Advertising

Being a real estate developer in South Florida presents a plethora of challenges ranging from standing out from the other close to 3000 real estate developers in Florida to interest rate pressures affecting buyers to ever-evolving consumer preferences.

To navigate these complexities, it can be a game-changer to partner with a real estate developer ad agency.. A specialized agency like this will bring a wealth of expertise, advanced digital tools, and strategic insights that can significantly enhance a developer’s market presence.

At Peak Seven, we offer unparalleled advantages for real estate developers. We have over 30 years of real-world experience developing and coordinating advertising for developers throughout Florida.

Our comprehensive market analysis combined with targeted advertising campaigns, and cutting-edge digital marketing tools (including leveraging AI) ensure your projects stand out.

From brand development and compelling copywriting to print and outdoor advertising to digital marketing including OTT such as streaming ad campaigns on Roku, Hulu, and other networks, we are a full-service advertising agency with proven expertise working with real estate developers.

At our award-winning ad agency in Boca Raton, Florida, we work with you and your staff in full partnership and complete transparency. Our real estate industry-savvy team will collaborate with you throughout the entire process, from land acquisition to community sell-outs, by leveraging our in-depth understanding of real estate development the market segment, and your goals

Our expertise, reflected by our numerous Prism Awards for real estate marketing, fuels compelling digital campaigns across multiple platforms, alongside creative branding that tells your story, all executed seamlessly under one roof.

The Competitive Edge of a Real Estate Developer Ad Agency

Targeted Advertising Campaigns

One of the primary advantages of working with us is the ability to create highly targeted advertising campaigns. These campaigns are designed to reach specific audiences, ensuring that your marketing efforts are efficient and effective. We utilize various platforms and tools to segment audiences based on demographics, interests, and behaviors.

Case Study: Lennar Homes and Disney Promotion

Our collaboration with Lennar Homes and Disney stands as a testament to our ability to deliver unique and impactful marketing campaigns that resonate on a national level. Peak Seven was entrusted with creating a one-of-a-kind promotional campaign that highlighted the synergy between Lennar, one of the nation’s leading homebuilders, and Disney, a global entertainment giant.

Lennar Homes wanted to create a memorable and engaging promotional campaign that would captivate potential homebuyers, particularly families, by offering them something truly special. By partnering together, the campaign offered exclusive benefits, including discounts on park tickets and vacation packages, to families who purchased a Lennar home.

Peak Seven played a pivotal role in conceptualizing, designing, and executing this campaign. We crafted a compelling narrative that seamlessly integrated both brands, leveraging Disney’s powerful family-oriented appeal to enhance Lennar’s market presence. Through strategic use of digital marketing tools, targeted advertising, and engaging content, we successfully amplified the campaign’s reach, resulting in increased brand awareness and a boost in sales for Lennar Homes.

This collaboration not only demonstrated our ability to work with major brands but also showcased our expertise in creating campaigns that are both innovative and effective. The success of the Lennar and Disney synergetic cross-promotion highlights our capability to deliver results that exceed expectations, making our entire team a trusted partner for any real estate developer looking to make a significant impact in the market.

Market Analysis

A thorough understanding of the market is crucial for any successful development project. At Peak Seven, we conduct comprehensive market analysis to provide developers with valuable insights into current trends, consumer behavior, and competitive landscapes. This data-driven approach allows you to make informed decisions and tailor your offerings to meet market demands.

Case Study: CC Homes

Luxury home builder CC Homes partnered with us to leverage our market analysis capabilities. By understanding the target demographic and their preferences, we helped CC Homes craft marketing strategies that resonated with potential buyers. This targeted approach resulted in increased engagement and sales, demonstrating the power of market analysis in real estate marketing.

Advanced Digital Marketing Tools

In today’s quickly evolving digital age, leveraging advanced marketing tools is essential for staying ahead of the competition. We employ a range of digital marketing tools to optimize campaigns, track performance, and engage with audiences. These tools include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and more.

Case Study: Metropica

Metropica, a residential and retail tower located in Sunrise, Florida benefits from our expertise in digital marketing tools. By implementing a comprehensive digital strategy that includes SEO and PPC campaigns, Metropica saw a substantial increase in online visibility and lead generation. This success underscores the importance of utilizing advanced digital marketing tools in real estate development.

Why Choose Peak Seven in Boca Raton?

We are a full-service developer ad agency based in Boca Raton, Florida, offering tailored services to meet the unique needs of real estate developers. Whether you are at the beginning of your brand life cycle or looking to enhance your market presence, we work with you in full partnership and complete transparency. Our industry-savvy team collaborates with you throughout the entire process, ensuring that marketing strategies align with your proforma and goals.

