Let me start by saying that we LOVE WordPress, we use it for virtually all of our clients. WordPress is the world’s leading CMS software, powering almost 20% of the whole world wide web, and growing. That said, there are a couple misconceptions regarding WordPress’ flexibility and plugins, especially when move up from a simple blog and you start needing more advanced functionality.

At PeakSeven we have a set of rules that have helped us create secure and maintainable websites through the years.

Rule #1: Check your sources

An absolute no no is downloading “pirated” premium plugins or themes. Sucuri did an in-depth investigation about it (worth a read mainly if you are a developer). Try to stick to the official repository at http://wordpress.org/plugins/.

If you are looking at a “Premium”

According to Adweek’s Tim Nudd, asking creative people where they get their ideas from is a bit of a pointless exercise. But when it comes to the creative process, the plot thickens. At an Advertising Week panel, top creative directors shared their personal approaches to the ideation process, and what they came up with might surprise you. Include these 6 strategies in your ideation arsenal when tackling your next project or campaign.

Strategy 1: Think Inside the Box (the Sandbox, that is)

According to Amy Hodgins-Carvajal, creative director at Publicis Kaplan Thaler, the creative process should be a lot like play, and creative directors and advertisers should think more like children.

“Kids aren’t self-editing,” she said at the Adweek panel. “They have a very fresh perspective. They’re proud of their ideas. They want to share them. We come up with our ideas in the same way that children play. It’s a playful environment, and we make it a really fun atmosphere, where people are encouraged to share and aren’t overly criticized.”

The take-away, make your environment more fun. Many creative agencies employ this tactic, which is why bean bangs, pool tables, indoor games and even trampolines have become industry mainstays.

Strategy 2: Use Constraints Creatively

You know that client brief? It’s not just a set of fixed guidelines meant to curb your creative process down to the specificities of the project scope. According to Sam Cannon, executive creative director at Razorfish, it’s actually an underrated idea driver.

“The creative brief, if it’s good, will constrain you and lead to insights about the target audience that go beyond the superficial,” Cannon said.

Cannon also mentioned turning yet another constraint we’re all familiar with, the infamous comfort zone, into idea fuel. “If you tend toward comedy, stop yourself with the next assignment and try to do something a little more serious. If you tend to start with a social idea, or TV, or whatever it is, don’t go there. Take a different turn, and see where it takes you.”

Strategy 3: Get Out of the Office

Although you might think you get your best work done at the office, a change of scenery can be a great tactic to get creative juices going.

“Get away from the computer; get out of the office as a team; socialize together; hash out problems over a beer; be open to being lucky; do things outside of digital (if you work at a digital agency like Huge); go see a film or a play and learn how those people solve problems,” said Conor Brady, Chief Creative Officer at Huge.

Well, it’s time to put some of these ideas to practice. Next time, we’ll find out why you should bring a total stranger into your next brainstorm meeting, and more!

https://open.spotify.com/track/52mYw5pRB3E9QtEdMZQOtl

I stream, You stream, we all stream through various different mediums, that are ever expanding and somehow still produce amazing original content?! The landscape of streaming services is overwhelming with the likes of Youtube Red, Netflix, Hulu, Amazon Video, HBO GO all and new additions like Disney+ and Apple Tv all vying for our time; the competition is real. In our global world nobody wants to miss the “water-cooler” talk on Game of Thrones or Stranger Things so even though there is a standard increase in price across platforms viewership continues to rise.

Earlier this year Netflix debuted its biggest price increase since the creation of the service. Even though this negatively affected Netflix’s stock many say it is necessary due to subscription price being their sole form of revenue. Netflix is different from other streaming services because they are 100% ad free. With 139 million subscribers and counting, this seems like a missing market but netflix still hold strong in there policy. Saying “We, like HBO, are advertising free,” the company said in its letter to investors. “That remains a deep part of our brand proposition; when you read speculation that we are moving into selling advertising, be confident that this is false. We believe we will have a more valuable business in the long term by staying out of competing for ad revenue and instead entirely focusing on competing for viewer satisfaction.”

With a position this strong Netflix users are hopeful that the company will stay true with there promise for no ads. Many viewers use streaming services with ads the biggest being Hulu. However, Hulu has a tiered membership program, with ad free options which equals more money for Hulu. Netflix owns 71% of the global streaming video on demand (SVOD) market, the 2018 Global Television Demand Report found, and grabs 68% of the market in the U.S. With that big of a market many people assume with the competition increasing and popular shows like the office and friends being removed from the platforms in upcoming years. Netflix might have to offer a tiered program whether they like it or not. 

Whether this will cause subscribers to leave the program in droves is still up for debate.The only thing know, in this equation, is the streaming market is only going to increase. Netflix focus on original content and a global audience has kept them in the forefront of what a streaming platform brand should be doing. This will continue to change and keeping an eye on it for the next few years may prove to be quite interesting. 

Peak Seven Advertising is honored to announce it has been recognized among the Top 30 Miami Web Design Companies in 2021 by Design Rush.

DesignRush is a highly respected online platform for finding the best professional companies and agencies categorized according to the area of expertise and location. After a careful analysis, they found Peak Seven Advertising’s web design performance with some of the most prominent brands in the US, has granted Peak Seven a spot among the most reputable agencies in Miami.

Peak Seven is a full-service ad agency with a strong focus on brand development and implementation. Since 1999 our creative teams have evolved to include sophisticated digital expertise and a next-level approach to data. Our team of results-driven marketers and award-winning designers ensures that our advertising instills confidence in our clients. Peak Seven’s presence has grown from South Florida, into the Midwest and the North of the US.

This recognition from Design Rush is one of many that distinguishes Peak Seven from other full-marketing agencies and claims its excellence.

The holiday season is the perfect time for brands to connect with customers through programmatic advertising.

In 2024, emerging trends like AI-driven personalization, interactive ads, and predictive analytics are reshaping how advertisers reach their target demographic. By harnessing these advancements, brands can craft relevant, data-driven campaigns that capture attention and drive engagement.

Our ad agency uses these advancements effectively all year, especially during the holiday shopping rush.

The Value of Programmatic Advertising for Holiday Ad Campaigns

During the holidays, the right advertising approach is essential for standing out in a crowded market. Automated ad platforms streamline buying and allow advertisers to reach their target demographic on display networks, video channels, and social media. Programmatic techniques provide several key benefits during the holiday season:

• Precise Targeting: Ads are targeted to specific segments based on behaviors, demographics, and location, making them highly relevant.
• Cost Efficiency: Brands bid smarter, only paying for impressions that align with their targeting criteria.
• Real-Time Flexibility: Campaigns can be adjusted instantly to keep up with fast-changing shopper trends.

In competitive cities like Miami and Boca Raton, programmatic methods give local brands an advantage, helping them connect with Florida’s holiday shoppers and improve brand engagement.

Current Trends in Programmatic for the 2024 Holiday Season

A few important trends are shaping how advertisers can optimize holiday campaigns in 2024.

1. AI-Enhanced Personalization

AI-powered ad tech allows brands to create more personal experiences by tailoring ads to individual users based on browsing behavior, purchase history, and demographics. This technology can adjust ads to reflect factors like:

• Past Interactions: Ads are customized based on what users have previously viewed or purchased, showing items similar to or related to their interests. For holiday shoppers, this means ads that remind them of products they browsed or suggest complementary gift ideas.
• Context: AI can modify ad content depending on the time of day, day of the week, or even local weather conditions. For instance, a user might see different ads on a weekend versus a weekday or see rain gear ads when a storm is forecasted in their area.
• Consumer Preferences: By analyzing user preferences and previous engagement, AI can display ads with specific product colors, styles, or types that appeal to the shopper’s taste, making each ad feel more relevant and timely.

Personalized ads are especially effective for the holidays when customers are looking for unique gift ideas. AI helps tailor holiday messaging to make each interaction feel relevant and timely.

2. Interactive Ads

Interactive formats, such as playable ads or shoppable videos, engage users by inviting them to explore the product directly. Ads like these are especially engaging, keeping viewers interested longer than static ads might. Interactive formats can include features like holiday-specific filters, “try it out” options, or engaging seasonal visuals.

For example, a shoppable video might show how to use a product and allow users to purchase with one click. Interactive formats are proving particularly effective for younger demographics and mobile users.

3. Predictive Analytics for Strategy Adjustments

Predictive analytics enable brands to adjust strategies based on anticipated shopping trends. By analyzing past performance and real-time data, brands can better understand which products might trend in the upcoming season, allowing them to refine inventory, bids, and ad messaging early.

At Peak Seven, our team uses these analytics to anticipate shifts in shopper demand, adjusting ad campaigns to keep them relevant. Predictive insights help you stay responsive to changes in consumer interests and ensure your campaign reaches the right audience.

Ad Formats That Work Best for Holiday Campaigns

Choosing the right creative ad format can significantly impact how well your holiday campaign resonates with your target demographic.

• Display Ads: These are ideal for creating quick visual impact and work well for promotions. Using festive themes, bold colors, and limited-time offers can make display ads effective attention-grabbers during the holiday rush.
• Video Ads: Video ads are great for storytelling and showcasing products in use, letting consumers imagine the products in their own lives. As Seys points out, “Video allows brands to connect through narrative, which resonates strongly during the holidays.”
• Native Ads: These ads blend into the surrounding content, creating a more seamless user experience. Native ads are ideal for reaching those who are already browsing and may be looking for holiday ideas, as they feel less disruptive than standard ads.

In Boca Raton, brands using a mix of these formats can attract shoppers effectively across various digital touchpoints, connecting with both new and returning customers.

Optimizing Campaigns as Holiday Shopping Evolves

One of the biggest advantages of digital ad buying is real-time adaptability. During the holiday season, shopping behaviors change quickly, and staying responsive to trends is crucial. Here’s how to keep campaigns optimized:

1. Monitor Key Performance Indicators (KPIs): Track essential metrics like click-through rate (CTR), conversions, and return on ad spend (ROAS). Successful ads can have their budgets expanded while low-performing ones can be paused or adjusted.
2. Bid Adjustments: Demand spikes can drive up ad costs, so be prepared to adjust bids as competition increases. Keep an eye on high-performing placements and reduce focus on less impactful ones.
3. Audience Segmentation: Segmenting your audience by factors like demographics and purchase behavior allows for more precise targeting. You can allocate more resources to the segments that show the highest engagement, optimizing budget use and improving overall performance.

In high-demand areas such as Florida, maintaining flexibility and regularly optimizing campaigns based on performance data is essential for maximizing holiday reach and engagement.

Using Data to Refine and Improve

Effective ad campaigns rely on data. As your holiday campaigns progress, use data on engagement, demographics, and conversions to refine and improve your targeting.

• Identify Peak Times: Analyze data to see when users are most active, and adjust scheduling to align with those hours.
• A/B Testing: Test variations in ad copy and imagery to find out what resonates best with shoppers.
• Refine Messaging: As shopping preferences shift throughout the season, adapt ad content to focus on popular products, exclusive offers, or new arrivals.

Data-driven insights help make ad campaigns relevant to your audience. At Peak Seven, our team in Boca Raton uses these techniques to help clients maximize campaign effectiveness and reach their ideal demographic.

How Peak Seven Uses Programmatic to Help Clients Reach Their Audience

Our full-service ad agency specializes in helping brands reach their target audience through expertly tailored programmatic campaigns. Whether you’re a new brand or an established name, our team works alongside you to develop strategies that are both relevant and results-oriented.

Our process starts with understanding your market segment, goals, and brand voice. With this insight, we build a campaign that utilizes digital tools to connect with your audience at the right time and place. We also provide real-time reporting and data-driven adjustments, ensuring your ad spend delivers a meaningful return.

As Darren Seys puts it, “Our goal is to work in full partnership with our clients, ensuring that every ad and every dollar spent aligns with their larger brand goals.”

Practical Tips for Monitoring and Adjusting Your Campaigns

Keeping your campaign aligned with shifting shopper behaviors requires regular attention. Here are a few ways to make sure your holiday ads remain relevant:

• Set Clear Objectives: Define specific goals, like increased website visits, more purchases, or better engagement, to measure campaign success.
• Use Attribution Modeling: Understand which touchpoints lead to conversions and allocate your budget to those that drive the highest return.
• Continuously Refine: Adjust target audience segments based on which groups show the highest engagement.

The Peak Seven team uses these strategies to support our clients, offering guidance on optimizing campaigns for evolving holiday trends. Contact us today to learn more!

Maximize Holiday Reach with Programmatic Advertising

The holiday season presents a unique opportunity to connect with customers in meaningful ways. By leveraging the power of programmatic advertising, your brand can deliver personalized, engaging ads to your target demographic throughout the holiday season. From choosing the right ad formats to optimizing with real-time data, each step of the process is designed to increase relevance and engagement.

Partnering with Peak Seven means having a team that understands the intricacies of programmatic advertising and is committed to delivering results. With our help, you can build a holiday campaign that not only boosts sales but also strengthens your brand’s relationship with customers.

For businesses in Boca Raton and across Florida, Peak Seven is here to make your holiday marketing season a success. If you want to work with a partner who understands your language and will do whatever it takes to achieve your goals, click here or give our team a call at (561) 465-3177.

We’re thrilled to share that Kevin Maher, a key player here at Peak Seven Advertising in Boca Raton, has been featured in the South Florida Business Journal’s latest “People on the Move” segment. This recognition underscores Kevin’s exceptional contributions to the advertising industry and highlights his influential role in our company.

Kevin, who serves as Digital Marketing Manager, has consistently demonstrated remarkable leadership and innovation. His strategic vision and dedication have not only driven Peak Seven Advertising forward but have also set a new standard for excellence in our field. Under Kevin’s guidance, our team has achieved notable milestones, and his forward-thinking approach continues to inspire and impact our work.

The “People on the Move” segment by the South Florida Business Journal is known for spotlighting professionals who are making significant strides in their careers and contributing to the success of their organizations. Kevin’s inclusion in this feature is a testament to his hard work and the value he brings to the business community.

We’re proud to see Kevin’s achievements recognized on this prominent platform and excited about the future as we continue to push the boundaries of advertising excellence. Congratulations to Kevin Maher for this well-deserved acknowledgment!

Stay tuned for more updates and exciting news from Peak Seven Advertising.

— The Peak Seven Advertising Team

Being a real estate developer in South Florida presents a plethora of challenges ranging from standing out from the other close to 3000 real estate developers in Florida to interest rate pressures affecting buyers to ever-evolving consumer preferences.

To navigate these complexities, it can be a game-changer to partner with a real estate developer ad agency.. A specialized agency like this will bring a wealth of expertise, advanced digital tools, and strategic insights that can significantly enhance a developer’s market presence.

At Peak Seven, we offer unparalleled advantages for real estate developers. We have over 30 years of real-world experience developing and coordinating advertising for developers throughout Florida.

Our comprehensive market analysis combined with targeted advertising campaigns, and cutting-edge digital marketing tools (including leveraging AI) ensure your projects stand out.

From brand development and compelling copywriting to print and outdoor advertising to digital marketing including OTT such as streaming ad campaigns on Roku, Hulu, and other networks, we are a full-service advertising agency with proven expertise working with real estate developers.

At our award-winning ad agency in Boca Raton, Florida, we work with you and your staff in full partnership and complete transparency. Our real estate industry-savvy team will collaborate with you throughout the entire process, from land acquisition to community sell-outs, by leveraging our in-depth understanding of real estate development the market segment, and your goals

Our expertise, reflected by our numerous Prism Awards for real estate marketing, fuels compelling digital campaigns across multiple platforms, alongside creative branding that tells your story, all executed seamlessly under one roof.

The Competitive Edge of a Real Estate Developer Ad Agency

Targeted Advertising Campaigns

One of the primary advantages of working with us is the ability to create highly targeted advertising campaigns. These campaigns are designed to reach specific audiences, ensuring that your marketing efforts are efficient and effective. We utilize various platforms and tools to segment audiences based on demographics, interests, and behaviors.

Case Study: Lennar Homes and Disney Promotion

Our collaboration with Lennar Homes and Disney stands as a testament to our ability to deliver unique and impactful marketing campaigns that resonate on a national level. Peak Seven was entrusted with creating a one-of-a-kind promotional campaign that highlighted the synergy between Lennar, one of the nation’s leading homebuilders, and Disney, a global entertainment giant.

Lennar Homes wanted to create a memorable and engaging promotional campaign that would captivate potential homebuyers, particularly families, by offering them something truly special. By partnering together, the campaign offered exclusive benefits, including discounts on park tickets and vacation packages, to families who purchased a Lennar home.

Peak Seven played a pivotal role in conceptualizing, designing, and executing this campaign. We crafted a compelling narrative that seamlessly integrated both brands, leveraging Disney’s powerful family-oriented appeal to enhance Lennar’s market presence. Through strategic use of digital marketing tools, targeted advertising, and engaging content, we successfully amplified the campaign’s reach, resulting in increased brand awareness and a boost in sales for Lennar Homes.

This collaboration not only demonstrated our ability to work with major brands but also showcased our expertise in creating campaigns that are both innovative and effective. The success of the Lennar and Disney synergetic cross-promotion highlights our capability to deliver results that exceed expectations, making our entire team a trusted partner for any real estate developer looking to make a significant impact in the market.

Market Analysis

A thorough understanding of the market is crucial for any successful development project. At Peak Seven, we conduct comprehensive market analysis to provide developers with valuable insights into current trends, consumer behavior, and competitive landscapes. This data-driven approach allows you to make informed decisions and tailor your offerings to meet market demands.

Case Study: CC Homes

Luxury home builder CC Homes partnered with us to leverage our market analysis capabilities. By understanding the target demographic and their preferences, we helped CC Homes craft marketing strategies that resonated with potential buyers. This targeted approach resulted in increased engagement and sales, demonstrating the power of market analysis in real estate marketing.

Advanced Digital Marketing Tools

In today’s quickly evolving digital age, leveraging advanced marketing tools is essential for staying ahead of the competition. We employ a range of digital marketing tools to optimize campaigns, track performance, and engage with audiences. These tools include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and more.

Case Study: Metropica

Metropica, a residential and retail tower located in Sunrise, Florida benefits from our expertise in digital marketing tools. By implementing a comprehensive digital strategy that includes SEO and PPC campaigns, Metropica saw a substantial increase in online visibility and lead generation. This success underscores the importance of utilizing advanced digital marketing tools in real estate development.

Why Choose Peak Seven in Boca Raton?

We are a full-service developer ad agency based in Boca Raton, Florida, offering tailored services to meet the unique needs of real estate developers. Whether you are at the beginning of your brand life cycle or looking to enhance your market presence, we work with you in full partnership and complete transparency. Our industry-savvy team collaborates with you throughout the entire process, ensuring that marketing strategies align with your proforma and goals.

Comprehensive Services

Our full suite of capabilities makes us an all-encompassing resource for any real estate developer. Our services include market analysis, targeted advertising, digital marketing, creative branding, and more. This holistic approach ensures that all aspects of your marketing strategy are executed seamlessly under one roof.

Industry Expertise

What sets us apart is our profound expertise in real estate development across Tier 1, Tier 2, and Tier 3 markets. Our deep understanding of these diverse city classifications allows us to craft highly effective digital campaigns that resonate across various platforms.

This strategic approach ensures that your brand’s story is communicated with impact, tailored to the unique dynamics of each market tier. Our success is reflected in our strongpartnerships with leading developers who trust us to elevate their projects to new heights.

Case Study: Koya Bay

Koya Bay Residences in North Miami partnered with us to leverage our industry expertise. Through a combination of market analysis, targeted advertising, and creative branding, Koya Bay was able to enhance its market presence and attract a significant number of buyers. This collaboration highlights the value of working with an agency that understands the intricacies of real estate development.

Proven Track Record

Our proven track record with developers like CC Homes, Sobelco, Metropica, Koya Bay, Avenir, and Canarias showcases our ability to deliver results. Our tailored marketing strategies have consistently helped developers achieve their goals, making us a trusted partner in the industry.

Case Study: Avenir

The partnership we have with Avenir demonstrates our ability to create impactful marketing campaigns. By leveraging our comprehensive services, Avenir’s master planned community in Palm Beach Gardens was able to increase brand awareness and drive sales. This success story underscores the importance of working with a real estate developer advertising agency that has a proven track record.

Enhancing Your Business with Peak Seven

Full Partnership and Transparency

At Peak Seven, you are more than just business partners; you are collaborators in every sense. This full partnership and complete transparency ensure that you are involved in every step of the marketing process. Our commitment to transparency builds trust and fosters long-term relationships with our clients.

Tailored Strategies

Every client is unique, and our tailored strategies reflect this understanding. Our services are customized to meet the specific needs of each developer, ensuring that marketing efforts are aligned with business objectives. This personalized approach maximizes the effectiveness of marketing campaigns.

Expert Insights

Our industry-savvy team provides expert insights that drive successful marketing strategies.

Case Study: Canarias

Canarias is a private luxury community featuring modern, single-family homes in Downtown Doral.

We helped Canarias achieve success by creating a dynamic and visually engaging marketing campaign that highlighted the elegance and sophistication of their luxury homes. Our team developed a comprehensive branding strategy, including high-impact print and digital collateral, that effectively communicates the upscale lifestyle Canarias offers.

Through a blend of compelling visuals, precise messaging, and targeted outreach, we ensured that Canarias stood out in a competitive market, attracting discerning buyers and reinforcing its position as a premier residential community.

Canarias’ collaboration with us also highlights the importance of our expert insights. By leveraging data and market analysis, we were able to create targeted campaigns that resonated with potential buyers. This success story is yet another example of how expert insights can drive successful marketing strategies.

In Conclusion

In the competitive world of real estate development, partnering with an award winning, full service real estate ad agency that “colors outside the lines” will provide you with a significant advantage.

Peak Seven IS that ad agency.

If you want to work with a partner that understands your language, and will do whatever it takes to achieve your goals, click here or give our team a call at (561) 465-3177.

