Advertising

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steve

July 31, 2009

1 STEP FORWARD, 4 STEPS BACK. TECHNOLOGICALLY SPEAKING.

So imagine, you uncover this new ground-breaking advancement in technology that can deliver killer ideas for your client. Even better, it fits the strategic brief-now you’re all schitzo on idea espresso and the concepts are flying. You’re thinking; “This one’s gonna land me in Cannes.” It blows away HBO’s Voyeur Project and is more advanced than Whopper Sacrifice.

As you begin to dive further in the idea, your imagination takes the reins. You develop, experiment and test. مراهنات كرة القدم All initial reports show you have a hit on your hands. Then after months of hard work you go online to check your neglected twitter page and find a link someone posted about a newer piece of technology- your curiosity forces you to check it out. You realize that it’s even cooler and more effective than what you have been working on. I guess, this is what they call the, “Why didn’t I think of that” moment. You contemplate modifying or completely overhauling your idea, but the budget won’t allow you.

And then this is where you must breathe. The point is, technology is advancing at a far greater rate than even us self-proclaimed “tech geeks” can keep up with. And even in an industry that requires us to stay up-to-date on the latest mobile or interactive device and trends, when technology takes 1 step forward we must take a moment to take 4 steps back and evaluate the scope of the project. Are budgets drastically flooding into online mediums? Yes. Do mobile phones outnumber television sets 3 to 1 per household in the United States? Yes. But as advertisers we must be efficient and effective in our ideas. Take Hulu as a prime example, an online company that used traditional advertising mediums to expose itself to the world. Result? It went from 20th ranked online video site to 2nd within 2-3 months. وليام هيل They have exclusive deals with ABC and Fox and now Emmy nominations (they did have a little help with great creative). So let’s not loose focus. Let’s treat technology as another medium at our disposal, and remind ourselves that in the end, great ideas are the most beneficial tool we have to build our clients brands.

Just when you thought you were getting a handle on twitter, social media and mobile marketing, I found 4 technologies that will be out in the next 1-3 years that are sure to really push new boundaries and personal rights limits.

1. Augmented Reality(AR) – Ok, so AR ad campaigns are not “new” but this media channel is being poked and prodded into some pretty amazing things. Check out this AR mobile video game for one. كيف تربح المال من النت

2. Microsoft/X-Box Project Natal – A full body motion gaming system (no controllers). It scans your face, voice and body so you can play and speak to the game. What you do, the games does. You can even scan your own skateboard and have it uploaded into Tony Hawk’s latest game to shred away.

3. Facial Recognition Phone App – Basically this is a program where people can use their phone cameras to scan your face, the program uses facial recognition to pull up everything you have publicly published online (twitter,facebook,etc.) around your scanned photo in a cool AR style. So at the speed it takes to nab your photo, someone can have access to your entire web entity on their phone.

4. Supreme Court, Obvious Fans of DVR – Though not super cool like the others, this advancement holds a key to the future of broadcast. A few weeks ago, the Supreme Court ruled in favor of virtual DVR’s—that means companies like Comcast can house their own internal DVR systems (we wont’ have them cluttering up our entertainment center space anymore). By doing this, satellite and cable companies can house unlimited space and shows. Basically making it where every show on TV will be on DVR. So in the tormented summer months of tv, you click your “on demand” button and watch the entire season of a show you never gave the time of day in the fall and spring.

I could go on, but this should be enough to either scare or excite you. Who knows, maybe I’ll publish more in the near future. Mostly because by the time this is posted something else cool will be out. To join the conversation submit your comment or find me on twitter@joshmunsee.

Rainy Days + Tuesdays

steve

June 23, 2009

I. MY. ME. MINE.

steve

June 23, 2009

I wrote what I am about to say, not you. I thought of it, and you didn’t.

There is no “I” in TEAM, but last time I checked there isn’t a “U” either.

MY BLOG = “I Could Do That!” + “Yeah, But You Didn’t”

Mmm…Hmmmm…

There you are, on top of the world again. Your high horse is higher than Cheech & Chong™, and your afternoon post Taco Bell® lunch visit to the restroom smells better than Bath & Body Works® on a Saturday. You are amazing, you are special, you are wonderful, and whether you admit it or not, you are plagiarizing the life out of everything you see and hear on TV and on the internet.

You know it. I know it.

“I’ve seen the commercial that you are pitching. I’ve read the blog that you are writing. الكرابس I’ve seen the pictures you are taking, and I’ve seen the ad you are laying out. مواقع روليت It’s all been done! Come on, show me somethin’? شرح لعبه البوكر ”

What about You?

“Me? What about me?!?”

“Ohh… well that is a different story all together. You see, I am completely original. I have originality down to a science. I am inspired only by the modestly awesome confines of my very own mind and soul. Psh, I don’t even watch TV! Internet, what’s that? I don’t know what you’re talking about! That is my idea, and I have only my (undeniably phenomenal) self to thank for it’s existence, I rule! ©2009 Me.”