Comprehensive Services

Our full suite of capabilities makes us an all-encompassing resource for any real estate developer. Our services include market analysis, targeted advertising, digital marketing, creative branding, and more. This holistic approach ensures that all aspects of your marketing strategy are executed seamlessly under one roof.

Industry Expertise

What sets us apart is our profound expertise in real estate development across Tier 1, Tier 2, and Tier 3 markets. Our deep understanding of these diverse city classifications allows us to craft highly effective digital campaigns that resonate across various platforms.

This strategic approach ensures that your brand’s story is communicated with impact, tailored to the unique dynamics of each market tier. Our success is reflected in our strongpartnerships with leading developers who trust us to elevate their projects to new heights.

Case Study: Koya Bay

Koya Bay Residences in North Miami partnered with us to leverage our industry expertise. Through a combination of market analysis, targeted advertising, and creative branding, Koya Bay was able to enhance its market presence and attract a significant number of buyers. This collaboration highlights the value of working with an agency that understands the intricacies of real estate development.

Proven Track Record

Our proven track record with developers like CC Homes, Sobelco, Metropica, Koya Bay, Avenir, and Canarias showcases our ability to deliver results. Our tailored marketing strategies have consistently helped developers achieve their goals, making us a trusted partner in the industry.

Case Study: Avenir

The partnership we have with Avenir demonstrates our ability to create impactful marketing campaigns. By leveraging our comprehensive services, Avenir’s master planned community in Palm Beach Gardens was able to increase brand awareness and drive sales. This success story underscores the importance of working with a real estate developer advertising agency that has a proven track record.

Enhancing Your Business with Peak Seven

Full Partnership and Transparency

At Peak Seven, you are more than just business partners; you are collaborators in every sense. This full partnership and complete transparency ensure that you are involved in every step of the marketing process. Our commitment to transparency builds trust and fosters long-term relationships with our clients.

Tailored Strategies

Every client is unique, and our tailored strategies reflect this understanding. Our services are customized to meet the specific needs of each developer, ensuring that marketing efforts are aligned with business objectives. This personalized approach maximizes the effectiveness of marketing campaigns.

Expert Insights

Our industry-savvy team provides expert insights that drive successful marketing strategies.

Case Study: Canarias

Canarias is a private luxury community featuring modern, single-family homes in Downtown Doral.

We helped Canarias achieve success by creating a dynamic and visually engaging marketing campaign that highlighted the elegance and sophistication of their luxury homes. Our team developed a comprehensive branding strategy, including high-impact print and digital collateral, that effectively communicates the upscale lifestyle Canarias offers.

Through a blend of compelling visuals, precise messaging, and targeted outreach, we ensured that Canarias stood out in a competitive market, attracting discerning buyers and reinforcing its position as a premier residential community.

Canarias’ collaboration with us also highlights the importance of our expert insights. By leveraging data and market analysis, we were able to create targeted campaigns that resonated with potential buyers. This success story is yet another example of how expert insights can drive successful marketing strategies.

In Conclusion

In the competitive world of real estate development, partnering with an award winning, full service real estate ad agency that “colors outside the lines” will provide you with a significant advantage.

Peak Seven IS that ad agency.

If you want to work with a partner that understands your language, and will do whatever it takes to achieve your goals, click here or give our team a call at (561) 465-3177.

Peak Seven Advertising recently clinched multiple awards for our branding and marketing work across multiple channels and industries. First up, we earned two gold medals at the 2023 Davey Awards, the largest and most prestigious awards competition exclusively for the “Davids” of creativity (i.e. small agencies making an outsized impact).

The first gold, in the General-Professional Services category, was awarded to our work for Italian Yacht Group. We also took home gold for our Design & Print work on behalf of longtime client Blackfin Boats.

Peak Seven is also proud to announce that we took won four prizes at this year’s W3 Website Awards. As part of the Academy of Interactive and Visual Arts, the W3 Awards put us in direct competition with thousands of nationwide marketing agencies. It is a major achievement to have won four prizes at this highly visible event.

Our team received gold medals for interactive and web design work on behalf of NauticALL and Interiors by Brown, as well as silver awards for the Gold Aviation and Italian Yacht Group websites.

“Design will always be a pillar of Peak Seven,” says CEO Darren Seys. “However, our digital marketing, social media, and video capabilities are just as prolific and a key part of our clients’ agency mix.”

Thank you to all of our talented team members and trusting clients. You made this possible!