Peak Seven Advertising recently clinched multiple awards for our branding and marketing work across multiple channels and industries. First up, we earned two gold medals at the 2023 Davey Awards, the largest and most prestigious awards competition exclusively for the “Davids” of creativity (i.e. small agencies making an outsized impact).

The first gold, in the General-Professional Services category, was awarded to our work for Italian Yacht Group. We also took home gold for our Design & Print work on behalf of longtime client Blackfin Boats.

Peak Seven is also proud to announce that we took won four prizes at this year’s W3 Website Awards. As part of the Academy of Interactive and Visual Arts, the W3 Awards put us in direct competition with thousands of nationwide marketing agencies. It is a major achievement to have won four prizes at this highly visible event.

Our team received gold medals for interactive and web design work on behalf of NauticALL and Interiors by Brown, as well as silver awards for the Gold Aviation and Italian Yacht Group websites.

“Design will always be a pillar of Peak Seven,” says CEO Darren Seys. “However, our digital marketing, social media, and video capabilities are just as prolific and a key part of our clients’ agency mix.”

Thank you to all of our talented team members and trusting clients. You made this possible!

• Gold in the Brochure category for our Pine Rockland Estates brochure, created for leading developer CC Homes.
• Silver in the Package Design category for our work on Independent State Spirits, part of the Southwest Spirits brand portfolio.
• Bronze in the Brochure category for the piece we created to commemorate the 50th anniversary of Blackfin Boats.

Peak Seven Advertising secured nine 2023 Prism Awards from the Gold Coast Builders Association, demonstrating their excellence as a real estate ad agency. Every submission they made received an award, a stunning achievement.

The awards included six prestigious Platinum Awards for outstanding design and marketing projects such as the Breakwater Villas logo, Pine Rockland Estates brochure, video productions for Arden Farm and Clubhouse, and the new Avenir website. This recognition highlights Peak Seven’s impactful work in the real estate marketing sector.

The awards included two Gold Awards for the Koya Bay website, and the Ocean 580 logo as well as a Silver Award for the 3000 Waterside logo.

As a leading real estate ad agency, Peak Seven specializes in comprehensive marketing strategies that cater to real estate agents, developers, and home builders. Their expertise spans over 30 years, covering everything from land acquisition to community sell-outs. Peak Seven’s in-house team is known for developing successful marketing processes, establishing strong brand identities, and executing detailed marketing strategies. This holistic approach ensures that marketing efforts align with the lifecycle and milestones of each community they serve.

Peak Seven’s experience includes creating multilingual campaigns, email marketing, and organizing realtor events, which are crucial for new community sales. Their proven track record in selling homes underscores their capability and dedication to driving successful outcomes for their clients.Peak Seven seeks clients eager to make a significant impact through bold and innovative creativity. If you need an agency partner dedicated to doing whatever it takes to achieve your goals, click here or give their team a call at (561) 465-3177.

Peak Seven Advertising took home multiple honors at the 2022 Neptune Awards for excellence in marine marketing. Hosted by Marine Marketers of America, the Neptune Awards are among the highest honors that a creative agency can receive for work in the boating industry. The awards are held at the Miami International Boat Show.

This was our first time entering the Neptune Awards so we are excited to be recognized amongst our peers! We have been designing and marketing in the Yachting/Boating industry for well over a decade. We are looking forward to launching more brands and seeing our friends on the docks around the world” said CEO Darren Seys.

The first award was for the North Report. This is a quarterly lifestyle magazine that Peak Seven defines topics, writes, designs and publishes for 26 North–one of the world’s top yacht brokerages. With features on travel, destinations, luxury living and of course the world’s finest yachts, North Report offers engaging content enjoyed by thousands of yacht owners and enthusiasts. The agency’s other work for 26 North also earned an Honorable Mention for one of their Integrated Marketing Campaign.

Peak Seven’s second award was for the Blackfin Boats’ 50th Anniversary Collectors Edition Book. The judges called the campaign “a labor of love” that reflects five decades of brand heritage, and a great example of how to leverage new platforms to enhance the brochure experience. This is a keepsake-quality marketing loved by everyone, from customers to competitors – and especially by the team at Blackfin.

At the end of 2022, Meta released some exciting new global user data: The number of people using Facebook daily had topped 2 billion, on average. That’s one-quarter of the entire global population.

Meta also said the number of active users across its apps, which include Instagram and Whatsapp, was up 5 percent year-over-year, and that Facebook was seeing high adoption rates for Reels – the platform’s answer to short-form video app TikTok.

What does this mean for marketers? Despite its status as a social network “elder,” Facebook is still a massive draw and a smart place to invest Facebook’s advertising dollars.

One in four humans logs into the site daily. Combined with Facebook’s ever-improving targeting algorithms, this presents an incredible opportunity for businesses large and small to reach the right people with relevant messaging. Ad options now include a range of media types and delivery options, with powerful optimization tools to help refine campaigns in ways that increase their effectiveness.

Whether you already have Facebook’s advertising and want to explore ways to better leverage the platform or you simply want to understand what’s possible, Peak Seven is home to Facebook advertising experts.

Our Facebook strategies are designed to maximize your marketing dollars by delivering brand messages to the right people at the right moment. Curious? Talk to us today.

In 1999, Peak Seven Advertising took home our first PRISM Award from the Gold Coast Builders Association.

Twenty-three years later, we’re proud to still be earning recognition from the leaders of an industry we know and love. Branding and marketing for real estate is one of the things we do best, and the proof is in the accolades.

This year, Peak Seven’s work was honored with six different awards:
Grand Award – Best 30-60 sec. Video
Platinum Award – Best Brochure – Client: Koya Bay
Platinum Award – Best 30-60 sec. Video – Client: WillStrong Development
Platinum Award – Best Website – Client: Koya Bay
Gold Award – Best Website – Client: Avenir
Silver Award – Best Video Over 60 sec. – Client: Canarias at Downtown Doral

Advertising and marketing have changed since we first took home a PRISM Award, moving drastically from traditional to digital media, and we’re excited to still be not just in demand, but dominant.

Peak Seven is dedicated to supporting the homebuilding industry and everyone involved, and we pride ourselves on having earned such a great reputation. Our in-house marketers, developers and creatives are deeply committed to the real estate world, and as a performance-based agency, we don’t win unless our clients win.

In today’s competitive landscape, a strong digital presence is more than just a necessity; it’s a defining factor in a brand’s success. Marketing agencies now harness data-driven insights and targeted strategies to elevate their clients’ visibility and drive impactful results. With tools like SERPninja assisting with link building, agencies can focus on securing high-quality backlinks that boost search rankings and enhance brand authority online. This focused approach ensures that every piece of content contributes to broader marketing objectives, helping clients build credibility in their industry.

And finally, thank you to the PRISM Awards committee and the Gold Coast Builders Association for so many years of industry advocacy. Your support, events and connections are invaluable, and we’re so proud to be part of creating new homes, new communities and new value along Florida’s beautiful Gold Coast.

Bigfoot Web, a Peak Seven company, was recently named “Best Cost-Efficient Web Design Company” in the 2022 Research & Development Awards from Acquisition International.

As a company that takes great pride in our work, Bigfoot Web is always happy to earn recognition from industry peers. We’ve become the leading cost-efficient web design firm thanks to our talented in-house team of designers, developers, and marketers who help deliver high-quality websites at an exceptional value.

The Bigfoot difference is that we create client websites that act as a marketing hub for success and not simply an online brochure. We appreciate the investment every client makes and our team digs deep to find the best possible solutions. Our “one price until completed” guarantee, along with flexible financing options, helped make Bigfoot Web the leading web development company in Denver, Colorado.

Acquisition International (AI) is a monthly digital business magazine committed to bringing its readers up-to-the-minute news, comment and analysis. As the voice of modern business, AI is dedicated to keeping corporate readers ahead of the curve.

Thank you to everyone that voted Bigfoot Web for this prestigious award and remember to reach out to us when you’re ready to explore new website options.

Premier marketing agency Bigfoot Web, a Peak Seven Company, has announced a new corporate marketing partnership with TEDxMileHigh (www.tedxmilehigh.com), which produces live talks that are shared with the local community and beyond with over 140 million views online. The next event called FutureScape will be on November 12, 2022 in Denver, CO.

TEDxMileHigh, founded in 2011, now offers three events annually making it the largest TEDx in the United States.  Their partnership with BigfootWeb grew out of a need for additional branding and marketing initiatives to increase attendance at their highly rated TEDx events, according to BigfootWeb CEO Darren Seys.

TEDx showcases Coloradans who are innovative thinkers, doers, activists, and enthusiasts by allowing them to give the ‘talk of their life.

“We are excited at the opportunity to partner with TEDxMileHigh and expose this great organization to more people. The learning and engagement that TEDxMileHigh offers fit perfectly with the core values of Bigfoot Web,” Seys said.

The new corporate partnership allows marketing agency Bigfoot Web to expand its Colorado staff while ensuring TEDxMileHigh expands its reach in Denver.

Today we’d like to introduce you to Darren Seys.

Hi Darren, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I moved from the family farm in Illinois to Daytona Beach, Florida where I met the Art Director for Nascar on the beach. The next thing I knew I was a full-time illustrator for Nascar at eighteen years old. From there I grew my creative and advertising capabilities. I then moved to Boca Raton, Florida where I started my first ad agency at twenty-four years old only to sell it in four years. In 1999 I created Peak Seven, a full-service ad agency named after the mountain Peak Seven in Breckenridge, Colorado. Though I was based in Florida I have always had a love and passion for the mountains during winter or summer. Peak Seven has been very successful over the past twenty-three years but I always wanted to have a footprint in Denver. I belong to a global group called Entrepreneurs Organization (EO) and in 2021 took a trip to Denver to meet other EO members in an attempt to buy another ad agency. In the end, I was successful in acquiring Bigfoot Web in 2022. I am super excited to have another reason to keep coming to Colorado.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
If you look at the path as an overall chart it looks like the stock market over the past 30 years with great highs and deep lows. My first setback was the Dot Com crash, then 9/11, then the 2008 real estate and financial market crashes.

My strategy has always been to live below my means to ensure I can weather the storm of the lows. 2008 was a true test losing 50% of our clients. I was able to pivot the business to a digital/tech-driven model which was the best thing I had ever done.

Alright, so let’s switch gears a bit and talk business. What should we know?
Bigfoot Web is a full-service agency with a focus on websites and integrations as well as digital marketing and video. We design and code everything with our in-house teams based in Denver and Miami. We are known for standing by our extremely high quality of work and our overall reputation. Our clients range from local businesses to international ventures, including collaborations with gute online Casinos ohne Sperrdatei. We are known for our all-in retainer model so clients do not have to worry about anything being out of scope. We pride ourselves on transparency and integrity. We are also unique in that we finance websites for clients so they can get the website they need to catapult their company to the next level.

We are different because of our in-house talent which allows us to deliver our creativity, deadlines, and results all while controlling costs to ensure your website and digital marketing don’t have any surprises.

The Bigfoot brand is known as your top brand ambassador, lead sales consultant, an integral source of community engagement, and more.

What sort of changes are you expecting over the next 5-10 years?
Of the services, Bigfoot Web offers digital marketing is going to have the biggest shift going forward. With more and more platforms and other ways to reach customers, it will become even more technical and require more expertise to manage in the future. Video content continues to grow rapidly across the digital space.

Knowing how consumers interact online is evolving daily and will continue to be a focus of the agency.

Contact Info:

• Email: moc.b1734778955ewtoo1734778955fgib@1734778955nerra1734778955d1734778955

• Website: bigfootweb.com

http://voyagedenver.com/interview/inspiring-conversations-with-seys-darren-of-bigfoot-web/

BOCA RATON, FLA. (PRWEB) MARCH 14, 2022

Peak Seven, is excited to announce the acquisition of Bigfoot Web, LLC., an established digital development ad agency based in Denver, CO. Bigfoot Web has a diverse portfolio of both B2C and B2B customers, which will enhance Peak Seven’s existing book of clients.

Bigfoot Web was founded by renowned digital marketer Keith Roberts in Denver. Roberts will stay on as part of the executive team at Bigfoot. Bigfoot Web will also retain its name but add the tagline “A Peak Seven Company” to build upon the Florida firm’s well-established brand.

“This is a strategic acquisition that expands our reach to the western United States and complements our established suite of services,” said Peak Seven CEO Darren Seys. “I am excited to collaborate with Keith to rapidly expand Bigfoot, which developed a great client base and stellar reputation over the years.”

Peak Seven’s acquisition will dramatically expand Bigfoot Web’s suite of services to include the addition of branding, video production, and even stronger digital marketing and development capabilities.

“I could not have found a better company than Peak Seven to ensure we continue to deliver for our clients,” Roberts said of the merger. “Their extensive in-house horsepower gives Bigfoot the back-end it needs to enjoy rapid growth while maintaining our excellence.”

The acquisition will bring economic growth to both Denver and Boca Raton, adding at least 10 new jobs in Denver and an additional four high-paying jobs in Boca Raton. Bigfoot Web’s day-to-day Account Services will be directed by Julia Klein, a Peak Seven executive who now resides in Denver.

Peak Seven plans to introduce to the Denver market its flat rate “all-in” retainer model that has been successful with the firm’s current home building, yachting, fitness, spirits, and aerospace clientele.

The acquisition will merge two talented teams that both serve mid-size to large companies across the U.S. Seys plans to incorporate increased automation to deliver results while maintaining the human element that has helped propel Bigfoot Web and Peak Seven to success through the years.

About Peak Seven
Peak Seven is a full-service digital development ad agency established in 1999 with a strong reputation for branding, technology, video, and digital marketing solutions. Peak Seven is located at 40 SE 5th Street, Suite 401, Boca Raton, Florida 33432.

Power Players, June 2021.

The Boca Raton Observer Magazine created a highly selective guide featuring the crème de la crème of Boca Raton, FL — from attorneys, physicians, interior designers, financial experts, business owners, and nonprofit professionals to anything in between. Among these selected groups was Darren Seys, CEO/Creative Director at Peak Seven Advertising. betway

Branding And Digital Marketing Agency.

Peak Seven is a full-service branding and digital marketing agency, using highly skilled in-house talent and the latest technology to deliver impressive creative and quality lead generation while increasing clients’ bottom line.  With 21+ year of marketing experience, Peak has found a niche specializing in creative online lead generation for builders and developers across a wide range of residential and multi-family communities

Peak Seven also handles digital marketing and branding for luxury worldwide brands including yachts and boating, spirits, and fitness centers.

CLICK HERE TO READ FULL ARTICLE

Ask The Experts, February 2021.

Boca Magazine had the opportunity to speak with an exclusive group of professionals to learn about what inspires them to do what they do so well. Among those experts was Darren Seys, CEO/Creative Director at Peak Seven Advertising in Boca Raton.

The Expert in Digital Marketing.

Peak Seven Advertising goes above and beyond in its delivery by using advanced techniques and next-level marketing practices. Led by Darren Seys since 1999, our team is made up of results-driven marketers and award-winning designers to ensure the highest quality outcome.

We specialize in maximizing our client’s budgets through a unique approach developed by our in-house team of experts. Our ability to layer first-party data over third-party data creates a competitive advantage to our clients over their competition.

CLICK HERE TO READ FULL ARTICLE

Who’s Who In-Home & Design, 2020

If you haven’t had that chance to read through this month’s edition of Lifestyle Magazine by Lifestyle Media Group, we encourage you to check out a great feature of Darren Seys, CEO/Creative Director at Peak Seven Advertising. As a full-marketing advertising agency that specializes in real estate, we are incredibly proud to be highlighted in this exclusive piece.

We have an unmatched set of real estate clientele on both coasts of Florida.  Also, we market more than 50 apartment buildings across the country, giving us the knowledge to help make effective marketing decisions.

In the ever-evolving real estate market, having a robust marketing strategy is essential for both buyers and sellers. Our extensive experience across Florida’s coasts and with numerous apartment buildings nationwide allows us to offer tailored solutions that stand out in a competitive landscape. By leveraging cutting-edge techniques and understanding local market dynamics, we can craft compelling campaigns that resonate with target audiences and drive successful outcomes.

Real estate experts play a pivotal role in guiding clients through complex transactions and investment opportunities. Their expertise extends beyond market analysis to include crucial financial tools that aid decision-making. For example, a mortgage refinance calculator can provide valuable insights into how refinancing options could impact monthly payments and overall loan costs. This tool is essential for clients seeking to optimize their financial strategy and make informed choices that align with their long-term goals.

As the real estate landscape shifts, sellers must adopt a strategic approach to maximize their property’s potential. Engaging with knowledgeable professionals who specialize in navigating the complexities of selling a home is vital. These experts possess the insights necessary to assess the local market and identify optimal pricing strategies, ensuring that sellers receive the best possible offers.

Additionally, when dealing with unique circumstances, such as a water damage house sale, their expertise becomes even more invaluable. They can advise on necessary repairs, guide sellers on how to present their property favorably, and ultimately help secure a sale that reflects the home’s true value.

Finding the right balance between selling an existing home and purchasing a new one requires careful planning and expert guidance. Skilled real estate agents can assist sellers in preparing their old house for the market, highlighting its strengths while addressing any concerns that may arise during showings.

How We Differ From Other Agencies

We go above and beyond in our delivery by using advanced techniques and next-level marketing practices. Our team is made up of results-driven marketers and award-winning designers to ensure the highest quality outcome. لعة الخيل عبر الانترنت

Although we have 20+ years of experience successfully marketing new homes, we pride ourselves on having a diverse client base. From yachting to spirits and aviation, we help clients reach their full marketing potential

With Darren Seys as our leader, Peak Seven has been year after year a constant marketing force within the real estate industry in South Florida.

CLICK HERE TO READ FULL INTERVIEW

View Our Work

The key to successful digital marketing starts with an understanding of some basic principles of advertising. Here’s everything you need to know about online marketing. (This pair of sentences was written by a human so the artificial intelligence had something to build context off of.)

Read more, and then make some decisions based on what works and what doesn’t. As with any marketing, a good strategy requires a lot of effort, and more than a little luck, and your own work and creativity.

How should you do it?

The first step is not to simply follow the crowd. As a result, we’ve seen a lot of brands go the route of social media influencers. But that means creating fake accounts, and those accounts can be easily found. Instead, it’s time to figure out where the real world influencers are to begin your digital marketing plan.

There are various social media platforms that could give you an advantage. For example, Pinterest lets you discover new brands, and has a network of thousands of users dedicated to Pinterest. Or you could try a new social media marketing platform, such as Zappos, to become more noticed among the millions of Zappos loyal fans. A recent study showed that Zappos’ Facebook fans had more followers than any other brand on the network.

For the most part, the internet is an equal-opportunity space for influencers. If you’re looking for a particular type of fan, make sure to ask in the forums or on Twitter where you can find them.

However, remember to take your online marketing strategy to the next level by starting up a blog. There are a number of free and paid blogging platforms to choose from. Blogging can bring out some serious social media savvy.

Why do you need a web presence?

If you’re looking to launch a great digital marketing campaign that generates business, don’t stop at Facebook and Twitter. You still need to get your brand out there. You better have a Web presence, since most of your visitors will come to your website.

The online world is very crowded with information, and you don’t want to be left behind in the information revolution. You’re already a marketer, so it won’t be very difficult to learn how to put information into action. But there is a lot your audience can do on their own. The Internet is an open, global resource, and a digital marketing campaign should reflect that.

You can’t ignore the fact that there is a huge market gap between consumers and marketers. People are willing to spend money on their online purchases. It’s still a new concept, but many companies are trying to address consumer needs. If your content is compelling to your target audience, you’ll start attracting customers.

Be on the lookout for a follow-up blog all about artificial intelligence and how it’s going to help and hurt advertising really soon! 

If you wanted to try this AI for yourself check it out here: https://storyai.botsociety.io/

Your friends send them, your favorite brands utilize them, and your mom loves them just a tad too much. So, what are Emojis exactly? Well, they’re just the most expressive keyboard your phone has, and it doesn’t even require letters! The Emoji keyboard has a universal nature that makes it hard to ignore. Today, we are doing just the opposite by celebrating World Emoji Day! Join us in celebrating with these interesting facts!

Today’s Emojis Come From All Over 🌎 

Ever since the popularity of Emojis skyrocketed in the post-MySpace era other companies understood they needed to incorporate this special keyboard into their apps. Apple, Google, Microsoft, and Twitter all have their own different but similar looking Emojis.

The First Emoji Was Created In Japan 🗾

When emoticons like the classic smiley 🙂 or the flirty 😉 entered popular culture the next step were Emojis. Created in August 1999 by Shigetaka Kurita in Japan. The tiny characters that help us express ourselves better online, blasted onto the scene, with a lot of Japanese influence. From the bowing businessmen to some of the original food Emojis, like ramen.

Adding A New Emoji Is Harder Than You Might Think 🕑

Adding a new Emoji to Unicode is a formal process that can take more than 2 years. When the general public desires a new Emoji, it can trend and get national attention, but it still will take a while to reach smartphones. According to Emojipedia, there are ”3,019 Emojis in the Unicode Standard as of March 2019. This includes sequences for gender or skin tone, flags, and the components that are used to create keycap, flag, and other sequences”

The Hot Dog Emoji Was Up For Debate 🌭

The hotdog Emoji was one of the most requested Emojis, even getting a viral petition for the creation of the dog. The problem was the creators where struggling on what toppings to include on the iconic American delight (Mustard ultimately won out). Now its existence makes many people all over the globe very happy. 

The Reach Of Emojis Is Hard To Fathom 👽

With availability on just about every modern smart device, Emojis are accessible to social media users from young to old all across the globe! It is reported that 5 BILLION Emojis are sent on Facebook in a single day! There is no doubt Emojis have revolutionized how we communicate in the digital age. 

⁣⁣

Hollywood Hears It’s Popular–Hollywood Makes It A Movie 🎥

The Emoji Movie premiered last fall to an uproar of mass confusion. This silly children’s movie earned a whopping 7% score on Rotten Tomatoes! While Emojis themselves are a great way to communicate, their movie didn’t quite talk the talk. 

