess the Smashing Pumpkins were right after all…about the “rat in a cage” part. العاب وجوائز مالية حقيقية But save the angst, this is good news – sleep improves memory and learning.

Author Tony Schwartz notes that learning actually takes place during sleep. He notes, “Although the acquisition of knowledge occurs only during waking life, there is evidence that we process, consolidate and stabilize memory during sleep…[During sleep,] we appear to process and consolidate fact-based information, such as a new language or the capital of a state.”

If you don’t think memory is important in creativity, just consider that, as noted by author Vera John-Steiner in her book Notebooks of the Mind Explorations of Thinking, some of history’s best-known creatives such as Mozart, claimed to turn to memory to create their many Magnum opi. Mozart called his muse his “bag of memories” – a collection of experiences from which he gleaned inspiration for his musical pieces. Swedish filmmaker Ingmar Bergman equaled the creative flow state to “plunging into the deepest roots down into the world of childhood memories.”

In fact, John-Steiner emphasizes the importance of sleep in helping creatives craft ideas from seemingly unrelated things, what she calls combinatorial creativity. She writes (quite creatively, by the way):

Among the invisible tools of creative individuals is their ability to hold on to the specific texture of their past. Their skill is akin to that of a rural family who lives through the winter on food stored in their root cellar… The creative use of one’s past, however, requires a memory that is both powerful and selective.

 Don’t be 40% Less Smart: Sleep helps us learn better

In the creative field, we are constantly learning what works, and what doesn’t, and staying abreast of the latest trends in marketing and branding to create more effective campaigns. Whether you’re learning from the past, learning from your mistakes or learning from the pros, if you’d just learn to turn in earlier for some z’s, you’d be a whole lot smarter.

According to the National Institute of Health, sleep is key to boosting our smarts. لعبة سباق الخيل Dr. Matthew Walker, a sleep scientist at the University of California, Berkeley, says, “We’ve learned that sleep before learning not only helps you prepare your brain for initial formation of memories, but that sleep is essential to help save and cement that new information into the architecture of the brain, meaning that you’re less likely to forget it.”

Dr. Walker explains, “While you snooze, your brain cycles through different phases of sleep, including light sleep, deep sleep, and rapid eye movement (REM) sleep, when dreaming often occurs. The cycles repeat about every 90 minutes. The non-REM stages of sleep seem to prime the brain for good learning the next day. If you haven’t slept, your ability to learn new things could drop by up to 40%.”

It may seem counterintuitive in a culture that’s driven by coffee-fueled long hours to suggest logging in some downtime, but as we’ve learned, sleep isn’t downtime. It’s when we get smarter, happier, and more creative. So next time you’re struck by writer’s block, artist block, or whatever you choose to call your creativity drought, spend some time under the sheets. Your clients will thank you for it!

Our society’s inability to unplug from technology and demand for instant gratification mean the attention and time we can dedicate to even the simplest tasks are decreasing. Even reading factual articles on the Internet is too time-consuming for us! Content shock, as we touched on earlier, is a phenomenon where readers skip reading articles in full because they are bored, busy, or disinterested. So how do we present information to readers that interests and helps them learn? Enter infographics: content that combines text and graphics into one. Could infographics solve the problem of content shock, or is it just a temporary fix to our society’s short attention span?

Visualize

Content marketers and companies alike create infographics to convey boring material in a quick, creative and meaningful manner. According to Social Media Consultant Mark Smiciklas, infographics are “a visualization of data or ideas that tries to convey complex information to an audience in a manner that can be quickly consumed and easily understood.” Remember the five senses: feel, smell, see, hear and taste. All 5 senses transmit information to the brain, but 90% of that information is visual! In an average day, a person is exposed to 174 newspapers full of information, with only 1% of that information getting through to the brain. Why is this, you ask? The brain processes images simultaneously and text sequentially, meaning that visual stimuli makes it to the brain much more quickly than textual stimuli. To be specific, the brain processes visual stimuli 60,000 times faster than text. Additionally, Google search volumes for “infographics” have increased by well over 800%. I prefer to think of infographics as children’s books for adults: mostly picture accompanied by minimal text. We teach and treat children as visual learners, so why can we not do the same for adults?

Inspire

Great infographics inspire emotions – be it happiness, sadness, wonder, or surprise. Great infographics use challenging content, tell a story, take your readers on a journey, or provide readers with a fresh point of view. As a marketing tool, infographics are viral magnets. They are easy to share due to their attractiveness and versatility across social media platforms including Facebook, Twitter, and Pinterest. Because of their viral magnetism, infographics are helpful to your webpage’s SEO and can ultimately help rank your website higher on Google’s algorithm. You can also easily increase brand awareness by simply placing your logo on the infographic. Placing your logo on the infographic allows you to position your brand as an expert of the topic you are explaining.  If you are not creating your own infographic but simply sharing another’s, you can use the infographic to add value to your content. Just be sure to give credit where credit’s due, which may include the author’s name, website, and a link back to the website or place of origin.

Learn

Research done by Barbara Miller and Brooke Barnett of the Newspaper Research Journal showed that combining both text and graphics is the best method learning information. Their summary stated:

“On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts, but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts. … combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.”

Think of your favorite children’s book growing up; it probably had tons of pictures and illustrations. Children books feature a combination of text with illustrations because the combination of the two media helps children understand and mentally visualize the story they’re being told. Children have more active and wild imaginations than adults, yet as we age, we find ourselves referencing and learning from text-dense material rather than a combination of pictures and illustrations. In the case of adults, you would think that with a less wild imagination, you would need more imagery to explain concepts. Infographics prove that the adult brain still prefers to learn with a combination of imagery and text than with text-dense information alone.

Research

Beyond having great content and imagery, you must always do your research before creating an infographic. Assuming you want to appear as an expert in your field, it is essential to provide your readers and customers with accurate and up-to-date information. Use multiple sources, but not too many, to gather your data: too much information can fatigue or disinterest your reader. Additionally, use multiple sources to check the accuracy of your information. Include plenty of statistics in your infographic; pie charts, bar graphs, line graphs, and percentages accompanied with images help clearly illustrate statistics and other complicated pieces of information.

Create

Not every company or business has a graphic design department that can readily turn out great infographics. As a content curator, your biggest challenge is not finding content, but rather finding a way to present it to your audience that is both exciting and informative. Fortunately, Peak Seven’s team of dedicated designers can make your infographic dreams become reality. Infographics allow endless possibilities for presenting dense information to readers in ways that are interesting, meaningful, and easy to understand; Peak Seven helps you master these obstacles while helping you stay true to your brand. As 65% of the population are said to be visual learners, we should be presenting information to readers that interests them and helps them learn, not information that exhausts and bores them. Think you’re ready to get started on your own Infographic? Reach out to Peak Seven today, and check out some of our recent info graphics below for Skypatrol.