• Gold in the Brochure category for our Pine Rockland Estates brochure, created for leading developer CC Homes.
• Silver in the Package Design category for our work on Independent State Spirits, part of the Southwest Spirits brand portfolio.
• Bronze in the Brochure category for the piece we created to commemorate the 50th anniversary of Blackfin Boats.

The key to successful digital marketing starts with an understanding of some basic principles of advertising. Here’s everything you need to know about online marketing. (This pair of sentences was written by a human so the artificial intelligence had something to build context off of.)

Read more, and then make some decisions based on what works and what doesn’t. As with any marketing, a good strategy requires a lot of effort, and more than a little luck, and your own work and creativity.

How should you do it?

The first step is not to simply follow the crowd. As a result, we’ve seen a lot of brands go the route of social media influencers. But that means creating fake accounts, and those accounts can be easily found. Instead, it’s time to figure out where the real world influencers are to begin your digital marketing plan.

There are various social media platforms that could give you an advantage. For example, Pinterest lets you discover new brands, and has a network of thousands of users dedicated to Pinterest. Or you could try a new social media marketing platform, such as Zappos, to become more noticed among the millions of Zappos loyal fans. A recent study showed that Zappos’ Facebook fans had more followers than any other brand on the network.

For the most part, the internet is an equal-opportunity space for influencers. If you’re looking for a particular type of fan, make sure to ask in the forums or on Twitter where you can find them.

However, remember to take your online marketing strategy to the next level by starting up a blog. There are a number of free and paid blogging platforms to choose from. Blogging can bring out some serious social media savvy.

Why do you need a web presence?

If you’re looking to launch a great digital marketing campaign that generates business, don’t stop at Facebook and Twitter. You still need to get your brand out there. You better have a Web presence, since most of your visitors will come to your website.

The online world is very crowded with information, and you don’t want to be left behind in the information revolution. You’re already a marketer, so it won’t be very difficult to learn how to put information into action. But there is a lot your audience can do on their own. The Internet is an open, global resource, and a digital marketing campaign should reflect that.

You can’t ignore the fact that there is a huge market gap between consumers and marketers. People are willing to spend money on their online purchases. It’s still a new concept, but many companies are trying to address consumer needs. If your content is compelling to your target audience, you’ll start attracting customers.

Be on the lookout for a follow-up blog all about artificial intelligence and how it’s going to help and hurt advertising really soon! 

If you wanted to try this AI for yourself check it out here: https://storyai.botsociety.io/

    From scrolling down your twitter feed to a stroll through the mall, it’s easy to see that this year’s Pride is in full swing. The month-long LGBT+ celebration is a beautiful conglomeration of activism, history, parties, and even marketing? Brands promoting gay pride publicly was unheard 50 years ago (Which is when the historic Stonewall Riots occurred, leading the way for the modern gay pride movement.) However, now in our more socially-minded society, consumers care a lot more how a large brand impacts the world and it’s culture.  With an increase in brands riding the inclusivity wave, it calls into question, does featuring and celebrating LGBT+ Pride positively or negatively impact consumer demand?

    Inclusivity Marketing is creating content that truly reflects the diverse communities that your company serves.  We have seen this in various movements from the #bodypositivity movement to #aeriereal campaign. Which shows models of all shapes and sizes flourishing in underwear ads. Brands are realizing marketing to every kind of person may be the way to attract new customers. Creating campaigns that showcase real people not just photoshopped models. Which allows more marginalized groups a chance to really connect with that brand, creating brand loyalty. An even simpler reason, is  targeting a wider range of people equates to plainly, more eyes on your products. This more inclusive marketing trend combined with the Pride celebration’s continued growth. Means the month of June is the perfect showcase for large-scale inclusivity marketing. A mix of companies using their platform for good and some wanting to make money off of marginalized groups leaves a mixed-bag of interesting campaigns that are worth analyzing. 

2019 Pride Content Examples

1. Adidas – Released a Pride collection entitled “Pride pack”.  Though not tied to product sales, Adidas will be supporting The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for the youth of the community.

2. Absolut Vodka  – Using a myriad of LGBT+ influencers, Absolut Vodka  is kicking off a campaign with multiple channels, including commercials, branded events during Pride weekend, and in addition to bringing back its iconic rainbow bottle, Absolut has launched a multi-year partnership supporting GLAAD’s work accelerating acceptance for the LGBT community.

3. Victoria Secret- Their brand Pink, tweeted their support for Pride month where they state that they will donate 100K to a LGBTQ+ Organization, the brand is still facing scrutiny over anti-trans comments made earlier this year.
4. Gap –  Launched its “Love all ways” campaign highlighting what family means today and will donate 15% of proceeds to the U.N. Free and Equal Foundation.