The Same Images On Your Phone Are Hanging In A Museum 🎨

On the flip side, the actual art of Emoji’ has been admired for its impact on society. The Museum of Modern Art houses the ORIGINAL Emoji collection. Talk about fine art!

Emojis Are A Measurable Medium 📈

Twitter has invented their very own Emoji Tracker! The Emoji Tracker has been described as “an experiment in real time visualization”. The software is keeping track of how many and what Emojis are being used on their platform. The 😂 is the most popular!

The History Behind The #Holiday 📅

The first World Emoji Day took place in 2014. The holiday is  celebrated with emoji events and product releases. As well as annually trending on twitter and being discussed on talk shows. 

No one: 

Emojis: 

All Demographics Use Emojis

Even though the majority is younger, everyone can get butterflies from receiving a 💜 Emoji or go beyond the “LOL” with a 😂. Emojis help people connect and show emotions. Some even Calling Emojis the new global language. There is beauty in the fact that no matter what language you speak a 💜 is a 💜

Emoji’s have definitely infiltrated everyone’s lives. The ability to send a heart or a smiley face really helps connect people. The old saying that a picture is worth a thousand words really has proven true with Emojis success. This digital language is worth celebrating every July 17th! How will you spend your World Emoji Day 🤔 ? 

Links For Sources 

• https://www.cnn.com/style/article/emoji-shigetaka-kurita-standards-manual/index.html
• https://emojipedia.org/stats/
• https://www.stuff.co.nz/technology/94792305/how-do-new-emojis-get-created-it-takes-at-least-a-year
• https://blog.emojipedia.org/5-billion-emojis-sent-daily-on-messenger/
• https://www.bbvaopenmind.com/en/technology/digital-world/emoji-the-new-global-language/
• https://www.cultofmac.com/639170/check-out-all-the-new-emoji-coming-to-iphones-this-fall/

    From scrolling down your twitter feed to a stroll through the mall, it’s easy to see that this year’s Pride is in full swing. The month-long LGBT+ celebration is a beautiful conglomeration of activism, history, parties, and even marketing? Brands promoting gay pride publicly was unheard 50 years ago (Which is when the historic Stonewall Riots occurred, leading the way for the modern gay pride movement.) However, now in our more socially-minded society, consumers care a lot more how a large brand impacts the world and it’s culture.  With an increase in brands riding the inclusivity wave, it calls into question, does featuring and celebrating LGBT+ Pride positively or negatively impact consumer demand?

    Inclusivity Marketing is creating content that truly reflects the diverse communities that your company serves.  We have seen this in various movements from the #bodypositivity movement to #aeriereal campaign. Which shows models of all shapes and sizes flourishing in underwear ads. Brands are realizing marketing to every kind of person may be the way to attract new customers. Creating campaigns that showcase real people not just photoshopped models. Which allows more marginalized groups a chance to really connect with that brand, creating brand loyalty. An even simpler reason, is  targeting a wider range of people equates to plainly, more eyes on your products. This more inclusive marketing trend combined with the Pride celebration’s continued growth. Means the month of June is the perfect showcase for large-scale inclusivity marketing. A mix of companies using their platform for good and some wanting to make money off of marginalized groups leaves a mixed-bag of interesting campaigns that are worth analyzing. 

2019 Pride Content Examples

1. Adidas – Released a Pride collection entitled “Pride pack”.  Though not tied to product sales, Adidas will be supporting The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for the youth of the community.

2. Absolut Vodka  – Using a myriad of LGBT+ influencers, Absolut Vodka  is kicking off a campaign with multiple channels, including commercials, branded events during Pride weekend, and in addition to bringing back its iconic rainbow bottle, Absolut has launched a multi-year partnership supporting GLAAD’s work accelerating acceptance for the LGBT community.

3. Victoria Secret- Their brand Pink, tweeted their support for Pride month where they state that they will donate 100K to a LGBTQ+ Organization, the brand is still facing scrutiny over anti-trans comments made earlier this year.
4. Gap –  Launched its “Love all ways” campaign highlighting what family means today and will donate 15% of proceeds to the U.N. Free and Equal Foundation.

5. American Express – Is celebrating Pride with a performance by Singer Lizzo. All proceeds will go to the Stonewall Community Foundation, an organization that bears part of its historic name to honor the 1969 uprising that started in New York and the spirit of freedom, resilience, and resolve that abides today. American Express is also displaying an array of Pride-themed ads over New York with messages of Pride and acceptance. 

These are just some of the examples of what companies do during the month of June. What Makes them successful or scrutinized all depends on context. 

How These Campaigns Were Received

    Campaigns run by Absolut Vodka, Gap, and American Express have three things in common, that made their Pride campaigns successful. First, their brands support the LGBT+ Community throughout the year, not just in June. They do this with continued donations (American Express) and inclusive marketing (Gap and Absolut Vodka). Two, they specifically call out where they are donating their money, instead of just vaguely stating they are supporting the community. This makes the campaign seem more genuine. Lastly the pride/rainbow items they are selling are completely or in-part not for profit. The transparency demonstrated by these brands isn’t just a new fad. 

    Regan Clarke, Brand Director of Absolut Vodka, USA knows exactly where his brand belongs in all of this and is proud of it. Stating “Supporting the LGBTQ community back in 1981 was a risky decision for mainstream brands, when taking a stand for equality meant going against conventional culture.” Absolut’s 30+ year commitment to Pride is a great example of how inclusive marketing, can work and has worked. Demonstrating how powerful, socially aware marketing really can be when trying to further your brands position and satisfy younger consumers. These brands are creating an image for themselves as a positive presence in the world. Brand directors  like Regan Clarke, show how putting time and effort into a pride campaign can really yield positive returns. 

    On the opposite spectrum is Victoria Secret. Earlier this year they had a major scandal involving their CMO Ed Razek. When he claimed transgender people don’t belong in the “coveted” Victoria Secret fashion show, because they don’t represent fantasy. “Dear Victoria’s Secret, you said trans women can’t sell the “fantasy” so here I am as a TRANS WOMAN selling the FANTASY! ماهي لعبة الروليت ” wrote trans makeup mogul, Nikita Dragun on her Twitter account in the weeks following the 2018 fashion show disaster. Fans were quick to bring Dragun’s tweet up again when Victoria’s Secret attempted to voice support for the LGBTQ+ community during pride month (The Tweet above). Showing how consumers are quick to call out inconsistency and injustice within a brand. The brand has not fully recovered from Ed Razek’s comments. كيف تلعب القمار This tweet sent out for Pride makes the company look even more out of touch. Only helping in bringing up past scandals and driving even more consumers away.

    Adidas similarly has a bad reputation when it comes to supporting the LGBT+ community year round. The company is a huge sponsor for the Olympics, which took place in Russia in 2014. قواعد لعب البوكر Russia’s anti-gay policies are well documented and many LGBT+ Individuals from all over the world run the risk of these harsh policies by traveling to and participating in the games. Many consumers called them out, saying the company is not truly LGBT+ supportive when they are helping fund the Olympics in such a dangerous place for the community. Many calling their  “Pride Pack” a cash grab because of LGBT+ consumers’ desire for rainbow everything during Pride. The “Pride Pack” seems disingenuous because the money made from, those shoes specifically, all goes into Adidas’ pocket.

    The donations they are giving to the Trevor foundation are appreciated and valid, but many consumers seem to be unhappy with the broad claims of supporting the Trevor Project because isn’t being transparent about the actual amount or percentage of product sales that they are donating. Vox writer Alex Abad-Santos summarizes what Adidas is doing perfectly stating that “Brands promoting gay pride and the LGBTQ community may not always be consistent in actually supporting the LGBTQ community, but they still capitalize on the help that people want to give that community.” With their continued support of an event that isn’t LGBT+ friendly like the 2020 Olympics consumers are smart enough to realize that this brand doesn’t really have the LGBT+ communities best interest at heart year-round, only when it might seem convenient. 

Is Marketing During Pride Worth The Risk?

    A good Pride campaign can break boundaries, start meaningful conversations and position your brand favorably with a growing audience. On the flip-side, brands whose campaigns seem like lazy cash grabs will dig their company into a very big hole both on social media and with the general public mindset. Consumers are savvier than they have ever been and can tell when a brand is being genuine in their marketing.  Companies like Gap and American Express clearly state where the money raised from their Pride campaigns is going and it is that transparency that draws in the modern consumer. In today’s age consumers vote with their dollars, many choose not to support brands that don’t align with their views. It’s up to brands to decide where they will fall politically and socially because it might affect their bottom line. 

Technology doesn’t surprise us anymore. Instagram updates every day, new emojis are a dime a dozen, and Facebook shows us ads for that pizza we’ve all been craving. All this combined presents a new frontier for commerce. For the first time what we spend money on, how long we stay on a sight, and potentially even our future behavior is all data. ويليام هيل Everyone’s behavior is traceable and predictable. This is a huge benefit for business. In a perfect world, it gets consumers what they want before they even know they want it. العاب على الهاتف المحمول However, our world is not perfect and sometimes the succinctness of these ads gets a big brother vibe from consumers.  

People are inherently private so they don’t like the idea that everything about them is online. It’s this odd love of convenience but fear of a loss of privacy. The biggest example of this paradox coming to a head is the Facebook Cambridge Analytic scandal. People felt a significant loss of privacy by the hands of Facebook. As a company, they are still feeling the effects of this breach in trust today.  With the Facebook scandal, this reality of consumer data got pushed front and center. Facebook is funded through advertisements, so what solution could they come to that wouldn’t stop businesses from advertising and won’t make their users feel unsafe?

They create the “clear history” function

Creating the “option” for Facebook users to delete their history and become a ghost online. This is a solution for the private Facebook user. While being a problem for digital marketers and Zuckerberg knows this; he already warned advertisers this will change their strategies for Facebook ads. Even though this option may impact Facebook’s ad business. Zuckerberg clearly sees this tool as necessary to win back user trust. “After going through our systems, this is an example of the kind of control we think you should have,” he wrote in his announcement post on Clear History. “It’s something privacy advocates have been asking for — and we will work with them to make sure we get it right.”

The stance of Facebook is strong; is privacy going to kill specified ads on Facebook?

The clear history button if used will affect specifications of ads, but a big part of that is if it’s used. There is a reason Facebook is giving this as an option, not a mandate. Also, an upside is its release has been delayed. They have released statement after statement promising this feature will arrive even though it is a couple of months late already. With a release like this, it seems like it is purposefully going under the radar. Facebook knows they have one of the most effective platforms for specified ad targeting due to the information Facebook users tell about themselves. From their relationship status, to what pages they visit. The upside of the clear history function is that it gives users the confidence that they aren’t being watched, so for some, the ad they eventually see could sit better with them. Another big plus for businesses is that it is optional; so most people, who are not privacy advocates who stay up on Facebook news might not know about this new option.

So even though it seems like a death sentence for digital advertising that’s a far cry from the truth. لعبة بوكر تكساس If anything users who find a problem with personalized ads won’t have that problem anymore. Now ads will seem more genuine and trustworthy. So yes data is being erased. But Facebook knows this won’t really matter other than the initial dent in loss of data. Facebook will still be an extremely effective marketing tool for all users.

Links for sources:

•  https://slate.com/technology/2019/02/facebook-clear-history-button-real-wow.html
•  http://fortune.com/2019/05/14/facebook-clear-history-may-hurt-targeting/
• https://www.theverge.com/2019/2/26/18241985/facebook-clear-history-launch-2019-ad-targeting-privacy-tool

Help For Our Heroes

Darren Seys, founder, and CEO of Peak Seven was quoted in the Miami Herald’s article There’s still lots of time to help others for Thanksgiving, this week. As a board member of Entrepreneurs’ Organization South Florida (EO), Darren indicated that troops in their early 20s needed guidance on “starting a business, joining a company or just integrating back into the civilian community,” and that EO was going to give these troops any mentoring they needed to get readjusted to civilian life.

“One of EO’s core values is to ‘Make a Mark’ like serving our community,” Seys said. “It’s extra special to do this for these young South Florida men and women who bravely serve our country in the air and on the ground. بينجو اون لاين ”

Thank you to the Miami Herald for writing such an uplifting and thoughtful article. We hope Darren’s words helped to inspire some more good acts in our community this holiday season. كيف تفوز في روليت You can find their interview with Darren in the second section of the article. رهان الخيل

To read the full Miami Herald article, click here.

To learn more about EO, click here.

The Who’s Who in Real Estate

If you’ve had that chance to read through this month’s edition of Parkland Lifestyle Magazine, you would have come across a great feature spotlighting Darren Seys, the founder and CEO of Peak Seven Advertising. As an agency, we are incredibly grateful and proud to be highlighted in this fantastic piece. arab casino These last two decades, real estate has quickly become the bread and butter of this agency.

We have an unmatched set of national and local real estate clientele. Also, our Florida home builder clients spread all across Florida from The Gulf of Mexico to the Atlantic Ocean.

Who’s Who in Real Estate – Parkland Lifestyle

How We Do It

We go above and beyond in our delivery by using advanced technology and a next-level approach to data. For instance, our team of results-driven marketers and award-winning designers ensure that our advertising instills confidence in our clients. We are proactive brand builders and trend-spotters. لعبة الخيل عبر الانترنت That is to say, we use every tool to achieve the best leads and help grow our clients’ business. كازينو على الانترنت

With Seys at the helm, our team has “marketed billions of dollars in new homes for the who’s who of builders and developers”. His leadership has been a constant force, endeavoring this agency toward greater heights every year.

Parkland Lifestyle – November 2018

Read the Parkland Lifestyle Article Here

View Our Work

Is Video the Answer?

Back in 1980, The Buggles released a little song called Video Killed the Radio Star. It was a pop hit and is remembered for it’s message about how Video was going to take over radio, but moreover, all other forms of media.  In the past year, Facebook has instructed digital marketers to use more and more video on it’s platform because it had adjusted it’s algorithm to favor video posts. The world’s largest social media platform said it would bring more followers and engagement organically than static images or well-written copy would.

What Does the Data Say?

Businesses who valued their social media standing took this advice to heart and started pouring money and hours into video content ranging from 10s clips to live footage of events and Stories. Unfortunately this hasn’t panned out as agencies expected since “engagement has dropped by more than 50% over the last 18 months”. This goes for all post types including video, images and links. Interestingly enough, image posts performed much better overall than video posts in that same 18 months as the chart below shows. Creating video content is an expensive and time draining process. قانون البوكر It turns out that all that work might not be worth it in the end.

So what do most businesses do to curb the engagement drop? Post more content of course! Well, not exactly. “Facebook Business Pages that posted less than once a day had the highest engagement per post…however [they] had the lowest overall levels of engagement.” It turns out that even if you’re posting 5x per day on Facebook, your page still suffered greater than 50% loss in engagement.

What Should your Business Page do?

The answer to this question comes in a few different flavors. One thing you can do to bring back followers is post higher quality content. This might be a win-win for both you and your followers. بينجو اون لاين On one hand your followers get to enjoy nicer looking, better written content. On the other hand, your brand is better represented online and may be looked at more favorably than a competitor with lower quality social posts. العب اون لاين مجانا Anther answer to the organic engagement problem is to focus more on paid engagement by boosting posts. Paying for your social posts on Facebook to reach the right people at the right time can be very helpful is bringing in new followers and driving up viral impressions. Expanding your content offerings beyond Facebook is something to look into as well. There are lots of platforms on the web, each one with a different audience and more opportunities to show off your brand. Maybe it’s time to start thinking about Snapchat, Instagram, Pinterest and even newcomer Tik Tok (Musical.ly) as a space for your brand.

Whatever you decide to do, it’s too early to fully leave Facebook behind as so many people still use it, but it might be a good idea to start thinking about the future of social media as older platforms decline in popularity (see Myspace).

Sources:

https://blog.hubspot.com/marketing/buffer-facebook-page-post-analysis

https://www.theverge.com/2018/8/2/17644260/musically-rebrand-tiktok-bytedance-douyin

For 50 years, Treasure Hunt has been a leader in the fine jewelry market in Pittsburgh, Pennsylvania. Now, they are bringing their half-century old business to South Florida! سباق الخيل We are extremely proud to announce our exciting new partnership with Treasure Hunt Jewelry as they continue to grow with new stores, now open in Pompano Beach, Delray Beach and West Palm Beach.

Going forward, it is our goal as their Agency of Record to establish their brand in all faccets of marketing and advertising from traditional to digital and beyond. العاب تربح منها المال This is our first forray into the world of fine jewelry, but having worked with many luxury brands such as, Lennar and Allied Marine, we are up to the new challenge! bwin sport

You will see our work with Treasure Hunt soon in all advertising forms as we look to transform the way jewelry is marketed here in South Florida!

If you want to learn more about Treasure Hunt Jewelry visit their website: https://www.treasurehuntjewelry.com/

Source: http://southflorida.citybizlist.com/article/487601/peak-seven-advertising-to-introduce-treasure-hunt-jewelry-to-south-florida-consumers

The world of advertising is ever-growing and ever-changing. As it changes, so do we. Peak Seven Advertising is always moving forward and is always dedicated to the successes of our clients. For our Year In Review, let’s delve into the website projects that made 2017 such a successful year for Peak Seven and and even more successful year for our clients!

The internet is a creature of pure power and harnessing that power is key to finding your client’s online market. كازينو اونلاين This year, PeakSeven created, designed, redesigned and launched more than a few beautiful new websites for our clients and it is our pleasure to share them with you.

Top 5 Peak Seven Website Redesigns

HillBilly Bourbon is one of our favorite clients. We completely reimagined the architecture of the previous website in order to show-off just how amazing their product is. We kept in mind the core message of the brand, Born Country Raised Outdoors. Take a look at the transformation here hillbillybourbon.com

The primary reason for Kennedy Homes’ website redesign was to improve conversion rates, while reflecting the prestige and heritage of the brand. With this as our goal, we set out to put the consumer’s information at the forefront of the website, making it easy to use and a joy to explore. Take a look for yourself here: kennedyhomesllc.com

Before contacting PeakSeven, Aquatic Systems’ website left much to be desired in terms of design and usability. It became imperative that we fix this website for the better and the result was magnificent. Check out how user-friendly and useful our take on aquaticsystems.com is.

Nupointfunding.com was a fun website to design. The characters and illustrations used bring a certain joy to the site that only PeakSeven can provide. راهن على كرة القدم Not only does this site look great, but it is “markedly better” than what they had before.

We’ll end this list with our newest edition to the websites we remade in 2017. OneLife Fitness is a brand of world class gyms operating in Virginia, Maryland and Atlanta. بوكر هولدم Having just launched this December, this website is already a big hit with gym members and staff alike! Check it out here: onelifefitness.com

We look forward to all of the amazing challenges that 2018 will bring us in website design and we are excited to be a part of such great projects coming from some of the world’s best clients!

Robots in Media

Robots have been a part of human culture for a long time now. In fact, the first time someone said “robot” was in 1921! Robots are still a huge part of our lives today in all media especially in  movies like Star Wars: The Last Jedi and now we even find robots in our homes thanks to smart speakers such as Google Home and assistants like Siri. Today, let’s talk about some bots we can’t see directly, but that probably effect us more than any bots we actually recognize. Let’s discuss a certain kind of internet bot: the algorithm.

A.I. on the Web

Remember during The Social Network (2010) when Mark Zuckerburg got drunk and started writing math problems on his college dorm window? What he was doing in that scene was coming up with the foundation for the algebra he would later use in his algorithm for finding friends on Facebook. اربح An algorithm is “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.” We encounter algorithms everyday  when surfing the web and we may not even realize it. On YouTube, a bot is in-charge of deciding which videos hit the Trending page or even how likely an ad will play on that video. Google’s algorithm decides which ads are displayed on it’s homepage per search. All of these are examples of Artificial Intelligence or A.I., for short.

How Bots are Made

A.I. is what makes the modern internet work and is how we as humans can communicate effortlessly all across the globe in milliseconds. So how do the bots actually even work? Well in the simplest terms it’s a bit of a mystery as each internet company builds their bots from scratch in an effort to do a task and none of the companies are going to give away their secrets anytime soon. What we do know is how a bot is built and what that means for how they operate online.

Bots are created instantly and infinitely, each with slight changes, and are tested to perform a simple task, like recognizing a certain word or an image. All A.I. in a set are given basic instructions in code and guidelines in the form of human knowledge, then they are tested on that information. Those bots that score the highest are copied and altered for the next round of testing and the failure bots are discarded. The process repeats itself until a single bot is chosen that can most accurately and almost perfectly do that task. All the companies who built the bots are left to do is trust the process until a better bot is created. This is the algorithm for making a bot that does what you need it to do.

Stay Tuned for More!

In a future blog we’ll discuss how these algorithms and A. روليت عربي I. robots can aid your business if you wanted to build your own and will take you step-by-step in that process. Stay tuned! In the meantime, check out this informative video by CGP Grey for more on bots and A.I.

Sources:

http://www.cnn.com/2013/12/19/tech/innovation/robots-pop-culture/index.html

http://www.imdb.com/title/tt1285016/

https://www.merriam-webster.com/dictionary/algorithm

Video

Today, The Federal Communications Commision, led by Chairman Ajit Pai, decided to remove Obama-era consumer protections and regulations on the internet.  You may have heard on the news in recent months that Net Neutrality was going to be repealed. مواقع رهان Let’s discuss what exactly Net Neutrality was, what it did, and what it going away means for you and your business’ website.

What is (was) Net Neutrality?

Net Neutrality is the basic principle that prohibits internet service providers like AT&T, Comcast and Verizon from speeding up, slowing down or blocking any content, applications or websites you want to use.

In 2015, millions of activists pressured the Federal Communications Commission to adopt historic Net Neutrality rules that keep the internet free and open — allowing people to share and access information of their choosing without interference.

These rules were put in place in late 2015 as a way to prevent the internet companies from slowing down or blocking access to sites that can’t pay them a fee. As a response to consumers “cutting the cord” and getting access to content like Netflix rather than through cable, ISPs were losing billions.