Listen… everyone…

Muse, creative influence, ingenuity, insight…all of us need inspiration from time to time no matter how brilliant we all are (or believe we are.) Tom needed Jerry, Frodo needed Sam Wise, and Jordan needed Pippen (maybe.) We all are indebted to the endlessly available innovation and genius that we nibble on constantly in preparation for our next “big idea.” And YES, while the end result may be “yours” at the end of the day the blueprints were drawn long before your mommy and your daddy… you get the idea…

All I am saying is be creative, be amazing. Just don’t forget that YOU are simply the one driving the car, and not the one that built it.

– Thanks to Stacy for the Frodo and Sam wise bit, and to Full Metal Jacket for my awesome blog banner quote, word.

Blog Post By:

Brian Tipton, Art Director

moc.71732207541kaep@1732207541nairb1732207541

Dose

steve

June 22, 2009

So DOSE is my ode (or shameless crush) to advertising that has caught my eye.

This week, that piece is the latest viral/online video campaign for TAMPAX. It stars a pubescent 16 year-old named Zack Johnson. Zack mysteriously awakens to find the aim on his morning water-pistol is now resembling the buck shot of a sawed-off shotgun. The culprit? Zack’s “twig and berries” have been swapped out for a vagina by the magical vagina fairy-not really but we’re speculating here.

Having lost his man parts, Zack struggles socially and physically in his day to day school life. Winged by his comrade Bryan and crushing on the school hottie, Chelsea, Zack documents his encounters on twitter @zack16 and his website www.zack16.com. Through social marketing and videos, Zack analyzes the pains of having PMS, hovering over a stall to pee, cramping, sudden weight gains and mood swings. A situation, as he states “I know what it feels like to be a girl and it’s rough! تنزيل لعبة روليت I think every dude should have a period just once.” After experiencing what women go through, Zack quickly apologizes for men everywhere (yes this includes excessive pee on the toilet seat). The viral videos total about 12 minutes in all, while being broken up into smaller 3 minute versions for release. لعبة على الانترنت

The cleverness and genius of the campaign comes when you are subtlety given the campaigns promoter and creator Tampax during the last 2 minutes of the 12 minute video run. After realizing he is having a period, Zack strikes a chord with neanderthal ingenuity and creates a “man pad” out of wadded up toilet paper, which of course, doesn’t work. He then sneaks into the girls locker room to grab a tampon from the Tampax labeled vending machine. Upon which, he returns to class right as rain, ready for next month. No Tampax sign off, no jingle, no website push, just that one hidden clue 2 minutes back.

Upon initial reaction, I had a hard time connecting the campaign to women and the targeted demographic. How could this 16-year old kid reach women across the nation and say after one day of experiencing what they have for the majority of their lives, he knows exactly how they feel? But I realized it’s not the age or demographic that is important here, but rather the message. What if every guy, just for one day, did go through a period and pms? Would we react differently to situations just as Zack? العاب لربح المال على النت Will this campaign connect more to men and allow men, in turn, to connect to what the women in their lives are going through? This campaign successfully bridges the “you’ll never understand” gap between men and women and for that, I think it’s genius and women will respond to it favorably.

Work by Leo Burnett/Chi-Town.

zack16.com
twitter.com/zack16

Blog Post By:
Josh Munsee, Creative Director
moc.71732207541kaep@1732207541hsoj1732207541

That’s Smart

steve

June 10, 2009

We’ve all been told that we shouldn’t judge a book by its cover. But, I have to be honest, I just can’t help it sometimes. As a designer, I just really appreciate good design. And when combined with good advertising, there’s just no getting past it.

One day during lunch, I was at Target shopping in the snack aisle and saw something called Smartfood, but it looked entirely different from the Smartfood we all know, with the white cheese popcorn in the black and yellow bag. Even the logo looked different.

So, why did these catch my eye? الربح الحقيقي

1. My brand recognition was all mixed up. It was intriguing. I knew what Smartfood was and what it was supposed to look like, but this was something different. القمار What was this new product?

2. The packaging, the look. It was clean and simple with alot of white space, yet fun and hip. The logo was made a little more modern with the use of two different fonts and the curves on the f and d and the addition of the leaf next to the d. And the splash of color at the top in a wave pattern with the ampersands repeated lightly in the background gave it just enough pop (no pun intended).

3. They were on sale. Obviously, this is one element of advertising that is a no brainer. New product + Sale = Buy it and Try it.

So, did I buy it? Yes. Did I like it? Yes. They are really good! So, bottom line—both design and advertising principles were at work here and I fell for it hook, line and sinker, but I got a good, tasty new snack in return. And I wasn’t the only one—at least two other peak seven employees couldn’t help themselves either! Darn good advertising.

Oh, and for something fun, check out frito lays healthy snacks website onlyinawomansworld. مراهنات كرة القدم com. It has some cute things for just us girls.
This is my “Be One of the Girls” Avator I created on the site!

Blog Post By:
Stacy Mathrani, Art Director
moc.71732207541kaep@1732207541ycats1732207541
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