5. American Express – Is celebrating Pride with a performance by Singer Lizzo. All proceeds will go to the Stonewall Community Foundation, an organization that bears part of its historic name to honor the 1969 uprising that started in New York and the spirit of freedom, resilience, and resolve that abides today. American Express is also displaying an array of Pride-themed ads over New York with messages of Pride and acceptance. 

These are just some of the examples of what companies do during the month of June. What Makes them successful or scrutinized all depends on context. 

How These Campaigns Were Received

    Campaigns run by Absolut Vodka, Gap, and American Express have three things in common, that made their Pride campaigns successful. First, their brands support the LGBT+ Community throughout the year, not just in June. They do this with continued donations (American Express) and inclusive marketing (Gap and Absolut Vodka). Two, they specifically call out where they are donating their money, instead of just vaguely stating they are supporting the community. This makes the campaign seem more genuine. Lastly the pride/rainbow items they are selling are completely or in-part not for profit. The transparency demonstrated by these brands isn’t just a new fad. 

    Regan Clarke, Brand Director of Absolut Vodka, USA knows exactly where his brand belongs in all of this and is proud of it. Stating “Supporting the LGBTQ community back in 1981 was a risky decision for mainstream brands, when taking a stand for equality meant going against conventional culture.” Absolut’s 30+ year commitment to Pride is a great example of how inclusive marketing, can work and has worked. Demonstrating how powerful, socially aware marketing really can be when trying to further your brands position and satisfy younger consumers. These brands are creating an image for themselves as a positive presence in the world. Brand directors  like Regan Clarke, show how putting time and effort into a pride campaign can really yield positive returns. 

    On the opposite spectrum is Victoria Secret. Earlier this year they had a major scandal involving their CMO Ed Razek. When he claimed transgender people don’t belong in the “coveted” Victoria Secret fashion show, because they don’t represent fantasy. “Dear Victoria’s Secret, you said trans women can’t sell the “fantasy” so here I am as a TRANS WOMAN selling the FANTASY! ماهي لعبة الروليت ” wrote trans makeup mogul, Nikita Dragun on her Twitter account in the weeks following the 2018 fashion show disaster. Fans were quick to bring Dragun’s tweet up again when Victoria’s Secret attempted to voice support for the LGBTQ+ community during pride month (The Tweet above). Showing how consumers are quick to call out inconsistency and injustice within a brand. The brand has not fully recovered from Ed Razek’s comments. كيف تلعب القمار This tweet sent out for Pride makes the company look even more out of touch. Only helping in bringing up past scandals and driving even more consumers away.

    Adidas similarly has a bad reputation when it comes to supporting the LGBT+ community year round. The company is a huge sponsor for the Olympics, which took place in Russia in 2014. قواعد لعب البوكر Russia’s anti-gay policies are well documented and many LGBT+ Individuals from all over the world run the risk of these harsh policies by traveling to and participating in the games. Many consumers called them out, saying the company is not truly LGBT+ supportive when they are helping fund the Olympics in such a dangerous place for the community. Many calling their  “Pride Pack” a cash grab because of LGBT+ consumers’ desire for rainbow everything during Pride. The “Pride Pack” seems disingenuous because the money made from, those shoes specifically, all goes into Adidas’ pocket.

    The donations they are giving to the Trevor foundation are appreciated and valid, but many consumers seem to be unhappy with the broad claims of supporting the Trevor Project because isn’t being transparent about the actual amount or percentage of product sales that they are donating. Vox writer Alex Abad-Santos summarizes what Adidas is doing perfectly stating that “Brands promoting gay pride and the LGBTQ community may not always be consistent in actually supporting the LGBTQ community, but they still capitalize on the help that people want to give that community.” With their continued support of an event that isn’t LGBT+ friendly like the 2020 Olympics consumers are smart enough to realize that this brand doesn’t really have the LGBT+ communities best interest at heart year-round, only when it might seem convenient. 

Is Marketing During Pride Worth The Risk?

    A good Pride campaign can break boundaries, start meaningful conversations and position your brand favorably with a growing audience. On the flip-side, brands whose campaigns seem like lazy cash grabs will dig their company into a very big hole both on social media and with the general public mindset. Consumers are savvier than they have ever been and can tell when a brand is being genuine in their marketing.  Companies like Gap and American Express clearly state where the money raised from their Pride campaigns is going and it is that transparency that draws in the modern consumer. In today’s age consumers vote with their dollars, many choose not to support brands that don’t align with their views. It’s up to brands to decide where they will fall politically and socially because it might affect their bottom line.