So now with Net Neutrality knocking on Death’s door, all of the internet providers now have the power to charge the consumer AND the websites more money to access the necessary websites they need for work and entertainment. Those that do not comply, might be lost on the web unable to access those sites without paying massive fees and charges.

What Does This Mean For Your Business?

Let’s say you are selling a product and that product needs to be advertised online. شرح 1xbet Your options are fairly limitless right now, you can run pre-roll ads on YouTube, banner ads on Facebook or search ads on Google. Without Net Neutrality, the access that consumers have to view those websites might be severely impacted and thus lower the eyes on your ads.

If you run a website for your business, Comcast might send you a letter saying that you are going to be charged to keep your website on the “preferred” internet package, otherwise it will be blocked. You get the same letter from Verizon, AT&T etc… Eventually it becomes too much of a hassle to run your website because it costs more to operate than you get in return from online purchases and enquiries.

It’s thanks to Net Neutrality that small businesses and entrepreneurs have been able to thrive online. سباق الحصان Without Net Neutrality, internet companies will exploit their gatekeeper position and destroy the internet’s fair and level playing field.

Now What?

The future of Net Neutrality now falls on the hands of Congress and the courts, make sure your voice is heard:

• https://act.freepress.net/sign/internet_fcc_overturn_rod/
• https://www.battleforthenet.com/breaktheinternet/
• https://act.eff.org/action/congress-don-t-sell-the-internet-out

Currently, there are five ad formats currently supported on Facebook: Photo, Video, Carousel, Slideshow, and Collection. Today we will determine which Ad Format is the default best of the bunch and what the strengths and weaknesses are of each.

Photo

Facebook loves its photos. Have you noticed how your Timeline has become more picture based over time? Facebook took cues from Instagram (which it owns) and evolved its Timeline to be more eye-catching. روليت Photo ads are fantastic at drawing consumers in with their fantastic visual display. Photo ads are also great at helping you raise awareness and take only a few minutes to set up and run. For the ad professional that wants to grow leads quickly and build off of impressions, the Photo format might work best for you.

Video

If a picture tells a thousand words, then perhaps a video is worth one million. Video ads on Facebook are designed to pull in the audience. People love video on Facebook as it is just second to YouTube for most watched content at over 100 million hours. Video ads help you grow awareness of a product, promote something awesome, and push sales. With Video ads, you can tell a more well-rounded story for your product than in a Photo ad. These are for the marketers with a story to tell and the passion to tell that story in the best way possible.

Carousel

If what you seek is high performance, Carousel ads boast the best stats. With the ability to showcase 10 images or videos at a time, Carousel ads have become a fan favorite and rank highly in conversions. Use carousel ads to tell a story in a shorter format than a single video or display more than a single product at a time. Carousel ads are interactive and scrollable which means they will leave the audience wanting more when that scrolling stops. Carousel ads are great for advertisers who want to really give the audience a great view of what they are selling.

Slideshow

Slideshow ads are quite a lightweight and cost-effective option open to advertisers. Tell a story using images that play one-after-the-other along with motion effects and sound. Video ads can be expensive to produce, slideshows are much less expensive and have a similar effect. They do not buffer like Video ads so they are playable at any connection speed anywhere. For the cost-savvy business-person, we recommend Slideshow ads.

Collection

Collection ads are probably the most interesting of the Facebook ad formats currently available. Collection ads are fantastic because they are undeniably effective, and great at telling a brand’s story. These immersive ads give the user a full-screen interactive experience that doesn’t require leaving Facebook. الرهان في سباق الخيل These ads are best used to drive awareness and bring in new customers that are curious about a product. العاب مقابل المال These are sales generating machines that when made with Canvas, allow the user to be fully enveloped in your ad.

Verdict: Facebook offers a variety of great advertising options and depending on the business you want to promote and your budget constraints, you can offer your audience some fantastic storytelling ads and in the end, that’s what you really want to do. With great storytelling, clicks and purchases will surely follow. 

Helpful Links:

https://www.facebook.com/business/products/ads

Almost 70 percent of business owners in Miami-Dade, Broward and Palm Beach counties surveyed by Entrepreneurs’ Organization (EO) reported higher revenue over the past six months, with 63 percent earning a higher net profit and 57 percent hiring additional full-time employees, according to the latest new study from the worldwide economic development institution.

Read full article

Peak Seven representatives worked for more than one year on intensive planning, licensing negotiations and creative development with Disney and Lennar officials on a large-scale collaborative effort to promote Lennar’s move-in ready homes in Southeast Florida. ألعاب كازينو

Disney’s goal was to raise awareness of its Florida resident annual pass program and the company’s four Orlando-area parks: Magic Kingdom, EPCOT, Disney Hollywood Studios and Animal Kingdom.

The creative meetings took place in the prop rooms at Hollywood Studios.

“It really is an enchanted place where we were able to craft amazing ideas with our Lennar client and Disney partners,” said Peak Seven CEO Darren Seys who brought together the iconic entertainment and homebuilding brands.

Peak Seven created print, radio, television and digital campaigns along with supporting marketing materials featuring new and classic Disney characters and imagery.  The integrated campaign allowed customers to engage with both brands on many different levels. Visitors to Lennar’s Welcome Home Centers received a 12-inch Olaf doll from Disney’s “FROZEN” blockbuster movie just for visiting. betfinal بالعربي   Those who bought a Lennar move-in ready home received two annual passes redeemable at any one of Disney’s four Florida parks.

And did the campaign have a fairy-tale ending?

“We couldn’t be happier with the results,” said Heath Rosenbaum, Content Relations Manager for Disney Destinations.  Lennar’s Welcome Home Centers were buzzing with traffic and homebuyers were excited to receive the annual passes at closing. Based in Miami, Lennar is one of the nation’s largest builders of quality homes. بوكر عربي

“Working with our client and a company as iconic as Disney has been an incredible and exciting experience,” Seys said.  “It’s like being a kid and going to, well, Disney.”

Wanna see the creative?  Check it out here

Our very own Darren Seys and Entrepreneurs’ Organization – South Florida (EO-SOFLO) have been honored with the EOGlobal Marketing & Communications Leadership Award for outstanding efforts to promote entrepreneurship in South Florida. 1xbet.com

Darren was presented with the award at a recent EO conference in Bangkok, Thailand in front 1,000 top entrepreneurs from around the world. لعبة سباق الخيل Seys and EO-SOFLO were up against more than 150 chapters from 53 countries vying for the honor. كازينو كبار الشخصيات

Read the full article

Widely recognized as the greatest American architect of all time, Frank Lloyd Wright was known for his organic architecture philosophy – the idea that design should create harmony between humanity and its environment. In fact, according to Wright, everything should be in harmony in a design: the whole and its parts, the form and function, the layout and the movement it encourages.

Frank Lloyd Wright was an avant-garde pioneer, whose timeless designs are still relevant a century later. Although he designed physical structures, digital designers can also draw inspiration from his minimal approach to details, layouts, form and function.

DETAILS

In contrast to the ornate design and arbitrary embellishments of the Victorian era, Wright used details only to support the building’s purpose. Every element, no matter how small, helped to define the overall aesthetic style. كازينو البحرين In digital design like architecture, superfluous details create unnecessary complexity – something that no digital user wants to experience. Avoid using visual trends just to be fashionable. Instead, ensure that every detail supports and enhances the overall style and purpose of the design.

LAYOUTS

Open floor plans are now the standard in newly built American homes, but it wasn’t always this way. Home layouts were once boxy and partitioned, with more attention to structure than living space. Wright designed free and open layouts around a central point, in order to manage movement and made the space more human. Managing movement is also a crucial component for digital design, where user experience must supersede structure. Digital designers must consider elements such as contrast, balance and reading direction in order to create an open layout that promotes usability. Unnecessary navigation, modules and panels elevate structure over purpose. Instead of cramming in information, arrange content into flowing forms that allow for immediate access. القمار على الانترنت

FORM & FUNCTION

Wright believed in a spiritual union of form and function, a natural experience driven by purpose. Simple in nature, his designs were never created for the sake of impression. For digital designers, this means that content, form and the user interface should be one – a holistic experience that promotes understanding. تنزيل لعبة روليت

HARMONY

If one word could define Frank Lloyd Wright’s aesthetic approach, it would be harmony. He used indoor and outdoor spaces to create a sense of harmony between each structure and its environment. In the world of digital design, there should also be harmony between the structure and its environment – aka the application and its device. Designers must consider the environment that their creations will inhabit. What is the device’s shape? Is it mobile? How is it held? Failing to design in harmony with the environment will produce a jarring experience for the user.

Frank Lloyd Wright’s approach to architecture can be used to simplify digital interaction, and promoting harmony between the design and the device – thus enhancing understanding and usability. Pay attention to the relationship between a creation’s greater purpose and its smaller parts, and push the digital realm into brave new worlds of design.

Could the same Throniemania behind Game of Thrones’ recent episode leak lead to a high demand for scrap metal?

Whether you’re a die-hard fan or a new Thronie (a self-labeled term for fellow Game of Thrones enthusiasts), if you’ve watched one episode of the popular television series, you’ve probably noticed the swords. With names like Widow’s Wail, Lightbringer, Lady Forlorn and Blackfyre, the swords are a big part of the show – almost official cast members, actually. العاب بوكر اون لاين

In fact, the swords are so popular many DIYers are recreating their own using scrap metal! تنزيل العاب اون لاين According to many online forums, good choices are coil springs, timing chains and leaf spring steel.

While you may not find Valyrian steel – the ultimate, highly coveted metal for swords in the TV series – you can find a surprisingly extensive list of metals and other scrap materials at our client’s site, iScrap App. And even if you’re not a Thronie looking to forge an impressive conversation piece, you can also find the latest metal prices and news at the iScrap Blog.

And while you’re at it, tell us what you thought about the Season 5 kickoff, leaked or not. المراهنات الرياضية We won’t tell.

P.S.: If you think forging a sword from scrap metal is a fun weekend project, check out how this guy recreated the throne from Game of Thrones using duplex nails.

What do you get when you mix industry thought leaders in growth hacking, SEO, marketing, lean startups, enterprise innovation and plenty of sunshine? SFIMA’s Startup Marketing Conference in Ft. Lauderdale!

The event took place April 9^th, and featured speakers like Aaron Kahlow, CEO & Founder of Online Marketing Institute, Zach Onisko of Autodesk and Laura Busche from Smashing Magazine, among many others, bringing together leading industry minds to talk about some pretty exciting things in marketing.

In the rapidly evolving landscape of digital marketing, staying ahead of the curve is essential for businesses looking to thrive. Events like SFIMA’s Startup Marketing Conference provide invaluable insights from industry thought leaders who share their expertise on growth hacking, search engine optimization, and innovative marketing strategies. With speakers from renowned companies, participants gain a wealth of knowledge that can be applied to enhance their marketing efforts.

As digital marketing continues to grow in importance, having access to expert advice and industry best practices is more critical than ever for achieving success. When it comes to specialized fields like HVAC, tailored digital marketing strategies become even more crucial. An HVAC Marketing Agency specializes in understanding the unique challenges and opportunities within the heating, ventilation, and air conditioning sector. They bring expertise in crafting targeted campaigns that resonate with homeowners and businesses seeking HVAC services.

By implementing data-driven strategies and focusing on customer engagement, these agencies ensure that HVAC companies can effectively reach their audience and drive sales. With the right digital marketing support, businesses can capitalize on growth opportunities and position themselves as trusted providers in their communities.

Our very own Marketing Director, John-Michael Del Valle (JM), was a member of the Growth Hacking Panel, discussing the future of marketing and lean startups. We sat down with him to talk about key takeaways and thoughts from the event.

1. How can Growth Hacking change the way we market brands and products?

Growth hacking is combining marketing, development, and data science, and utilizing these diverse disciplines to enable fast-paced growth with small budgets in a smarter and more efficient way. The status quo has been that organizations see these core disciplines separately. Growth hacking aims to combine them into a laser-focused strategy. It’s less about shortcuts or actual “hacks”, and more about a way of thinking, a paradigm shift in how we do marketing.

2. Your takeaway on Content Marketing and SEO?

In our industry, it’s common knowledge that SEO is a staple marketing channel due to the heavy use of search engines like Google. But actually, the best way to see results from search engines is to instead focus on quality content to drive optimization organically. In other words, quality content is key over SEO – developing content that people are actually searching for and providing the information and answer to their query. This drives credibility and authority on Google – and goes beyond just search engines to all marketing channels, even e-mail, and social media. 

3. Key marketing trends to watch for?

As marketers, one of the key things we should be thinking about is what data can do for us. In terms of hyper-targeted marketing content, data science is the proverbial tip of the iceberg. I think we’ll be seeing an influx in software and central database management platforms to help in developing predictive analysis and sales forecasting. It’s basically using algorithms and models, like those used in financial institutions, applied to the marketing space. لعب البوكر  

4. Your favorite content hacks from the conference?

One thing that caught my interest was the AIDA method for writing effective copy, presented by Neville Medhora. لعب لربح المال AIDA stands for Attention, Interest, Desire and Action, simplifies the copy process, and can be used for e-mail, web copy and pretty much anywhere you want to drive engagement.

Another cool hack I learned is a technique to prevent Gmail from sending your e-mails to the Promotions folder. You simply include a P.S. asking for a reply or comment. Once the customer replies to your e-mail, this signals Google to whitelist your e-mail address. 

5. Give us a glimpse of the future of marketing.

Even in an industry that’s constantly changing and pushing the envelope, I can’t help but still be in awe at the potential of the future when it comes to the marketing space. At the conference, discussions broke out about topics like iPhone wearable technology, augmented reality, and even websites as we know it becoming obsolete. Actually many things that would seem Sci-fi before are plainly just around the corner. 

I think the main takeaway is how quickly technology can change the marketing landscape, and as marketers we must be able to adapt to these emerging platforms. 

At Peak Seven, we are proud to have been a part of a local movement to share ideas and discuss what shapes or marketing and messaging, especially in the South Florida community, and we look forward to having the opportunity to participate again. Check out upcoming events on the SFIMA  website.

In our first installment, you got a peek of sleep’s benefits to boost creativity. Check out how sleep can help you with your next successful campaign and creative!

Log Happy Hours: Sleep makes us happier people

Although not a direct creativity booster, a boost in happiness levels generally makes people more creative in that it motivates creative self-expression. And as it turns out, you needn’t look further from your pillow to find the silver bullet, or happy pill, of happiness. The effect of sleep on happiness is even greater than that of money!

In The Way We’re Working Isn’t Working: The Four Forgotten Needs that Energize Great Performance, President and CEO of The Energy Project, Tony Schwartz, dedicates an entire chapter to the importance of sleep and happiness. One of the studies the book highlights, done at the University of Michigan, found that sleep had a more significant effect on a person’s state of mind than earning more money. Yet another study published in the professional journal Science supported this finding. betfinal عربي The Science study’s authors concluded, “Large increases of real income in the developed world over the past 50 years have yielded no change in reported life satisfaction. [On the other hand,] differences in reported sleep quality are associated with a very large difference in reported enjoyment.”

More than Just a Rat in a Cage: Sleep and memory

Did you know that lab mice dream about mazes? You’re probably wondering where I’m going with this? (Pun intended.) Well, it turns out that only after a good night’s sleep can lab mice actually figure out how to get around obstacles in a maze. It turns out it’s the same with people. I guess the Smashing Pumpkins were right after all…about the “rat in a cage” part. العاب وجوائز مالية حقيقية But save the angst, this is good news – sleep improves memory and learning.

Author Tony Schwartz notes that learning actually takes place during sleep. He notes, “Although the acquisition of knowledge occurs only during waking life, there is evidence that we process, consolidate and stabilize memory during sleep…[During sleep,] we appear to process and consolidate fact-based information, such as a new language or the capital of a state.”

If you don’t think memory is important in creativity, just consider that, as noted by author Vera John-Steiner in her book Notebooks of the Mind Explorations of Thinking, some of history’s best-known creatives such as Mozart, claimed to turn to memory to create their many Magnum opi. Mozart called his muse his “bag of memories” – a collection of experiences from which he gleaned inspiration for his musical pieces. Swedish filmmaker Ingmar Bergman equaled the creative flow state to “plunging into the deepest roots down into the world of childhood memories.”

In fact, John-Steiner emphasizes the importance of sleep in helping creatives craft ideas from seemingly unrelated things, what she calls combinatorial creativity. She writes (quite creatively, by the way):

Among the invisible tools of creative individuals is their ability to hold on to the specific texture of their past. Their skill is akin to that of a rural family who lives through the winter on food stored in their root cellar… The creative use of one’s past, however, requires a memory that is both powerful and selective.

 Don’t be 40% Less Smart: Sleep helps us learn better

In the creative field, we are constantly learning what works, and what doesn’t, and staying abreast of the latest trends in marketing and branding to create more effective campaigns. Whether you’re learning from the past, learning from your mistakes or learning from the pros, if you’d just learn to turn in earlier for some z’s, you’d be a whole lot smarter.

According to the National Institute of Health, sleep is key to boosting our smarts. لعبة سباق الخيل Dr. Matthew Walker, a sleep scientist at the University of California, Berkeley, says, “We’ve learned that sleep before learning not only helps you prepare your brain for initial formation of memories, but that sleep is essential to help save and cement that new information into the architecture of the brain, meaning that you’re less likely to forget it.”

Dr. Walker explains, “While you snooze, your brain cycles through different phases of sleep, including light sleep, deep sleep, and rapid eye movement (REM) sleep, when dreaming often occurs. The cycles repeat about every 90 minutes. The non-REM stages of sleep seem to prime the brain for good learning the next day. If you haven’t slept, your ability to learn new things could drop by up to 40%.”

It may seem counterintuitive in a culture that’s driven by coffee-fueled long hours to suggest logging in some downtime, but as we’ve learned, sleep isn’t downtime. It’s when we get smarter, happier, and more creative. So next time you’re struck by writer’s block, artist block, or whatever you choose to call your creativity drought, spend some time under the sheets. Your clients will thank you for it!

Can Sleep Cure Creative Block? 

In the advertising field, ideas are your bread and butter. Throughout history, creatives everywhere have pursued countless ways to induce, inspire and downright finagle ideas and innovating thinking from the muses. From the oracle of Delphi’s penchant for toxic fumes to inspire creative visions to Mad Men’s liberal use of libations to get creative juices flowing, people in the creative fields have turned to a little help to create better. الروليت العربي But you don’t have to find yourself sipping at the bottom of an old whisky bottle, or at the mouth of a volcanic vent for that matter, to push through the dreaded creative block.

Idea-deprived and creativity-blocked ladies and gentlemen, meet Morpheus – no, not the Matrix’s preachy guru with a charming inclination toward tough love. I’m referring to the mythological Morpheus, the Greek god of dreams that takes you to the land of slumber every night, because the secret to more creative thinking is actually better sleep. But what’s so special about sleep?

In the first part series, we’ll learn how sleep wakes the muse in us and even makes us smarter.

From Snooze to Muse: Sleep helps us connect ideas

A study done by Matthew Walker of University of California at Berkeley found that sleep helps us connect “remote associates”, which are like pieces of information that our mind usually keeps separate. Basically, sleep makes it easier for our brain to pull together little flashes of brilliance into cohesive ideas! لعبة الروليت المجانيه

“Making links between pieces of information that our daytime rational minds see as separate seems to be easiest when we’re offline, drifting through the dream world,” said Tom Stafford, of the BBC’s Neurohacker Column.

This skill cannot be overlooked in creative fields, where clever headlines and visuals must constantly push the envelope, depending on these “free associations” to craft new ideas by linking together useful associations between seemingly separate themes. Next time you need a clever headline or stunning visual, consider your time under the sheets.

Sleep Smarts: Sleep makes us better problem-solvers

A research study by the University of California, San Diego School of Medicine found that sleep enhances our problem-solving capabilities. It seems that REM, or Rapid Eye Movement, the special eye activity that only happens while you’re snoozing, boosts the brain’s creative problem-solving centers.

Sara Mednick, the leading scientist in the study explains, “We found that – for creative problems that you’ve already been working on – the passage of time is enough to find solutions. تاس ولدم بوكر However, for new problems, only REM sleep enhances creativity.”

Mednick and her colleagues think that REM sleep boosts creativity by stimulating “associative networks”, allowing the brain to make new connections between bits of information.  If you don’t think that problem solving is important to creatives, just think that every logo, website or even a headline is actually a small problem to be solved, each with its unique obstacles.

Time to put to practice what we’ve learned. Go catch some z’s, and tune in next time for more of sleep’s awesomeness.

Peak Seven’s Director of Marketing, John-Michael Del Valle (JM), to speak at SFIMA  Startup Marketing Conference 2015.

As a member of the Growth Hacker Panel, JM will be covering Growth Hacking Lead Generation. سلوتس اون لاين

The brainchild of Startup Socials – a global community of entrepreneurs fostering growth, connections, relationships and education – Startup Marketing Conference 2015 will bring industry thought leaders, authors and big idea teams together to teach companies about rapid growth and digital marketing best practices, new trends in digital and lean marketing, and growth hacking.

The Startup Marketing Conference will take place in Ft. Lauderdale, on Thursday, April 9^th. Get invited and check out more details on their site.

“The future looks bright,” say Sunshine State entrepreneurs like Darren Seys, CEO of Peak Seven, recently featured on the Miami Herald, Sun Sentinel, and Palm Beach Post. “It’s clear the South Florida economy has hit a great stride, and our members are overwhelmingly confident the business climate will grow even stronger.”

In a world of recession panic and cutback scares, it is encouraging to see the numbers of confident entrepreneurs forging forward toward a profitable future. According to Ostrowski, a survey done by the Entrepreneurs’ Organization found that about 88% of South Florida business owners anticipate bigger profits in the coming years, and 75% even plan to increase their staff. It seems the Sunshine State is ahead of the rest of the world when it comes to being optimistic, with the number of entrepreneurs expecting bright profit futures falling somewhere on the 78% range.

