Advertising

Peak Seven was busy January 22, 23 and 24, 2010 shooting cinema quality footage of Abu Dhabi based YAS Marina Circuit Top Fuel Dragsters. With a racing background and extreme knowledge of the industry Peak Seven was asked to get the first ever video and still photography of YAS’s all new two car team which cost five million dollars. الروليت اون لاين It began as documentation of the behind the scenes of their Top Fuel Dragster Teams and drag racing in general. The scope of the project grew dramatically, essentially becoming a documentary. From detailed educational aspects such as the car, light tree, track conditions, scoring, hauler, engine and operations to amazing interviews with the who’s who of drag racing such as Don Schumacher, Mike Stewart, Lee Beard all with Don Schumacher Racing who built the teams from the ground up in only two months to Rod “Hot Rod” Fuller and Tommy Johnson drivers of the 8,000 horsepowered dragsters.

“This was quite a task as we were shooting and maneuvering around the race teams with a sound guy, videographer and photographer all while the teams were working on the cars and testing – it may have been 15 hour days but it was an adrenaline filled time” said Darren Seys, Director of the shoot with Peak Seven.

The YAS Teams were vigorously testing their new teams to get them up to speed before getting shipped over to Abu Dhabi in February (it will take a month to get both teams to the track). العاب على الهاتف The agency was there to document and get footage in order to put together promotional marketing materials and commercials prior to the inaugural race in Abu Dhabi in March 2010. موقع قمار

So imagine, you uncover this new ground-breaking advancement in technology that can deliver killer ideas for your client. Even better, it fits the strategic brief-now you’re all schitzo on idea espresso and the concepts are flying. You’re thinking; “This one’s gonna land me in Cannes.” It blows away HBO’s Voyeur Project and is more advanced than Whopper Sacrifice.

As you begin to dive further in the idea, your imagination takes the reins. You develop, experiment and test. مراهنات كرة القدم All initial reports show you have a hit on your hands. Then after months of hard work you go online to check your neglected twitter page and find a link someone posted about a newer piece of technology- your curiosity forces you to check it out. You realize that it’s even cooler and more effective than what you have been working on. I guess, this is what they call the, “Why didn’t I think of that” moment. You contemplate modifying or completely overhauling your idea, but the budget won’t allow you.

And then this is where you must breathe. The point is, technology is advancing at a far greater rate than even us self-proclaimed “tech geeks” can keep up with. And even in an industry that requires us to stay up-to-date on the latest mobile or interactive device and trends, when technology takes 1 step forward we must take a moment to take 4 steps back and evaluate the scope of the project. Are budgets drastically flooding into online mediums? Yes. Do mobile phones outnumber television sets 3 to 1 per household in the United States? Yes. But as advertisers we must be efficient and effective in our ideas. Take Hulu as a prime example, an online company that used traditional advertising mediums to expose itself to the world. Result? It went from 20th ranked online video site to 2nd within 2-3 months. وليام هيل They have exclusive deals with ABC and Fox and now Emmy nominations (they did have a little help with great creative). So let’s not loose focus. Let’s treat technology as another medium at our disposal, and remind ourselves that in the end, great ideas are the most beneficial tool we have to build our clients brands.

Just when you thought you were getting a handle on twitter, social media and mobile marketing, I found 4 technologies that will be out in the next 1-3 years that are sure to really push new boundaries and personal rights limits.

1. Augmented Reality(AR) – Ok, so AR ad campaigns are not “new” but this media channel is being poked and prodded into some pretty amazing things. Check out this AR mobile video game for one. كيف تربح المال من النت

2. Microsoft/X-Box Project Natal – A full body motion gaming system (no controllers). It scans your face, voice and body so you can play and speak to the game. What you do, the games does. You can even scan your own skateboard and have it uploaded into Tony Hawk’s latest game to shred away.

3. Facial Recognition Phone App – Basically this is a program where people can use their phone cameras to scan your face, the program uses facial recognition to pull up everything you have publicly published online (twitter,facebook,etc.) around your scanned photo in a cool AR style. So at the speed it takes to nab your photo, someone can have access to your entire web entity on their phone.

4. Supreme Court, Obvious Fans of DVR – Though not super cool like the others, this advancement holds a key to the future of broadcast. A few weeks ago, the Supreme Court ruled in favor of virtual DVR’s—that means companies like Comcast can house their own internal DVR systems (we wont’ have them cluttering up our entertainment center space anymore). By doing this, satellite and cable companies can house unlimited space and shows. Basically making it where every show on TV will be on DVR. So in the tormented summer months of tv, you click your “on demand” button and watch the entire season of a show you never gave the time of day in the fall and spring.

I could go on, but this should be enough to either scare or excite you. Who knows, maybe I’ll publish more in the near future. Mostly because by the time this is posted something else cool will be out. To join the conversation submit your comment or find me on twitter@joshmunsee.

Quoted from: New Math by Craig Damrauer

Mmm…Hmmmm…

There you are, on top of the world again. Your high horse is higher than Cheech & Chong™, and your afternoon post Taco Bell® lunch visit to the restroom smells better than Bath & Body Works® on a Saturday. You are amazing, you are special, you are wonderful, and whether you admit it or not, you are plagiarizing the life out of everything you see and hear on TV and on the internet.

You know it. I know it.

What about You?

Listen… everyone…

Muse, creative influence, ingenuity, insight…all of us need inspiration from time to time no matter how brilliant we all are (or believe we are.) Tom needed Jerry, Frodo needed Sam Wise, and Jordan needed Pippen (maybe.) We all are indebted to the endlessly available innovation and genius that we nibble on constantly in preparation for our next “big idea.” And YES, while the end result may be “yours” at the end of the day the blueprints were drawn long before your mommy and your daddy… you get the idea…

All I am saying is be creative, be amazing. Just don’t forget that YOU are simply the one driving the car, and not the one that built it.

– Thanks to Stacy for the Frodo and Sam wise bit, and to Full Metal Jacket for my awesome blog banner quote, word.

Blog Post By:

Brian Tipton, Art Director