But while the nation – and the world for that matter – adjusts to growing economic constraints, are entrepreneurs simply overly optimistic Pollyannas driven by unfounded dreams. كيف تربح في الكازينو According to Nobel laureate Daniel Kahneman, the answer is a somewhat complicated yes. موقع ٣٦٥ To Kahneman, bestselling author of Thinking, Fast and Slow, entrepreneurs are an irrational bunch, driven less by calculated decision-making and more by “Delusional Optimism.”

It turns out, this is actually a good thing.

In an interview with Eric Schurenberg, editor-in-chief of Inc. Magazine, Kahneman explains, “All the world’s inventions came from people who didn’t know the odds they were facing…if they had known, they might not have done it, so a lot of progress is driven by delusional optimism. We like optimists and we want to be lead by people who say we are going to be OK…optimists are more likely to be successful because they will inspire optimism in others.”

Although some have written off entrepreneurs’ cheery outlook as the “optimism bias” – a tendency to look at the glass as being half full – for South Florida business owners, it may just be a case of self-fulfilling prophecy. A recent article on the Miami Herald Business Monday section detailed a resurgent South Florida economy starting early 2015.

According to J. Antonio Villamil, founder and principal of the Washington Economics Group in Coral Gables, South Florida has all its economic cylinders “running at a high rate.”

It seems likely then, that South Florida entrepreneurs are on to something.

Our own CEO had this to say about the link between optimism and the booming South Florida economy. “[Us] entrepreneurs are an inherently optimistic crowd, but all the hard numbers back up our positive view of the local economy.”

Many people spend more time in their office than their living room. Whether you work in a cubicle or at a spacious home office, you can design your workspace so that it encourages productivity and peace of mind.

Here at Peak Seven, we’ve just renovated our offices to increase the flow of ideas and create a more appealing environment. We’ve knocked a hole to connect our two offices into one, so that everyone can share the same brain space. We’re also adding a foosball table for a little fun and levity – taking breaks now and then is an essential component of progress.

You can also use the art of design to enhance your creative flow. It’s not necessary to spend a fortune on a major overhaul; just a few small changes can really make a difference.

1. Use color correctly. Certain colors influence people universally – just think of the woman in the red dress. العب وربح Color psychologists have determined that blue stimulates the brain, red affects your body, yellow makes you more creative, and green has a calming effect. The intensity of the hue also matters: pastels are more relaxing, while bright tones are stimulating. Painting your entire office neon yellow is probably not the best idea to stimulate creativity – instead, choose a pop of color with accent pieces.

2. Bring the outdoors inside. Studies have shown that simply having a potted plant on your desk can improve cognitive attention and increase productivity. Plants also filter the air, removing mold and bacteria and generating oxygen. Try some lucky bamboo, a pot of succulents, or a sweet smelling peppermint plant.

3. Adjust your ergonomics. Sitting all day while you work has been linked to a higher risk of disease and even mental health problems. But for many office workers, it can be hard to avoid. الرهان على مباريات كرة القدم Start by improving your workspace ergonomics. Consider the height of your computer monitor, desk and chair. With your hands at the keyboard, your upper arms should be perpendicular to the floor and your wrists should be almost straight. Your thighs should be parallel to the floor, and all of your most-used supplies should be within easy reach. You should be looking neither up or down at your monitor, but straight ahead.

4. Create space to walk around. Being attached to your desk can make you feel sluggish and stuck. Take a regular 20-minute walk to un-stick your brain during the early afternoon energy slump, instead of the usual sugary snack. Have an alternate workspace that you can use to shake things up, like a kitchen table, coffee shop, or chair by the window for brainstorming sessions.

5. Declutter your junk. Being organized with your digital life as well as your physical surroundings helps reduce anxiety. Knowing where things are will save you time and frustration in the long run. Use a filing system that works for you, including an inbox that you sort through frequently.

6. Make it fun with office supplies that you love. Whether you want an Office Space-style Swingline Stapler or a cup full of colored gel pens, using supplies that make you smile is an easy way to enhance your workday. What school supplies did you love as a child? Use pretty highlighters, colored folders, and striped paperclips to add some levity to your workday. قوانين لعبة بلاك جاك

Did You Know…

… that a menu written in an elegant, scripted font can make soup taste richer, creamier, and more enjoyable?

… that writing your product information in a familiar typeface can encourage consumers to trust your company?

… that test questions written in a funky font can force you to pay more attention – and get more answers correct?

Behold, the power of the font. Everyone knows that words are powerful, but the font (or typeface) that you choose to convey those words can have an important emotional impact. Discover the five main types of fonts below, and learn how each style can affect a reader’s emotions:

SERIF

A serif is a small line attached to the end of a stroke in a letter or symbol. As the oldest variety of typefaces, serif fonts evoke a feeling of reliability, respectability, and tradition. Impressive and authoritative, they are often used by law firms and brands that want to emphasize their prestige.

Serif fonts include the ubiquitous Times New Roman, which frequently appears in mass-market paperback books and is used in Microsoft products – making it one of the most widely used typefaces in history. العاب ربح مال حقيقي Serif fonts you may be familiar with include:

• Times New Roman
• Georgia
• Garamond
• American Typewriter
• Baskerville

SANS SERIF

“Sans” is the French word for “without” – and sans serif fonts indeed are lacking any embellishments or lines on the end of the letters. Clean and modern, sans serif fonts project objectivity and stability. These business-like fonts are perhaps the easiest to read, offering an efficient experience for the user. Popular sans serif fonts include:

• Arial
• Helvetica
• Verdana
• Calibri

SCRIPT

Also called slab serif, these elegant fonts breeze across the page with a friendly, feminine feel. Script fonts offer an air of creativity, almost like a handwritten note from an artist. They soften your message with sophisticated affection, but use them sparingly – they can be hard to understand. افضل موقع العاب اون لاين Script fonts work best when the reader isn’t in a rush. You’ll find them fairly often on menus at fancy restaurants. Example of script fonts include:

• Lucida Calligraphy
• Edwardian Script
• Bickham Script

MODERN

To convey a progressive message with strength and style, use a modern font. These chic, no-nonsense fonts are bold and edgy, and favored by tech companies. العاب كازينو مجانية Fresh and intelligent, modern fonts evoke an exclusive, in-the-know vibe. Some of our favorite modern fonts include:

• Eurostile
• Futura
• Century Gothic

DISPLAY

Unique, expressive, and a little bit funky, display fonts provide a touch of whimsy to your brand. Fun and amusing, display fonts are often used for products aimed at children – just think about the Disney logo. True to their name, these fonts are best for displays and work well in larger sizes. Display fonts include:

• Cooper
• Chalkduster
• Giddyup
• Curlz
• Eccentric

The next time you see a popular text logo, consider the font that the company is using. Does it convey the right feeling for the brand? Notice your emotional reactions to different fonts, so that you can choose correctly for your next design.

As I opened my inbox this morning, it was more obvious to me than ever that Black Friday has already started. موقع قمار اون لاين “BLACK FRIDAY SNEAK PEEK” and “LAST CHANCE DEALS” are just a few of marketers attempts at FOMO-inducing headlines (or Fear Of Missing Out for all my non-acronym fluent friends). Black Friday used to be just Friday, but with retailers and marketers alike pushing consumers to buy buy buy, Black Friday now begins Thursday afternoon for many stores. Furthermore, Cyber Monday began this week, instead of the Monday following Thanksgiving. What’s the deal? And no – I’m not talking saving money here!
Starting consumer savings before Black Friday means retailers could get a head start into the “black,” or be financially solvent (if they weren’t already). Unfortunately, many uneducated consumers do not know that Black Friday is NOT the best day of the year to get the best prices on items, and neither is Cyber Monday. Clothing is hit-or-miss and often you get much better deals at end of season sales or through retailers such as 6PM.com (Zappos’s clearance website, my credit card’s most hated website). In most cases, there are great deals on electronics for Black Friday, but the electronics you can get the best deals on come and go in trends. This year, for example, the PlayStation 4 is rumored to be one of the hot items that you can get the best deal on. Therefore, before you rush out to camp out outside of Best Buy or hit the mall at 5a.m., you should do your research. Take advantage of retailers who post Black Friday “sneak peeks” on their website or through e-blasts, check social media, and check sites such as RetailMeNot.com for additional coupons and savings. Amazon.com and previously mentioned 6PM.com are my secret weapons for finding lower-priced anything. In the meantime, since you’re already probably surfing the Internet for holiday deals, check out some of these facts about Black Friday and Cyber Monday:

• In 2013, New York City had the most people shopping online during Black Friday, followed by Atlanta, Los Angeles, Washington, D.C., and Chicago (source: Entrepreneur).
• 1 out of 3 Americans plan to shop on Black Friday (source: Entrepreneur). Hopefully the other 2/3 have more sane plans. موقع مراهنات 365
• Up 18% from 2012, over $1.9  billion was spent in online Black Friday sales (source: Entrepreneur). That’s a lot of Chipotle burritos!
• Surprisingly enough, shopping in stores at 10am or later was the most popular time, while 1-3am was the least popular (source: Entrepreneur). Glad to see people have at least some common sense.
• Online Black Friday sales peaked around 9am in 2013, and Google searches between 8am-noon, then again from 4pm-7pm (source: Entrepreneur)
• Amazon.com is the most popular Black Friday retailer with 7.7 unique visitors, followed by Wal-Mart at 3.5 million and then Best Buy at 2.75 million (source: National Retail Federation)
• Clocking in at 87%, the most popular Black Friday purchase were electronics, followed by clothing at 71% (source: Entrepreneur)
• Black Friday shoppers referred from Pinterest spent 77% more money per order than those referred from Facebook (source: BusinessInsider)
• Conversely, shoppers referred from Facebook converted into sales at almost 4x the rate of Pinterest (source: BusinessInsider)
• In 2012, Wal-Mart had the most Twitter mentions at 77.5% of the voice, but 4:1 of those mentions were negative (source: BusinessInsider). This is not surprisingly, considering the types of incidents that are reported year-after-year at Wal-Mart.

2014 wouldn’t be complete without another Apple product announcement accompanied with another sassy critique (the last Apple critique of the year – I promise!). This time, the world’s attention has shifted from the iPhone 6 to the brand new Apple iPad Air 2 and iPad Mini 3. تنزيل لعبة الروليت Once again, Apple lures us into a technology-feeding frenzy where everyone in society suddenly becomes a Veruca Salt: we want the newest iPad, and we want it right now! However, instead of introducing an array of fabulous new features that add value and utility to the iPad, the new iPads emphasize just one feature: its thinness. Although it’s hard to argue against a thinner product, some people just can’t handle having nice things as we’ve seen recently with the iPhone 6. For example, there was #BendGate, where people who sat on their iPhone 6s noticed they were bending (gee who saw that one coming!). Then there was #HairGate, where consumers said the glass of the iPhone 6 was pulling out their hair (honesty people it’s like 3 strands, let it go). But these flaws, not had with past iPhone models, do shed light on the greater issue on hand: While lighter and faster technology is the goal, it seems product quality may be taking a hit. Is customer satisfaction Apple’s goal, or are they just out to stay ahead of the competition?

At a statuesque 5’2” with baby hands, the new iPhone 6 is too big for my grasp. This size of the new iPhone, in addition to not needing a new phone, ultimately played a role in my decision to not get the new iPhone. Additionally, the phone feels so thin that it could slip out of my hands at any moment, leading me to possess a constant fear of dropping it. What is the point of having the new iPhone if I’m terrified to use it anywhere other than in a room with padded floors and walls? Why couldn’t Apple have kept the size of the iPhone 5/5C/5S and made that thinner or lighter? At this rate, should Apple continue to make every succession of iPhones larger and thinner than the previous, they are going to size-out an entire market of baby-handed people, young and old, alike!

In all seriousness, Apple has an obsession with going thinner and lighter than both itself and its competitors. Why? Because most people are not going to say “no” to a lighter and thinner device (except me because I’m a baby-handed rebel). Apple’s claim to fame on the new iPad is that it is the thinnest and lightest tablet in the world. The iPad Air 2 is 20% thinner and 28% lighter than the fourth-generation iPad model, and 18% thinner than the previous Air model. What does this do for you? Nothing except lighten the load in your purse or backpack by a few ounces. Thanks, Apple – you truly are focusing on the important functional characteristics that consumers take into mind when purchasing a tablet (not). Furthermore, the shock value of thinner products has diminished over the past few years: everybody’s doing it, but how thin can you go before we are all texting on cell phones that are as thin as paper? كيف تلعب لعبة بينجو It just isn’t practical. Apple needs to readjust its focus to improving and developing new features for the iPad, rather than competing in the rat race for the thinnest tablet.

It’s enough with the Trimspa for iPad, Apple. Instead of wasting money trimming edges and weight off of the iPad Air, Apple should have spent their money working to fix certain flaws and adding value to the product through new working features. For example, iPad’s 10-hour battery life has been standard since its introduction in 2010. While 10 hours of battery life were fantastic in 2010, it is now 2014. Don’t you think after five generations of iPad we could exceed the 10-hour mark by now? Additionally, Apple should have developed features that add value to Apple’s products. While Apple introduced one of the first tablets, they lack many standard features that their competition has, such as split-screen sharing applications, an Apple stylus-type pen, and increased RAM. Sure, there’s probably an app solution for some of these, but what *if* Apple could make these features standard instead? العاب تربح مال Imagine if Apple could save all of us lazy people the time and trouble of downloading 3rd party apps! What a crazy thought!

In short, unless you are truly in need of a new iPad, there is no reason to run out to grab this device. While Apple possesses an extremely impressive ability to market itself and its products, the reality is that its product releases for 2014 have been nothing short of lackluster. Here’s to a more innovative and interesting 2015, guys!

You may have heard the news: working 9 to 5 Monday through Friday is extinct, much like the dinosaurs (and hopefully soon this renaissance of 90’s fashion trends). الرهان في سباق الخيل With more ways to stay in touch with people than ever, there are also more ways your boss or fellow employees can reach out to you beyond the normal 9-5. A Saturday morning text, an 11pm phone call, you’re more accessible to your job, boss, and co-workers than ever. Chances are; your home is an extension of your office – a more comfortable one, at that.

Despite the never-ending work day for some, many companies are taking a stand against grueling hours. As start-up companies become increasingly popular and offer their employees more comfortable working environments than their corporate competitors, some corporate companies are taking note and making changes. Companies are evolving from business-casual to just plain casual, meaning their leniency on once-strict and heavily regulated policies is changing too. Working in a boutique agency myself, I love having a more lenient dress code that doesn’t require heels and pants/skirt suits every day. I can wear what I’m comfortable in while still communicating through my outfits that I’m a professional. Recently, Richard Branson of Virgin, the mega-everything company, announced that employees could take as many vacation days as they want, so long as they complete their work on-time. His reasoning? “Flexible working has revolutionized how, where and when we do all our jobs. So, if working nine to five no longer applies, then why should strict annual leave policies?” Sir Richard, I couldn’t agree more.

Other companies worldwide have followed a similar lead. For example, Germany is considering passing a new law that will make it illegal to email colleagues after 6pm during the work week. Andrea Nahles, the German Minister for Labour, studied the relationship between employees having constant access to their emails and poor mental health. اون لاين كازينو Her results were not surprising. “There is an undeniable relationship between constant availability and the increase of mental illness,” she said. France passed similar legislation earlier this year, requiring employees to shut off their smartphones after 6PM during the work week. While some people do not agree with this legislation, ultimately it is important to step away from work and have a life, spend time with your friends and family, and pursue your interests outside of work.

Taking company culture to the extreme is Amsterdam-based design studio Heldergroen, who introduced the concept of a disappearing office. You read that right – every night at 6pm on the dot, a key-operated lifting mechanism, supported by steel cables, lifts desks into the ceiling. casino arab No longer can you burn the midnight oil: that assignment you didn’t finish will have to wait until tomorrow. Everything on the desk – computers, papers, pens and pencils, remain in the same position, ready for employees’ return in the morning. Creative Director Sander Veenendaal transforms the floor into a dance or yoga studio, trend session, networking event – anything imaginable: “The floor is literally yours,” he said.

Some people love the hustle and will tell you that money never sleeps. That may be true, but I love to sleep. While it is important to maintain dedication and passion for your work, a work-and-play balance is essential. Some may argue that having a strict 6pm cutoff time, as in the case with the disappearing office in Amsterdam, puts people under pressure to work. Having a strict cutoff time serves as a motivator for people to finish assignments and to go home with a clear head, rather than having to go home and stressing about tomorrow. On the other end of the spectrum, Virgin motivates employees to take as much vacation time as they’d like, but this is a luxury that may be dangerous to some. Some employees may not be able to handle having an open-ended time frame to complete their work whilst fighting the temptation to take vacation days at their free will.

As companies recreate policies to accompany lax company culture, some will make mistakes, and others will flourish. Developing your company culture comes with knowing your employees and your field of work, and finding ways for your employees to benefit from your policies. Think about it this way: do your employees do their best work when they’re overworked, exhausted and under pressure? Or do their ideas flourish when they’re well-rested and fresh-minded?

Check Out The Disappearing Office in Amsterdam!

Our society’s inability to unplug from technology and demand for instant gratification mean the attention and time we can dedicate to even the simplest tasks are decreasing. Even reading factual articles on the Internet is too time-consuming for us! Content shock, as we touched on earlier, is a phenomenon where readers skip reading articles in full because they are bored, busy, or disinterested. So how do we present information to readers that interests and helps them learn? Enter infographics: content that combines text and graphics into one. كيف تربح المال من الانترنت مجاناً Could infographics solve the problem of content shock, or is it just a temporary fix to our society’s short attention span?

Visualize

Content marketers and companies alike create infographics to convey boring material in a quick, creative and meaningful manner. According to Social Media Consultant Mark Smiciklas, infographics are “a visualization of data or ideas that tries to convey complex information to an audience in a manner that can be quickly consumed and easily understood.” Remember the five senses: feel, smell, see, hear and taste. All 5 senses transmit information to the brain, but 90% of that information is visual! In an average day, a person is exposed to 174 newspapers full of information, with only 1% of that information getting through to the brain. Why is this, you ask? The brain processes images simultaneously and text sequentially, meaning that visual stimuli makes it to the brain much more quickly than textual stimuli. To be specific, the brain processes visual stimuli 60,000 times faster than text. Additionally, Google search volumes for “infographics” have increased by well over 800%. I prefer to think of infographics as children’s books for adults: mostly picture accompanied by minimal text. We teach and treat children as visual learners, so why can we not do the same for adults?

Inspire

Great infographics inspire emotions – be it happiness, sadness, wonder, or surprise. Great infographics use challenging content, tell a story, take your readers on a journey, or provide readers with a fresh point of view. As a marketing tool, infographics are viral magnets. They are easy to share due to their attractiveness and versatility across social media platforms including Facebook, Twitter, and Pinterest. Because of their viral magnetism, infographics are helpful to your webpage’s SEO and can ultimately help rank your website higher on Google’s algorithm. You can also easily increase brand awareness by simply placing your logo on the infographic. موقع مراهنات Placing your logo on the infographic allows you to position your brand as an expert of the topic you are explaining. العاب كسب المال If you are not creating your own infographic but simply sharing another’s, you can use the infographic to add value to your content. Just be sure to give credit where credit’s due, which may include the author’s name, website, and a link back to the website or place of origin.

Learn

Research done by Barbara Miller and Brooke Barnett of the Newspaper Research Journal showed that combining both text and graphics is the best method learning information. Their summary stated:

“On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts, but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts. … combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.”

Think of your favorite children’s book growing up; it probably had tons of pictures and illustrations. Children books feature a combination of text with illustrations because the combination of the two media helps children understand and mentally visualize the story they’re being told. Children have more active and wild imaginations than adults, yet as we age, we find ourselves referencing and learning from text-dense material rather than a combination of pictures and illustrations. In the case of adults, you would think that with a less wild imagination, you would need more imagery to explain concepts. Infographics prove that the adult brain still prefers to learn with a combination of imagery and text than with text-dense information alone.

Research

Beyond having great content and imagery, you must always do your research before creating an infographic. Assuming you want to appear as an expert in your field, it is essential to provide your readers and customers with accurate and up-to-date information. Use multiple sources, but not too many, to gather your data: too much information can fatigue or disinterest your reader. Additionally, use multiple sources to check the accuracy of your information. Include plenty of statistics in your infographic; pie charts, bar graphs, line graphs, and percentages accompanied with images help clearly illustrate statistics and other complicated pieces of information.

Create

Not every company or business has a graphic design department that can readily turn out great infographics. As a content curator, your biggest challenge is not finding content, but rather finding a way to present it to your audience that is both exciting and informative. Fortunately, Peak Seven’s team of dedicated designers can make your infographic dreams become reality. Infographics allow endless possibilities for presenting dense information to readers in ways that are interesting, meaningful, and easy to understand; Peak Seven helps you master these obstacles while helping you stay true to your brand. As 65% of the population are said to be visual learners, we should be presenting information to readers that interests them and helps them learn, not information that exhausts and bores them. Think you’re ready to get started on your own Infographic? Reach out to Peak Seven today, and check out some of our recent info graphics below for Skypatrol.

After watching Apple’s keynote for the iPhone 6 and the Apple Watch, it’s safe to say that Apple wants to integrate itself in all possible aspects of our lives. From the innovative Apple Pay to Apple Health, an Apple product a day may be enough to keep you away from traditional items you’ve used for years, such as the newspaper, and even your wallet. We all know that Apple is ridiculously amazing at marketing anything, but are there more exciting features that make me really want the new iPhone 6, or should I just stick to the iOS 8 upgrade?

iPhone 6 Exclusive Features
When I first began watching the announcement Tuesday evening (a little late, yes), I was excited to see what Apple had in store, but also very skeptical. Every product announcement that comes from Apple is “the best iPhone EVER,” a product that’s “going to change everything,” and they always, somehow, manage to convince everybody that they cannot go another day in their ordinary lives without this extraordinary new device. For every iPhone release, we expect the same things: a bigger screen, better resolution, and a better camera. So how would the iPhone 6 be any better or different from the iPhone 5S or 5C? Do I really need to shell out all that money for a new contract and a new phone?

Mobile Wallet
Apple aims to revolutionize the way we go about our everyday life, and the Mobile Wallet is no exception to that. Ever felt so inconvenienced by having to pull your wallet out of your pocket and decide which credit card to use? Have no fear – Apple has solved the issue for you! With the new Mobile Wallet feature, you can pay for lower-priced items using the integration of Passbook and Touch ID. Skeptical about Apple storing your credit card information and purchase history? They claim to do neither – instead assigning your credit card a one-time unique number that is used to complete the transaction with the merchant. Apple claims they won’t see your purchases or track your purchasing behavior.

Better Battery Life
One of the more exciting but lesser innovative features of the new iPhone 6 is better battery life, which means 11 hours of video watching and Wi-Fi browsing. As Apple gives us reason to become even more dependent on our cell phones, a longer battery life is absolutely necessary.

Faster Networking & Internal Processer
The iPhone 6 and 6 Plus boast a 64-bit A8 chip processor and M8 co-processor. For those of you who are like me and have no idea what that means, the Apple iPhone 6 is now 25% faster and 50% more efficient than its predecessor thanks to the A8 chip. Additionally, the M8 measures your motion activity for the Health app without draining your battery life. The M8 chip also can measure elevation and tell when you take the stairs,
thanks to a new feature called “Barometer.”

Larger Screen Displays
As people have complained that Apple’s screen is too small to watch movies on (seriously people, go an hour without watching TV I dare you), Apple has announced that its iPhone 6 will boast a screen of 4.7 inches, and 5.5 inches for the iPhone 6 Plus, going for a “Phablet” look.

Improved Camera
Selfie-obsessed Millennials rejoice: the newest iPhone boasts an 8-megapixel camera, an improved sensor, True Tone flash, and an even faster autofocus. This means you can take even more selfies in a fraction of the time it took you before!

iOS 8
Despite these new features for the iPhone 6 and 6 Plus, most of the cool new features are available from iOS8, which can be downloaded onto your outdated and totally lame iPhone 5. Sure, mobile wallets are convenient, as is better battery life and a faster processor. But let’s be real here: nobody who has an iPhone 5 should be crying poverty. If you are due for an upgrade, I suggest you take it. My mom has an iPhone 4S for example and it’s time for her to trade on up, not because its embarrassing that she has such an old phone, but because the functionality of her phone is decreasing by the day. However, if you have a newer iPhone model and are considering the upgrade, I suggest saving your money and instead downloading iOS8 for free; these are my reasons why.

Health and HealthKit
Arguably the coolest feature for fitness geeks like myself, Apple’s new HealthKit feature syncs with third-party apps and services to measure your fitness activity in order to provide you with a “health dashboard.” You can measure your heart rate, calories burned, blood sugar, cholesterol, and even create an emergency card that is accessible from your Lock screen. While the new iPhone 6 boasts the M8 chip, which is more advanced in measuring your motion activity, it is not essential to the use of the app itself.

Better Chat
Texting just became so much more. Instead of being able to send one picture at a time, now you can send multiple. You can also name, mute, or leave group chats, which we all know can be both annoying and serious battery drainers. You can also tap your messages to add video, voice, or your current location at a much faster speed. لعبة القمار اون لاين Apple has also graced us with the convenience of tapping to see any attachment in the text conversation, instead of having to scroll up through endless messages. Thanks Apple!

Interactive Notifications
Ever been so-in-the-zone playing Candy Crush or Words With Friends that you couldn’t respond to a text? Drop down notifications for texts, tweets, and calendar events are now actionable, meaning you can interact with these features without having to switch out of the app you are currently using. بوكر اون لاين Hallelujah!

Keyboard Enhancements
QuickType will feature predictive typing suggestions, allowing you to not only type out messages faster, but finally your iPhone will stop autocorrecting to “ducking!” Additionally third-party keyboard support will come with iOS8. Apps like SwiftKey lead the way in keyboard support apps, which already embody the predictive typing software by memorizing syntax, slang, and social language usage. I hope Apple can totes keep up with all my abbrevs!

Integration of Siri and Shazam
Siri is now voice accessible with the command “Hey Siri,” and she can even identify songs for you and direct you to the iTunes store to purchase the song. I foresee many “accidental” embarrassing song purchases in the future of those who have had a beer too many. Way to capitalize on us during our weakest moments, Apple!

Self Destructing Photos and Recovering Deleted Photos
IOS8 will feature a “Recently Deleted” album in the photos app, for all those who may have mistakenly deleted a good photo (or selfie). Additionally, following the lead of what Snapchat originally was supposed to be, iPhone users will now have the option to make a photo “self-destruct” after 2 minutes. طريقة الربح في لعبة الروليت

Continuity Between Devices
When Orange is the New Black season 2 premiered, I did not want to do anything else with my life other than watch it. However, I was inconvenienced by the fact that my seating location of choice did not have an outlet nearby, meaning that when my computer died, I was SOL. Now, with Apple’s latest feature of Continuity, you can start something on your computer, and finish it on your phone or iPad (or any other combination of the 3), so long as these devices are nearby. Thanks, Apple, for helping me maintain my addiction to Netflix!

Verdict: Save Your Money & Download iOS8
Unless you’re trying to be the next Annie Liebowitz, suffer an actual addiction to your phone, or are truly inconvenienced by the fact that you have to have a wallet, I suggest keeping your iPhone 5, 5c or 5s, and simply downloading the software update. While the price tag for the iPhone 6 is no different than the price when the iPhone 4 or 5 were released, most of the truly great and useful features come in the software update.

We decided to have a friendly pushup contest one morning at Peak Seven HQ: designers vs. Darren. Who won? Check out the contest by clicking here!

The following post was written by our summer intern, Janeicia Neely

If you’re reading this blog right now, you may be a bored reader, skimmer, or someone glancing at the article and skipping over it. These are some of the basic issues content marketers face in 2014 and in the years to come. These types of readers exist as a result of the noisiest, or most distracting, internet to date.

“Content shock,” the cause of the newly uninterested person, describes the idea that people are now so distracted by everything else available on the internet that they struggle to stay on one page for any length of time, let alone read a dense article. Content shock also describes a tendency to view an article and immediately feel intimidated by the length, leaving the article unread and useful information unentertained.

People are much more likely to be entertained or informed by a GIF or a visual than by a content heavy article. كازينو ٨٨٨ There has been a rise in visual content in recent Internet media, attracting these type of readers and skimmers. This trend will definitely hinder content heavy material or writers. كازينو آنلاين  As “Too Long; Didn’t Read: How To Save Your Blog From Content Shock” mentions, the best way to keep readers engaged is to make the content interesting and posed in a way where readers feel inclined to keep reading; the headline must cause a double take, the image has to make a viable, entertaining first impression. There are people out there that will still read an entire article; it’s the writers’ challenge to create a reason for them to reach the end of the article.

The writers who seem to achieve the impossible are often copywriters, who have learned how to compete with the rest of the noise that will forever exist. Studying copywriters’ methods is a great way to find new strategies to compel people pay attention. Through examining their schemes, you will find that there are many different angles they use to approach the topic they are writing about. Pop culture, sports and recent events are all interesting angles to associate another less interesting topic with. Of course, the topic must be relevant and not forced: readers can tell when a writer is trying too hard to be funny. However, using these different facets will surely differentiate your article from the next person writing about the same current event.

Great copywriters write as if they are telling a story, eliciting an emotional response be it a laugh or a “hmm.” Copywriters are often readers and fans of well composed dialogue and storytelling, employing some of the same techniques to make their story worthwhile and attention grabbing. They are tasked with using space and words effectively, style.

Style is something all copywriters must employ to keep the reader engaged. The writer’s voice must encourage readers to keep going. Depending on the article shorter or longer sentences, analogies, or visual language may do the trick. Copywriters always take into consideration their topic, their readers and their goal. لعبة القمار بوكر Though there will always be skimmers and disinterested readers, content shock can be fought and managed by apt writers ready to engage their readers in the most interesting way.

Thanks to iScrap App for nominating Peak Seven for the ALS Ice Bucket Challenge! The purpose of the ALS Ice Bucket Challenge is both to raise money AND to raise awareness. According to the ALS Association’s website, Amyotrophic Lateral Sclerosis (ALS), also known as “Lou Gehrig’s Disease,” is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. When the motor neurons die, the brain cannot initiate or control muscle movement. With our new found knowledge, we nominate Tirso San Jose of SobelCo, Steve Myers and all of the Yatco team, and Tom Buechel from iScrap App for the ALS Ice Bucket Challenge! Peak Seven also donated to the ALS Association and encourage all of our clients and nominees to do the same!

Please visit http://www.alsa.org to donate to The ALS Association.

When I was in 4th grade, there was nothing I wanted more than a Geocities webpage to showcase my obsession with Sailor Moon (a popular Japanese anime show). Geocities pages were the perfect beginner webpages: they started free, and almost anybody could design a page to their liking. “Cool” webpages had tons and tons of images and not a lot of text. But webpages that really were worth sharing were the webpages that had your name in sparkling pink letters (thanks FlamingText.com), an “under construction” sign that flipped vertically, or a dancing banana. These moving or animated images are called “GIFs,” an acronym for “graphic interchange format.” After being MIA following the demise of MySpace and the rising popularity of limited design social media sites like Facebook, GIFs are having a renaissance. But like most things these days we have to wonder: are GIFs back for good, or is this just another Millennial fad?

GIFs made their official debut in 1987, hence the painfully outdated name of “graphic interchange format,” Almost immediately the GIF met controversy in a copyright war that lasted until 1994. The disagreement ended in the winning company licensing the GIF format to other companies for a fee. Most people didn’t want to pay, and ditched GIFs for the PNG format by 1996 – a free, non-patented single-image format. By the early 2000’s, time had passed: we survived Y2K, Britney Spears was America’s Sweetheart, and the GIF patent had expired. ربح المال من لعب الالعاب Enter Geocities and inexperienced Internet users.

Before MySpace and Facebook, there was Geocities, and what better way to express your limited HTML knowledge and trendiness than with a bunch of animated images? GIFs are compressed image files, meaning they could more easily load for people with modem connections and outdated web browsers. The ease of loading GIFs made GIFs accessible for people of all Internet speeds and bandwidths. Remember, this is the time before we had YouTube, Vimeo, Netflix, and Hulu: accessing video files used to take hours! How people ever survived is a mystery to me. Somewhere around 2001, a flash music video for the song “Peanut Butter Jelly Time” featuring a pixelated, dancing banana took over the World Wide Web. The dancing banana went on to be one of the most popular GIFs of that time. After the Geocities craze came the next bigger and better Internet trend: MySpace. MySpace was hot for about four years and truly kicked off our dependence on social media. Other than constantly worrying about who should be in my Top 8, I know I was one of the millions of teenagers who spent far too many hours littering their MySpace profile with as many GIFs as humanly possible. قوانين البوكر Why did we love GIFs so much? They were new, shiny, fun, and added a little bit of quirk to an otherwise stereotypical MySpace page. Once Facebook eclipsed MySpace in users, GIFs died out because Facebook only offered, and still only offers, limited customization aspects on profiles. However, like most trends including Jelly sandals from the 90’s and unfortunately overalls, every trend gets a second-go, and now is the time for GIFs.

Today, thanks mainly to Tumblr, the home of many GIF-centric pages, we have GIFs for every situation, every reaction and every feeling featuring clips from TV shows, music videos, movies, YouTube videos, you name it. Furthermore, companies like Victoria’s Secret PINK, J.Crew, and Steve Madden are cashing in on the GIF trend by using their merchandise to create GIF images on their marketing emails. لعبة قمار For example, Victoria’s Secret PINK recently sent out an e-mail promoting their collegiate collection, featuring an image model with the pullover sweatshirt she was wearing changing every few seconds to showcase different colleges and universities. Steve Madden often features GIF images in their emails with rotating images of their latest and greatest shoes. Even K-Mart got on the GIF-train during the 2013 Holiday Season with a “GIFing Out” campaign. This campaign featured commercials of family members doing strange repeated movements after scoring great deals at K-Mart, to which the onlookers would remark that their family member was “GIFing out.”

GIFs have evolved greatly past pixelated images. In addition to having a GIF for any mood, we now have “cinemagraphs,” which feature still images with only a minor repeated detail moving.  But what does this mean for the future of GIFs; are they here to stay, or are they another fleeting millennial fad? Kerry Trainor, CEO of Vimeo, stated, “We really feel like the GIF format overall really represents an interesting connecting tissue between what people typically think of as video and what people typically think of as still images… This is a new area of video creativity that we think bridges the gap between video and still photography.” With the attention span of users shorter than ever and the number of hours in a day ever dwindling, it is important for marketers to provide users with content that can be accessed quickly and easily. Sure, YouTube and Vimeo videos are great, but users’ time is limited, and watching a minutes-long video just takes up too much of their precious time. Not to mention buffer time! Enter the GIF – typically a few seconds long – short enough but to the point. Furthermore, GIFs can be instantly shared through social media, bypassing the inconvenience of having to click the play or pause button like on a YouTube video. Are GIFs the future of video? Will there one day be a social media site dedicated only to GIFs? As the popularity of GIFs continues to increase, I personally believe these are not such farfetched ideas.

So how can you jump on the GIF-train for your business? First, you can share GIFs across your social media accounts: be it Facebook, Google+, or even your blog. GIFs don’t always work on all social media platforms (Instagram and Pinterest for example) but they can help spice up your posts on social media platforms where they do. Whether you are sharing original, curated or repurposed content, GIFs can help tell your story with a little quirk and flare. Another way you can use GIFs for business is by creating GIFs that are centric to your work. In other words – don’t just use or make a GIF just to say you did. If you are using GIFs just to fit in or look cool, trust me, it’ll be painfully obvious. But when a GIF syncs with your brand or campaign, people will know who is responsible for that fun piece of content (you!). Email campaigns are another great outlet to create your original GIFs to market your latest and greatest products. As previously mentioned, Victoria’s Secret PINK has mastered the art of GIF marketing, as has Urban Outfitters. Lastly, if you are a website or blog that frequently posts a lot of tips or how-to’s, GIFs can be used as an educational resource. Showing your readers how to follow your tips step-by-step in a short, repetitive clip will help keep readers from second-guessing your directions, or leaving your page to turn to YouTube for help.

When words can’t say what you’re feeling or thinking, a GIF can. GIFs are like Hallmark cards for Millennials, except free and less compassionate. As consumers’ attention dwindles and patience is fleeting, I believe marketers will eventually have to be even more creative and find a quicker way to reach their consumers, and GIFs are the perfect medium. With GIFs, your creativity is limitless – the only real boundary is your mind, and maybe some copyright laws (watch out for those when using content lifted from movies, TV shows, and anything you don’t). Below are some of my favorite GIFs, and of course, I included the dancing banana. Long live Peanut Butter Jelly Time!

Source: http://mashable.com/2012/10/19/animated-gif-history
Source: http://www.business2community.com/content-marketing/7-best-practices-using-gifs-cinemagraphs-business-0939520#!bLjeQm
Source: http://www.businessinsider.com/most-popular-gifs-of-2013-2013-12
Source: http://victorious.wikia.com/wiki/File:Cupcake_dog_gif.gif
Source: http://img4.wikia.nocookie.net/__cb20070819174055/uncyclopedia/images/b/be/200px-Dancing_Banana.gif
Source: http://vspink.com
Source: http://www.urbanoutfitters.com

It has been approximately nine years since Facebook consumed my life, and I’m not afraid to admit it. When Facebook first started to catch on, I was a sophomore in high school, and being the rebel that I was, I refused to get one initially. Keep in mind I initially also refused to try Chipotle because I “didn’t like Mexican food,” (but really I was lying to myself, I was just trying to be defiant). Neither of those delusions lasted very long, and soon I was a Chipotle and Facebook addicted teenager; a textbook Millennial.

When Facebook introduced “Pages” and made a push for them instead of user-created groups, it was a game changer. Gone were the days I spent mindlessly browsing for Facebook groups that I felt encompassed my interests and made my profile look cool. Now, connecting with people and companies was just a quick search and “Like” away! And, even better, you could easily see which of your friends shared your Likes as well. With stories from Pages now showing up on my newsfeed, I could easily see what was going on with all my interests, which made it infinitely easier for me to stay connected to things I cared about.

Why am I telling this story from my perspective? العاب رب وس حقيقية Because I am a consumer, and I now stay connected to all my favorite brands through Facebook. I even use Facebook to find coupons or learn about sales only valid for Facebook friends. To this day, I judge a brand’s legitimacy by its Facebook page. If you don’t have an updated and flourishing Facebook page, I question your legitimacy. If you aren’t keeping up with the Kardashians (sorry Jones family you’re out), you will surely be forgotten. Here are the top 6 reasons I believe everyone should have (at least) a Facebook Page for their business:

1). There are over a billion people on Facebook.
Each month 1.5 billion people use Facebook, trailed by Google+ at 359 million, then Twitter at 215 million, and then Instagram at 150 million. Pretty much this statement says that for a business, the world is your oyster via Facebook. Facebook allows you to connect with not millions but BILLIONS of customers around the world that you may never have otherwise reached with traditional marketing efforts.

2). 30 million businesses have Facebook pages.
But only 19 million have optimized for mobile (or are mobile friendly). If you have not optimized your page for Facebook mobile, then you are making your resources inaccessible to potential consumers who are on the go, have their cell phones glued to their hands, or are not confined to a desktop device, which nowadays seems like most people. If your business is brought up at a Starbucks between 2 Strawberries and Cream Frappuccinos and the two Millennials talking about your Facebook can’t access it because it isn’t mobile friendly, chances are they will have forgotten about you before even getting home; a missed business opportunity for you.

3). 25% of the Facebook-using population exclusively uses Facebook Mobile.
Following up to my previous point, 654 million people use Facebook on a mobile device daily, and 399 million users exclusively use Facebook mobile each month. Your Facebook page should be an extension of your resources, and not optimizing Facebook for mobile devices puts you at a great disadvantage by limiting your reach. Once again I reference the saying, “If a tree falls in the forest and nobody’s there to hear it, does it make a sound?” Similarly, if a consumer goes to your establishment but can’t check in on Facebook mobile, were they ever there? Millennial logic says no: if we can’t show off on a mobile Facebook check-in that we’ve been to the coolest new club or restaurant in town, it’s like we were never even there, and you miss that exposure to that users’ Facebook friends (which, by the way, was free).

4). 47% of Americans say that Facebook is their #1 influencer of purchases. لعبة الكازينو
Being able to interact with content, read customer feedback on pages and see the company remedy unsatisfied customers all attribute to a purchaser’s final decision. A few months ago, I purchased a dehydrated vegan soup (I was a huge fan of this brand until this incident), which, upon opening it, prompted live moths to fly out of the container. Furious, stunned, and extremely nauseated, I contacted the company via Facebook and complained about their disturbing lack of quality. Notice how my initial reaction was to head to their Facebook and not their company website. They are a small company, and it took them days to respond. In my post, I stated I did not want any replacements of their products; who would after that incident? What did they do, after taking days to respond? Offered me a replacement. Not only did they not listen to me, they did not remedy the situation, and that was present for their other 800+ fans on Facebook to see. Other people jumped in on the post, disappointed with the company. To this day, they have done nothing to remedy my situation, and I will never purchase their products again.

5). 42% of Marketers said that Facebook is critical to their business.
Although millions of businesses crowd Facebook with their pages, it is something no business can afford to sit out on. If you sit out joining Facebook like stubborn ol’ me tried to refuse to like Chipotle, you are ultimately giving your competition the upper hand in reaching the same consumers that you so desperately want. Furthermore, chances are you are already operating in an oversaturated industry. Why do we need another brand of jeans? Or another pizza place? Or another dry cleaners? If you have something special to offer that sets you apart from the millions of other businesses in your industry, your Facebook page is a great place to show it.

6). It’s a free tool for your marketing toolbox.
Yep, for the most part maintaining a Facebook Business Page, posting content, generating a following for your great content, interacting with new and potential customers, and posting about your products and services are all free. Facebook is an ideal platform to help you promote all the marketing material you’re creating and writing across social media platforms, in hopes that it’s intriguing enough for people to share it with their friends (all free exposure for you!) Paid advertising obviously costs money as does sponsor advertising, and paying for likes is something you should NEVER do. But that doesn’t mean you can’t be successful sticking to just the basics of Facebook for Business. If you have a great product to sell and have interesting content to share and a knack for interacting with even the toughest of consumers, there’s little chance you won’t be successful.

Of course, while social media like Facebook offers a great platform to engage with your audience, having eye-catching visuals is just as important to capture their attention. This is where a strong graphic design agency comes in. If you really want to elevate your business marketing and make your brand stand out, professional design can make all the difference.

Whether it’s creating logos, infographics, or social media graphics, Graphically can help take your brand to the next level. A well-designed visual not only grabs attention but also communicates your brand’s message clearly and effectively, helping you stay ahead in today’s competitive market. With the right blend of creativity and strategy, even the simplest content can become compelling enough for customers to engage and share, amplifying your reach without costing you a dime.

While I admit that Facebook has its flaws, having a Facebook presence is an undeniable marketing advantage for your business. Don’t try and be that hipster business that is “too cool” for Facebook, because you aren’t. بلاك جاك Social media is there to connect you to your customers and open doors to new customers: use it to your advantage. There’s a whole world of untapped business opportunities out there, so go get em Tiger. If you aren’t sure where to begin with content, we’ve got you covered.

Just like social media, a well-designed business card is a powerful tool that should not be underestimated. It’s often the first impression someone will have of your business, so why not make it count? A sleek, high-quality business card tells your potential clients that you’re serious about your brand and the services you offer. Think of it as a mini-billboard that fits right into someone’s wallet.

And if you really want to stand out from the crowd, consider Metal Kards. These premium cards don’t just sit in a pile—they make an impact, giving your business that extra edge and professionalism that people remember. In today’s competitive landscape, it’s all about making your brand memorable. Sure, digital marketing is great, but tangible items like business cards give people something to hold on to, something that lasts beyond the scroll.

Imagine handing out a metal business card at a networking event. The weight, the feel—it’s a conversation starter on its own. It’s not just about giving your contact info, it’s about making a statement that says, “Hey, I’m here, I’m serious, and I mean business.” So, whether you’re killing it on social media or making waves in face-to-face meetings, don’t overlook the simple yet effective power of a killer business card.

Peak Seven is proud to announce that the Promenade at Coconut Creek has been awarded South Florida Parenting’s Kids Crown Award for Best Shopping Center in Broward” for 2013 and now 2014! بينجو اون لاين Local businesses and service providers awarded the Kids Crown Awards are considered to be the best-of-the-best in the tri-county South Florida area. Winners are chosen by local South Florida Parenting Magazine readers and confirmed by a panel of local readers and judges. ماكينات القمار

Peak Seven has played an active role in facilitating and promoting all of the great family events held at the Promenade, including the South Florida Parenting Holiday Festival, Water Fun & Sun Event, Easter Egg-stravaganza, Halloween at the Promenade, Chanukah Menorah Lighting, Christmas Tree Lighting, and more! This year, Peak Seven introduced the Annual Fashion and Food Event at the Promenade, featuring food and wine samples from everyone’s favorite restaurants, as well as a fashion show featuring the Promenade’s most fashionable and trendy retailers!

To see all of the great upcoming family-friendly events at the Promenade at Coconut Creek, please visit www. كازينو 888 ThePromenadeAtCoconutCreek.com/News or “Like” the Promenade at Coconut Creek on Facebook!

These past two months has been a great experience for me. As a native New Orleanian, coming to South Florida was a much anticipated change. Spring semester this past year I realized that I wanted to leave New Orleans for the summer for an internship elsewhere. My only criteria was that I wanted to go somewhere sunny with a beach. I eventually began searching for opportunities in Florida.

I found Peak Seven Advertising through a simple Google search and saw that they were a small boutique agency with some major clients. At first glance, I figured this agency may be a good fit so I emailed Kata Breman my resume and cover letter, and called many times (most likely more times than necessary) until I received a response.

Once I arrived to South Florida I knew it would be different for me. Though the weather was very similar to New Orleans: it was distinct simply because I was away from home. لعبه با جاك My first day at the office, everyone made sure to make me feel welcomed as I became acquainted to the agency. I learned many hilarious things about this office on my first day which made me feel as if this could be a place I would come to enjoy and it did.

Here at Peak Seven I learned how daily agency life goes including how hectic it can be to how completely calm some days are. I was able to sit in various creative meetings and client meetings. I was able to witness how we the agency interacted with the client as well as client/agency frustrations all a part of daily agency work.

I unexpectedly learned the most about online marketing. العاب ماكينات قمار At Loyola University of New Orleans I am studying mass communication with a focus in advertising, this sequence allows me to learn about the creative side of advertising, like how to develop a campaign and social media strategies. شرح لعبه البوكر With my sequence I haven’t learned as many online marketing techniques and practices. Though this year will be my senior year and I will most likely learn some about online marketing, it was great to be able to get a head start learning this useful information.

I was able to work with Google Adwords and create a few landing pages for some of our clients. In the process of working with both of those tools, I learned basics of how online marketing works and its purpose. I also became acquainted with moz blog, inbound.com, and kissmetrics blog. These blogs are all great online marketing tools that will be useful in whatever field I decide to go into. I’ve learned some about SEO and how valuable it is.

Overall, I have enjoyed my time in South Florida at Peak Seven Advertising. I will go on to use all of the tools and skills I have learned this upcoming year and in my career. This internship has been a valuable experience for me and am thankful for the opportunity.

Last week, I visited the topics of basic content strategy and blogging. If blogging is your tortilla, then content is the filling – nobody wants to read a blog (or eat a burrito) without some tasty content. As I previously touched on, blogging and content creation are much easier when you set a content schedule. When you plan ahead, you ensure not only that you stay on track, but also that you are never without ideas for content. The next step is creating the content that ranks highly with search engines, and that’s where I’m picking up this week. Thanks to our friends over at CopyBlogger, I bring you your fresh weekly burrito: content creation with a side of salsa and sass.

An Overview of Your SEO Burrito
You know the age-old saying, “If a tree falls in the forest and no one’s there to hear it, does it make a sound?” Similarly in blogging and content creation, if you blog and no one read your content, are you relevant? The answer is no, in case you were wondering. That’s part of the magic of Google and Search Engine Optimization (SEO): connecting billions of people to billions of sources of information by only typing in a few words into a search bar. SEO is a website’s content’s relevance on search engine results.

What determines content’s relevance? The number of users finding the content “organically” or without a website using paid keyword search to appear at the top. “Organic” or “natural” search results typically represent a website that offers both meaningful and useful content for the majority of users searching keywords that website mirrors.

For businesses looking to make a real impact online, partnering with an SEO agency that drives results is essential. Agencies like those offering ecommerce seo services melbourne specialize in tailoring strategies that increase visibility and drive traffic, specifically for online stores. These services are invaluable for e-commerce businesses aiming to rank higher on search engines and reach potential customers.

From optimizing product descriptions to enhancing user experience, an expert agency can fine-tune every aspect of your website to ensure it’s aligned with best SEO practices. By leveraging such expertise, your online store can stand out in a competitive marketplace, attract more visitors, and ultimately increase conversions. It’s not just about getting noticed—it’s about being found by the right people at the right time.

Just as SEO ensures that your content reaches the right audience, the design and structure of your website play a pivotal role in making that content accessible and engaging. When it comes to website design, it’s not just about aesthetics or flashy elements; it’s about user experience and functionality. A well-designed website serves as the gateway for users to interact with your content, and if your website is hard to navigate or visually overwhelming, visitors will quickly bounce.

Ensuring that your website is easy to navigate, mobile-friendly, and fast-loading is just as important as having great content. With the right design, users can find what they need quickly, and this enhances both user engagement and your SEO efforts.

When it comes to business growth marketing, it’s not just about creating great content; it’s about ensuring that content gets discovered. This is where the power of SEO becomes a game-changer. With the right optimization strategy, businesses can increase their visibility and reach the right audience at the right time. Lexio Digital understands the importance of relevance in today’s digital landscape, helping businesses elevate their online presence and drive organic traffic. The combination of high-quality content and strategic SEO practices ensures that your business not only ranks well but also resonates with your target customers.

As businesses compete for attention online, the role of SEO becomes more critical than ever. By leveraging data-driven strategies and focusing on delivering value through content, companies can stay ahead of the curve. The key is consistency—updating your website, tracking performance, and adapting to the ever-changing search algorithms. Through a comprehensive marketing approach, businesses can enhance their brand’s authority, improve lead generation, and ultimately drive sustainable growth.

To achieve optimal results, many businesses turn to premium choices from letsgetoptimized.com, which specializes in boosting a website’s visibility through effective SEO practices. With their expertise, your website can climb the search engine ranks, ensuring that your content reaches a broader and more relevant audience. By focusing on key elements like content quality, backlink strategy, and technical optimization, LetsGetOptimized helps businesses stand out in a competitive online landscape. Their personalized approach to SEO not only drives organic traffic but also helps businesses build a stronger online presence that sustains long-term growth.

SEO doesn’t stop there: it is not limited to being found organically on Google, but also reflects social sharing, such as linking in blogs, tweeting, posting to Google+, sending to friends through Facebook chat, and the like. Because we are all emotional beings, we are compelled to share things that hit a chord, be it funny, sad, disturbing, or inspiring. The purpose of SEO is to help people find answers to the questions they type into search engines: the focus is on the value that certain websites or pages bring to consumers. While consumers must follow the yellow brick road of keywords to find their answers, there are many misconceptions about SEO, content creation, and keywords.

Content: The Protein
Compelling content is the meat (or beans if you’re vegetarian) of your burrito. You want your content to be useful for thousands of readers, not just you, and you want your readers to share your content with thousands of other readers. Though normally I don’t like to share my food, a great SEO burrito is something I would want to share with the world. Furthermore, when curating your content, it is important to remember one thing: you are writing for people, not for search engines. A common misconception is that truly great SEO content is ugly and littered with keywords and other unreadable mumbo-jumbo to trick search engines into ranking them higher. The truth of the matter is the best content is content that people can benefit from and easily read. Remember: search engines are not the ones sharing your content; people are. Search engines only help lead people to your content. Though there are many technical aspects to blogging and content creation, emotion should never be forgotten.

Keywords: The Salsa
As previously stated in last week’s blog, finding a niche for your content and blog is one of your first steps. Additionally, you must use the correct keywords and keyword phrases for your audience. Keywords are the salsas in your burrito, and you need to find the right spiciness that best suits your taste. You don’t want salsa that is too bland or too spicy for your tastes because then you can’t enjoy the burrito to its fullest extent. Similarly with keywords, if readers can’t find you using their search terms, then you won’t be relevant. Ideally, you want to be as specific as possible in your use of keyword phrases – if you’re too general or vague, you’ll be outranked by a high-traffic competitor. In other words, do your keyword research. It is smart to include variations of keyword phrases in the event a higher-traffic site on a particular phrase outranks you.

A common misconception about SEO is utilizing “keyword stuffing,” or using a certain keyword as many times as humanly possible to have your page rank highly on search engines. We can relate this to saturating a burrito with salsa: when your burrito has too much of a good thing, it falls apart. Google has algorithms that sniff out people who overuse keywords on their websites, and punishes them by essentially removing their ranking. Why? Because mindlessly using a keyword is not going to help the consumer find their answer: think of it as search engine spam.

Titles and Headlines: The Cilantro Rice
Headlines are your one shot to communicate to the consumer that you have all the answers to their question they just searched. They are the cilantro rice in your burrito, and influence the initial bite into a burrito. Some people don’t like cilantro (what freaks) and may decide they don’t want to eat the burrito. Similarly, a person may not be grabbed by your headline and surpass your article. However, you don’t want to overload your burrito with too much rice, just as you don’t want a super long and heavy title for your content. Furthermore, it is ideal to work your keyword phrase into it while remaining compelling and while also promising to answer their question. If you write a great attention-grabbing headline peppered with relevant keywords or keyword phrases, people could link back to you using just your headline, also called “anchor text.”

Link Building and Linking Out: The Guacamole
Link Building
When you’re the new kid on the block, you need clout, and as a new website or blog, you can get that clout by having older, popular blogs and websites link anchor to your website. How do the cool kids notice you, you ask? You write better than them, you make them look twice at your blog and go, “WOW! That person can write well! I want to link them to my blog!” This strategy is “link building,” and is obviously used to increase inbound traffic on the site or blog. Link building is the guacamole in your burrito, because who even wants a burrito without guacamole? It’s essential and boosts the burrito’s overall taste. Similarly, when you develop your clout as a smaller, newer blog with the help from older, more popular blogs, your search engine results improve, and you’re on your way to a higher ranking (or better tasting burrito). You can also link build by guest blogging on a more popular blog. By choosing to contribute to an already established blog, you can attract attention to your writing and in turn, your blog.

Linking Out
Similar to link building, “linking out” is defined as engaging readers and bloggers on other websites with your content or other relevant content. There are multiple ways to link out, including through your blog posts and on social media. However, the key is how you share it. As previously touched upon in last week’s blog, you want to engage social media influencers to read and share your content to build clout. Get the influencer’s attention and share your work, but don’t go about it in a spamming or obnoxious way, as you may get the wrong kind of attention.

Social Interaction: The Jalapeno Peppers
Search engines like to provide users with the newest, most-updated links as these are seen to be the most relevant. Search engines also like to know that you interact with other websites and social platforms (clearly this whole thing is a popularity contest). When you update your blog or website frequently, you are opening the social forum to anyone who stumbles upon your content. Staying active and encouraging social interaction is equivalent to the jalapeno peppers in your burrito – they give the taste a little kick and oomph. By encouraging participation, you develop your general website’s authority and open the floor for discussion. Free discussion also allows for opportunities for you to plug your related content, also known as older, previously written blog posts. Getting readers to stay on your website through related content is better for your page, allowing you to lower the bounce rate and keep around potential customers longer. Furthermore, never assume your readers know what you’re talking about, because if they’re just joining in for the first time, chances are they don’t. Linking to previous posts in blogs can convert your new readers to repeat readers.

Conversions: The Grande Finale
While seeing spikes in traffic can be a great indicator that you’ve created successful content (or a delicious SEO burrito), it should not be viewed alone as a measure of success. Chances are, you’re trying to sell something, which is why you created your content in the first place. Furthermore, a consumer likely landed on your page because they are looking to purchase what you are selling. Therefore, unless you see an increase in your sales conversions, then you cannot truly say your content is successful based on page views alone. Before you can even begin with your content campaign, it is crucial to know your base point in order to measure your successes.

How do you know when you’ve made a truly delicious SEO burrito? When you’ve combined the protein (compelling content), salsas (relative keywords and keyword phrases), cilantro rice (attention-grabbing headlines and titles), guacamole (link building and linking out), and peppers (social interaction). If you are selling more SEO burritos than you were a month ago thanks to some savvy new burrito content you’ve created, then you indeed are successful. Keeping these things in mind, do you think you’re ready to create your own SEO burrito? Or do you want to make a quick trip to Chipotle first? I’m kind of hungry!

One of the largest sources of online traffic for many brands comes from “Direct” visits to your website. Direct traffic is one of the few metrics that gives you insight into how your branding is actually doing in terms of your marketing efforts. The problem that many people run into when they see drastic increases or decreases in Direct traffic is figuring out what happened and its cause. Here are some helpful tips on how to analyze the change in Direct Traffic.

Campaign Annotations

One of the most under-utilized features of Google Analytics is the annotation tool. If you’re launching any campaigns or ads, it’s crucial to make annotations to gauge their performance. Utilizing the annotation tool helps keep things organized and may answer any questions as to what caused the change in traffic. It’s best practice to annotate when you run print, radio, or television ads due to outside forces influencing the amount of direct traffic to your website. Determining which external ad that can’t be tracked with parameters usually makes for big changes in Direct traffic.

Landing Page Analysis

You should also be studying what landing pages people are arriving onto directly. Your homepage more than likely will be the highest visited page opposed to your internal pages. If there are any other URLs that are generating large amounts of traffic, you’ll want to figure out what is causing traffic to be directed to that particular URL. You’ll want to compare different date ranges to see if the traffic fluctuation is being caused to these internal URLs instead of the homepage.

Traditional Advertising

External forms of traditional advertising play a major role in the fluctuation of visitors coming to your website directly. Be aware of the bumps in traffic that can result when using direct mailers, billboards, radio ads, newspaper ads, and the like. Also note how much of an increase the advertising created for organic and possibly even direct traffic. You will generally see a rise in both direct and organic traffic when running traditional advertising, but, forecasting how much of an increase the traditional advertising makes to Direct traffic helps demonstrate how a specific change in ads may have performed.

Location of Users

Getting information about fluctuations is difficult, but one of the best areas to look for answers is analyzing where the visits came from. You may be targeting a specific city heavily and wonder why direct traffic may have dropped after all the effort you’ve put into that market. When looking at a breakdown of locations, direct traffic may have increased in visits in that targeted location.  However, the overall drop of visits outside that target market accounts for the bigger drop in direct traffic.

Device Trends

The rise of mobile devices such as tablets and cell phones is occurring dramatically. One way to get more insight about your direct visitors is observing what type of device they are using when typing your website into a browser. If you’re running physical banners or billboards on the highway, for example, you could see a major increase in mobile visits for that particular month due to people driving in their car and using their phone (we don’t recommend). لعبه القمار Another example commonly seen is when there are increases in brand mentions in an online article or announcements of partnerships but there are no links listed for your site. The lack of a link online is often the culprit of people directly typing in your brand name into their browser with  “.com” at the end, causing the direct traffic to rise via desktop.

URL Parameters

We LOVE tagging our links with parameters and highly recommend using them, because it gives you insight about which campaigns drove the most traffic and conversions. Unfortunately, sometimes tools like Google Analytics are confused about what to do when a parameter is used in a URL. شراء يانصيب اون لاين If Google Analytics doesn’t know how to handle a specific parameter, you’ll usually see it appear under “Direct traffic.” It’s a great exercise to see if there are any odd URLs that contain parameters that fall into the Direct bucket. It is common to see a successful piece of content fall into Direct traffic due to sharing via social media. The reason is simple: we are social beings and we take links we find on social media platforms and share them directly with others via any chat program or e-mail. When the user visits the link we share, there could be a parameter in the URL. However, Google Analytics will designate that user’s visit as Direct instead of using the parameters defining its source or medium. كيفية اللعب في bet365 It is also possible for certain tools and applications to cut off parameters at the end of the URL and record those visits as Direct.

Organic Traffic

Recently, Search Engine Land conducted a study to test how much of Direct traffic was actually being accounted for as Organic traffic. The study determined that as much as 60% of Direct traffic might actually be misrepresented as Organic traffic. We don’t recommend you running this test, but it’s something that you should be aware of.

I have always been one to follow a schedule: get up, workout, eat, go to work, come home, eat some more, sleep, and repeat through Friday. When I fall off this schedule by either by skipping a workout or even a meal, I become stressed, which in turn affects my productivity and mood.

Blogging and content strategy go hand in hand, and require the author to follow a schedule and have a strategy. If you go in without a plan, you are setting yourself up to fail: you can easily make excuses and procrastinate until you no longer see the need to write that blog entry from over a week ago. To learn more about blogging, content strategy, and staying on track, we read Contently.com’s e-Book called “Blogging and Content Strategy.”

Why People & Companies Fail at Blogging

According to Contently.com, there are three main reasons why companies fail at blogging and content marketing:

1.    They don’t invest in quality content.

2.    They don’t execute consistently. موقع المراهنات العالمي

3.    They don’t promote or optimize their content.

More so than time and research, blogging is about knowing your content, knowing your audience, and having a desire to grow and share that content with the world. If you are a fashion blog whose target audience are Millennials, and you blog about mom jeans and Crocs being trendy, you not only do not know your audience, but probably don’t have much of one either. Furthermore, many fashion blogs die out because their writers fail to post consistently. موقع 1xbet How is your reader supposed to know when to check back for new updates? And even more importantly, if you don’t promote yourself and try to get your name out there, you can never grow or go beyond your current reach. Now is the perfect opportunity to look into creating a game plan and strategy to ensure you’re on the path to success.

Starting On Success: Goals

Before writing your first post, you should define goals for your blog. Ask yourself questions such as how many subscribers do I want to obtain ultimately? Who do I want to share my content and to represent me in the niche I blog for? What do I consider success, conversions or ROI? Having solid goals before even starting will help you begin your path to success.

Strategizing Your Goals

Having a strategy is crucial to your blog’s success: if you have a plan to follow, you cannot make excuses for getting lost on your way. For example, many people who swear by eating clean follow a routine called “meal prep” where they prepare all of their take-to-work-lunches on Sunday night. Having a pre-made lunch for every day of the week ensures they will stay on their diet because excuses for not having time to make lunch during the week will be obsolete. Here is where content calendars come into play: make a content calendar so you never have writer’s block and subsequently can’t make excuses for never feeling inspired. Many blogs use Monday as “Motivational Monday” and Friday as a day to post lighter more fun content.

Making Great Content Your Reality

Content is the main ingredient in your cookbook to success. After all, why else are people looking at your blog in the first place? They have a hunger to learn, and you are a chef that will teach them the recipe.

You can find inspiration almost anywhere. You can grab content from looking at news articles online, be it Google Alerts, Twitter, or even just CNN.com. You can offer your critique on current events, celebrity gossip, or try and decode a celebrity’s cryptic tweets and Instagram posts. Piggybacking off of hot topics ups your chances of your content being read.

Selecting a Headline

Never underestimate the power of a good headline. Headlines are the first item a reader sees ultimately what triggers their interest to read the article. Your headline should reflect the content in your blog post, but should also be attention-grabbing. Your sub-header should contain more information on your main points, but still maintains your reader’s interest in clicking on your post.

Luring Your Audience In

Another strategy to engage your readers is linking to related posts. If you put links to related posts on your blog at the bottom of your post, you can see an increased engagement among your readers, as they will stick around longer to check out your content. Contently.com also recommends utilizing the “Wikipedia Link Luring Wormhole” strategy, which involves putting links to previous related posts in each paragraph, engaging your reader to spend more time checking out your posts.

Influencing Your Audience

If you are a chef and your audience is your guests, you want them to leave feeling satisfied and happy. If your guests were all vegetarians, for example, you would not want to serve them any meat. Similarly in blogging, you do not want to provide your audience with content that is not relevant to them, as surely they will quit reading your blog.

Before you even begin writing, you should define your audience. Are you trying to reach the 20-somethings who love to club-hop on the weekends and frequent Chipotle? Or are you trying to reach the 30-40-year-old stay-at-home moms who are only interested in healthy, low-carb recipes? Knowing the profile and preferences of the audience you are trying to reach will help you determine your content and when to post your content. Per Contently.com, you want to be relevant to your readers’ daily lives and become part of THEIR routine.

Delivering Your Message

The tone in which you set for your blog is part of your identity and one of the reasons your readers continue to turn to you for information. When defining your tone, be distinct and stick to it. If you are that same fashion blog catering to Millenials, you don’t want to sound uptight and too formal. Instead, you would want to sound more casual, maybe pepper your writing with a little sarcasm and some abbrev’s (abbreviations, for all you non-Millennials). If you are selling a product or service, it is imperative to not sound like a sales pitch. Instead, use customers’ success stories as content strategy. Write a quick story focusing on the person, how the product or service helped them, and explain how their life improved: your product should not be the focus.

Getting Your Name Out

Sharing is caring, and that same phrase applies to blogs and content. Sharing your content across multiple social media platforms increases your search engine rank, which means people will see your content sooner when they use Google or Bing. However, different social media platforms should communicate your post in different ways as each platform reaches a different audience. On Twitter, for example, you have a very brief amount of time to grab the user’s attention, and here is where having a strong headline comes in. Tweet the article title as well as a link; without a provoking headline or an interesting image to go with it, you could easily be overlooked. However, on LinkedIn, however, you have slightly more time to make an impression on your readers, so you could include an interesting quote plus a link to the blog.

Another way to spread your content is by reaching out to an “Influencer.” An influencer is somebody who can influence the actions or thoughts of others; be it a popular blogger, a site like Mashable, or a popular Twitter account. While you are ultimately writing for an audience, you want the big influencers to be part of that audience as well. Having an influencer share your content can mean increased traffic and subscribers to your blog. Beyond just increased subscribers and traffic, reaching a larger audience can mean more sharing across social media platforms, exposing even more readers to your content that you would never have otherwise reached.

How do you know where your readers are being directed from to your blog? This brings me to my next point of tracking.

Tracking & Beyond

How you view your blog’s success is ultimately up to you, but before you even write your first post, it is imperative that you establish tracking for your blog. Tracking allows you to see how many readers are looking at or signing up for your content, where they came from, and how long they stayed there. Knowing what types of content clicks with your readers as well as doesn’t will make content generation much easier. Many bloggers use Google Analytics to get key insights their blogs, such as how many visitors, percentage of bounced visitors, and time spent on the blog entry. So whether you measure your success in the number of blog visitors, ROI in the form of opt-ins to newsletters or conversion of leads to the completion of sales, tracking will help you see your milestones and set goals.

Each instruction of this brief guide is imperative to your blog’s success. Again, I visit the idea of a cookbook: if you follow all of the instructions and ingredients for your red velvet cupcakes, you will have red velvet cupcakes. If you skip an ingredient or undercook your cupcakes, you probably won’t be very happy with your product. ربح فلوس First, define your goals and create a strategy that you will follow. This strategy should include a pre-determined content calendar, as well as frequently checking top headlines. Next, decide on your tone and stick with it – it is how your readers with identify you and identify with you. Create your content, create strong headlines, share your content, and be sure to utilize as many social media platforms as possible. Put links to previous posts on your page as well as in each blog’s paragraph to up your search engine rank. Reach out to the influencers to expand your content’s reach to readers beyond your scope, and don’t forget to track all of your results! Practice makes perfect, and your blog’s success may not be immediate, but with trial and error as well as dedication and passion, you will eventually get there. Now, where are those red velvet cupcakes you were baking?

Credit: https://cointelegraph.com/igaming/crypto-casinos/crash/

We’ve heard that orange is the new black, 90’s fashion is back in style, and everybody’s juicing. These days it seems that everything we once knew to be true is being replaced by new and shiny trends. But does that mean social media is replacing email as the #1 direct marketing tool? According to CopyBlogger.com, no. We read their latest e-book “EMail Marketing” for further insight.

E-Mail vs. Social Media
The good news is that today email is still the #1 direct marketing tool. Even with the 1.13+ billion monthly users on Facebook, only 664 million of these people are logging onto Facebook on a daily basis – meaning that more than half of Facebook users are missing content and material in their newsfeed. The status update that you so cleverly crafted is buried after only a few moments under newer, more relevant information from other Facebook users, making it easy for you to miss your target audience.

Unlike Facebook, 9 out of 10 people check their email on a daily basis. That marketing eblast that you sent over the weekend to your consumer on vacation will still be there when they decide to check their email first thing Monday morning. But how can you ensure that people read your email?

Content is King
Providing your readers with valuable content is the MOST important aspect of email marketing campaigns. After all, why do you think they signed up for your newsletter? Don’t push your business onto the consumer. موقع رهان كرة القدم Don’t overload your emails with too much text or too much information. View your e-blasts or newsletters as a recipe for success for readers, and breakup said recipes into 7-10 steps. Each step should be valuable and be completed by itself so that readers can reach success through your campaign step-by-step.

Attention-Grabbing Subject Lines
You will need a good subject line to get your audience’s attention. Play around with different titles, and even push the envelope using words that can normally redirect your message to spam, as long as the content is truly valuable to readers (i.e. “Make Money Doing *Action Here*). The best subject lines are short and to the point and solicit a reader’s interest.

Segment and Engage Your Readers
Reader segmentation can ensure a successful email campaign. Not all readers should be treated equal. For example, if you have a lifestyle blog with an e-newsletter, some readers may only want to receive emails with content about restaurants and nightlife while others may prefer only fitness and health information. It is important to give your readers the option of what content they can receive, as well as the frequency.

Reader engagement is dependent on the time and day on which you send an email. Contrary to belief, there is no universal time or day of the week that is optimal. الرهانات Depending on your audience and multiple rounds of trial and error, you can engage what time of day and what day of the week results in the most opens, click-throughs, and sales. Tracking these aspects, your emails will help you determine the optimal time for your audience.

Tone Selection
You will also need to set your tone. Find a happy medium between casual and informative, as readers respond best to a friendlier tone. الكازينو You want your reader to feel as if they are a valued individual that is part of a community, not just another face in the herd. Encouraging social media interaction amongst the company and readers reinforces a sense of community, as does including customer testimonials.

Format for Mobile Devices
Formatting your emails to be friendly for mobile devices and tablets is crucial; this is “Responsive Design.” Nothing is more discouraging to the reader than opening an email, only to find a distorted text and images on their screen. While your reader may open the email, the click-throughs and conversions will not be nearly as high because they cannot engage with the content.

The Call to Action
Lastly, if you are seeking engagement from your readers, whether it is to download an e-book, buy merchandise, or to sign up for another email list, put your call to action button (CTA) at the bottom center of the email. This way, when the reader finishes with the newsletter, they can click and engage your CTA immediately.

Email is one of the most valuable assets a business has. Putting together an e-newsletter can seem daunting, but if you follow these simple guidelines, you are already setting yourself up for success. What are you waiting for? There are thousands of hungry readers waiting for your content!

Recently, Peak Seven participated in the 2014 Relay for Life of Coconut Creek/Margate on behalf of the Promenade at Coconut Creek. Relay for Life is an annual community fundraiser put on by the American Cancer Society, and is held in over 5,000 different cities and 20 different countries. كازينو كبار الشخصيات By participating in and donating to this year’s event in Coconut Creek, Peak Seven and the Promenade at Coconut Creek were awarded as the”HOPE” sponsor, one of the highest sponsorship recognitions! سباق احصنة

In addition to their commitment to improving the quality of life for those living with cancer, the American Cancer Society’s goals for 2015 are to decrease the cancer mortality rate by 50% and cancer incidence by 25%. Peak Seven plans to participate again in Relay for Life in 2015, and encourages everyone who is interested to do so as well! كيف ربح المال For more information on the American Cancer Society and Relay for Life, visit http://www.cancer.org.

Peak Seven helps push Lennar’s Southeast Florida division to number one for digital leads in May 2014 amongst all of Lennar’s 28 divisions in 18 states. “We are excited about this accomplishment and plan to maintain and grow this position for our client utilizing our unique and sophisticated systems and strategy” said Darren Seys, CEO of Peak Seven. Lennar’s Southeast Florida division, which has 29 active communities in four counties, retains Peak Seven as their full-service creative agency for both traditional marketing as well as the strategy, architecture and implementation of their online campaigns which consists of content development, adwords, social, referral networks and the division’s specific website.

“We were pleased to see the results after implementing our strategy just a few months prior. العاب سباق الخيل We have another strategic program we are getting ready to launch for Lennar in the next sixty days that deals specifically with a users persona and how we can effectively convert them into leads” Seys added. Peak Seven is currently working closely with Lennar’s internal marketing team to revamp the way Lennar Southeast Florida’s division manages and rolls out social marketing campaigns. “Peak Seven has been great with taking our corporate vision of “going digital” to the next level and we are excited about the future” said Nury Rodriguez, Marketing Director Lennar Southeast Florida Division. رهان الخيل

Visit all of the great communities Lennar Southeast Florida has to offer today at: www.lennar.com/floridadeals

Lennar Corporation, founded in 1954, is headquartered in Miami, Florida and is one of the nation’s leading builders of quality homes for all generations. Lennar builds affordable, move-up and retirement homes in Communities that cater to almost any lifestyle – such as urban, golf course, Active Adult or suburban Communities. موقع المراهنات Learn more at www.lennar.com

Peak Seven took home not just one award, but two! Peak Seven took the Silver Award for The Preserve at Bristol Pines logo in the “Logo Design for Consumer Product” category, and the Bronze Award for Lekker Imports/Made in Holland logo in the “Logo Redesign” category. لعبة الدمبلة Thousands of submissions were judged by a panel of marketing and advertising representatives from over 40 different countries.  “We are incredibly humbled upon being selected as winners out of the thousands of submissions at this year’s international competition,” said Darren Seys, Peak Seven CEO. bwin شركة “The agency is built upon creative design and awards like this reinforce this core value.”

The Summit Creative Awards recognizes creative excellence in advertising and marketing companies, and individuals with billing under $30 million. The Awards include all media and industries. In 2014, companies and individuals from more than 50 countries and across five continents participated in the prestigious 20-year competition; the first and best of its kind.

The winning submissions are posted below – check them out! مراهنات التنس

SILVER: Logo – Consumer Product (The Preserve at Bristol Pines)

BEFORE:                                                                                             

AFTER:

BRONZE: Logo – Redesign (Lekker/Made in Holland) 

On Thursday, May 1st, Peak Seven celebrated the expansion and opening of its newest division, Digital Marketing. Both familiar and new faces were present at this party, giving members of the Boca Chamber of Commerce, as well as other local business owners, the opportunity to meet, network, and also learn a few things about digital marketing. لعبت بوكر

Darren Seys, President and CEO of Peak Seven Advertising, and John-Michael Del Valle, the agency’s new Digital Marketing Director, lead an open Question and Answer session, preceded by a detailed presentation about digital marketing. The presentation focused on the importance of embracing newer, digital forms of marketing and advertising, as many traditional forms of marketing and advertising are quickly becoming outdated and null. موقع المراهنات العالمي

Didn’t make it to our event? بيت فاينل No problem, take our quick crash course in digital marketing below:

Advertising and marketing agencies give their clients the power and ability to focus on the core component of the business. Running and managing a company is challenging, so outsourced marketing is often the name of the game. العب روليت اون لاين

Marketing agencies hone in on companies’ stories, advance the conversation and help clients both optimize old methods of growth and find new paths. They strategize, manage, and focus on transmitting your message via all marketing channels. سباق الخيل مباشر

Digital marketing provides new avenues to tell a story, giving companies the ability to reach a wider audience and establish greater trust among both researchers and prospects. كيف تلعب بلاك جاك Strong digital marketing agencies specialize in telling that story across all digital marketing channels, most of which fall into one of the seven major disciplines:

· Organic Search (SEO)
· Conversion Rate Optimization (CRO)
· Analytics (Google Analytics, KISSmetrics, CRM, BI)
· Content Marketing (Infographics, eBooks, Whitepapers)
· Pay Per Click Advertising (SEM, Adwords, BingAds, Remarketing)
· Social Media Marketing (SMM)
· E-Mail Marketing (Marketing Automation)

Peak Seven is a full service marketing agency since 1999. We can develop, manage, and execute a marketing plan across all these disciplines and more. We have a fully dedicated team of in-house developers and creative artists to provide a brand-consistent, interactive look and feel across all digital channels.

It’s an entirely new generation we live in. Internet advertising is the king of the land now.

According to the Interactive Advertising Bureau’s (IAB) 2013 Internet Advertising Revenue Full-Year Report, Internet ad revenue ($42.8 Billion) has beat out Broadcast TV ad revenue (. مواقع كازينو 1 Billion) for the first time in history!

The figure below clearly positions Internet ahead of runner-up broadcast television by $2.7 billion, and cable television, which it surpasses by a comfortable margin of . مراهنات 4 billion.

The complete breakdown of spends across Internet advertising is quite interesting to examine, as Search dominates the pack with 43% of total buys. تعليم لعبة البوكر The two major channels that follow Search are Display/Banner ads, as well as Mobile ads.

We all know that mobile advertising is becoming the new standard, and the 2013 reports show triple digit growth in spend for three consecutive years. Mobile advertising comprised 17% of the total this year from the 9% of 2012.

The main contributors of these Internet advertising dollars consist of retail advertisers (21%), financial services (13%), and automotive retailers and manufacturers (12%).

The most interesting data to see from the full report is how the trends of advertising dollars look over time. It’s a strong indicator that things are changing over night it seems.

What are your major takeaways from this data? Leave your input in the comments below!

The Joyal Capital Management Foundation, Inc. $100 for 100 Events provide a $100 gift card to 100 children in need that have been nominated by friends, family and members of the community.  Each foundation event draws local support from youth groups, schools, churches, and businesses.  Each 0 for 100 event takes place during the holiday season at various Dick’s Sporting Goods locations on the Eastern Seaboard. لعبة سباق الخيل

In an effort to better promote the foundation and events, Joyal Capital Management, LLC (Plymouth, MA) came to Peak Seven Advertising with a need to rebrand the organization in order to better raise awareness and increase funding for their cause. العاب على الهاتف

First, Peak Seven updated the brand via a modernization of the foundation logo.  This allowed for a more professional look to better connect with potential donors and supporters.

The second major portion of the creative partnership required a major overhaul to the foundation website. طاولة الروليت  In addition to a compelling design that reflected the mission and goals of the $100 for 100 program, the client also required a streamlined way to receive donations as well as child nominations for their event participants.

Peak Seven presented our client with an impactful web design that visually conveyed the young lives touched by the efforts of the $100 for 100 program.  Secondly, Peak Seven developers created a custom, automated solution for each $100 for 100 event to receive donations and child nominations live on the website.  In addition, the site was designed to automatically notify event sponsors and foundation officials when a new donation or child nomination was submitted via the website.

The new design and increased functionality was immediately embraced by both the client and foundation supporters alike.

Peak Seven is honored to be involved with an organization committed to brightening the lives of young people in need.  We are proud to announce that the Joyal Capital Management Foundation has raised over $27,000 in charitable donations since the launch of their new site in the fall of 2013.

To see the new Joyal Capital Management Foundation site, please visit http://joyalfoundation.org

This is how we celebrate Fridays at Peak Seven!

As a company, Peak Seven Advertising has long been an advocate and supporter of the efforts of the March of Dimes.  What began in 1938 as a spearhead to combat polio has evolved into one of the most important organizations dedicated to the health of mothers and their babies. The mission of the March of Dimes is to help  prevent birth defects, premature birth and infant mortality. 888 casino arab Through their passionate, ongoing quest for information and prevention against the threats to the lives of babies born everyday, March of Dimes is actively working toward a future where every baby will be healthy. كازينو ٨٨٨ They have made great strides towards that end, but there is still much to be done. كيف تلعب روليت We hope many will share Peak Seven’s dedication to this most worthy cause to help ensure the health and well-being of generations to come.

During the Signature Chefs Auction guests can enjoy delectable, signature dishes of local, award-winning chefs, who have donated their time and  time and talent in making this a successful and memorable event every year. The 2013 Chef Chair is Bruce Feingold, winner of numerous awards and owner of the outstanding DADA restaurant in Delray Beach.

The 2013 Signature Chefs Auction is held on Thursday, October 24, 2013 6:30 p.m. at the Mizner Park Cultural Arts Center.

Be a part of a gourmet night and stand up for a good cause. For tickets click here.

At the beginning of the summer, I had no idea what to expect. العاب للفوز بجوائز حقيقية What kind of tasks was I going to be assigned exactly? موقع 365 سبورت What was I going to learn? I soon learned that there wasn’t going to be a limit to what I could learn.

There was hardly ever a dull moment in the office

During my time here at Peak Seven, I had the opportunity to learn and improve my technical skills with Microsoft Excel, WordPress CMS, and even a little bit of Adobe Photoshop. But my learning experience didn’t end there. I also sharpened my organization and time management skills while being introduced into the fast paced world of advertising. The office lingo and industry terminology quickly revealed themselves to me, and I soon found myself answering frequent emails and juggling multiple projects like all the other team members. It was challenging to be thrown into a project that was already underway, but the experience allowed me to understand client-agency relationships, gain insight into the workings of the industry, and see the importance of clear communication.

Overall, I had a very memorable experience. I learned about some of the many facets of the industry while gaining firsthand exposure to the culture and working environment of advertising. There was hardly ever a dull moment in the office, and my time at Peak Seven was one of the highlights of my summer. قوانين لعبة بلاك جاك

It seems there comes a time when change is necessary for some brands. ويليام هيل For instance, Smoothie King got a new logo in late July this year, and now tech giant Yahoo! will be doing the same. After a year of numerous changes to the company with new President and CEO Marissa Mayer at the helm, Yahoo! kicks off 30 Days of Change.

During the next month, Yahoo! will be sharing a new logo design. However, each logo will still retain the purple color and signature exclamation point. And at the end, on September 5 12am EST, Yahoo! bet365.com will debut its new official logo.

But as we all wait for the big unveiling in early September, we will no doubt see a range of typographic enhancements to Yahoo!’s logo during this rebranding experiment, from simple kerning to sans-serif and script fonts. كازينو عبر الانترنت

Here are the new logo designs Yahoo! has debuted thus far:

Day 1 (August 7)

Day 2 (August 8)

Day 3 (August 9)

With the hipster trend still going strong, designer Tim Delger decided to create an easy, step-by-step guide on how to create your very own hipster logo.

If you’re interested in seeing more hipster logos, don’t miss these “Famous Logos in Hipster Style“.

Unless you’ve avoided the Internet for the past 10 years, you have probably heard of WordPress, the most popular content management system around. But you may not have heard of WooCommerce. لعبة بلاك جاك اون لاين

If you’re currently running an e-commerce site or planning to run one in the near future on WordPress, then you really should consider using WooCommerce. طريقة لعبة بينجو Here’s what you need to know:

Simple

This WordPress e-commerce plug-in is optimized for easy management and editing of all content with the same WordPress tools you’re probably already familiar with. WooCommerce gives you quick access to all orders so you can update them in seconds, and the streamlined inventory management tool gives you complete control over all the details of your products.

Results

WooCommerce’s one-page checkout process has been proven to increase conversions on e-commerce sites. And you’ll be able to track all your site traffic with the built-in reports feature. These reports can be seen in “quick view” if you’re stretched for time, or you can access more in-depth reports to review all the details happening with your site.

Design & Support

In the end, WooCommerce aims to offer a simple and beautiful shopping experience. The personalized account dashboard lets customers view all the details on their recent orders, and the integrated social features encourage sharing. مواقع ربح المال Plus, WooCommerce supports most popular payment gateways, such as PayPal, with many more available via WooCommerce extensions. There are many extensions and themes available to choose from, and the dedicated support forum ensures that all your questions will be addressed.

Out of the thousands of websites currently using some form of e-commerce technology, approximately 3% currently use WooCommerce, and many more continue to join. In the past year, the number of websites using WooCommerce has steadily increased, especially among the top 1 million sites.

We’ve even used WooCommerce for one of our own client’s e-commerce site: Palm Beach Foods. The result was a clean, customizable layout that effectively met all of Palm Beach Foods’ e-commerce needs.

Now the question is: has WooCommerce wooed you as an e-commerce solution? If you wish to learn more about the WordPress e-commerce plug-in, visit the website here.

On Thursday night we got our creative fuels going with gokart racing. اربح مال Although we’re still waiting for the moment when the entire team can satisfy their need for speed, we had a blast! Check out our gallery:

As the 2013 Cannes Lions Festival continues this week, we thought we’d take a look back at one of the highlights of last year’s festival: the moment Mars, Inc. received the Advertiser of the Year award.

After watching the highlights reel of Mars, Inc. موقع رياضي ’s work and listening to Bruce McColl’s, Chief Marketing Officer of Mars, Inc., acceptance speech, it’s hard not to be inspired by the hard work of our fellow creatives. موقع روليت From the conception of an idea to the full-scale implementation, a creative campaign cannot be sustained without a story that connects with its audience. And crafting a story that is capable of engaging audiences across different demographics and various cultures is a part of the challenge of creating an effective marketing campaign.

In the midst of planning, it is sometimes easy to lose sight of your objective. Even as agencies fine-tune details on a particular campaign for client approval, it is important to remember that the toughest judges of our work will be the hundreds, millions, or even billions of consumers the campaign is meant to reach. After all, the goal is to create a story that sticks with your audience while also staying true to your brand.

Over here at Peak Seven, we tip our hats off to our fellow advertising agencies that continue to inspire their consumer audiences as well as other creative agencies.

You can watch Mars, Inc. accept the 2012 Cannes Lions Advertiser of the Year award here.

And be sure to stay updated on the 2013 Cannes Lions Festival this week with news from the Official Cannes Lions website and events streamed live on the Cannes Lions TV YouTube page.

One of the biggest events in the world of advertising has kicked off yesterday and will be on until June 22, when the prestigious Cannes Lions Awards are going to be handed out. لعبة بوكر حقيقية During this week we’ll have the chance to experience the most creative, knowledgeable and forward looking speakers. الروليت الامريكي There’s so much to learn and so much to see on Cannes Lions! قوانين بلاك جاك Let’s start with the first live broadcast on YouTube: Measuring emotions to improve effectiveness of online video ads.

Did you follow the touchdown of the Soyuz capsule in Kazakhstan with space station trio (including the brilliant space blogger Commander Chris Hadfield)? It’s still not too late to get into space mode, especially if you use our P7-blue, “spacey” wallpaper. قانون البوكر  Click here to download it!

In today’s digital space, it seems that a new web platform is launched just about every month. لعبة الحظ الحقيقية  Smartphones, tablets and even the old-fashioned desktop or laptop computer are giving users unparalleled access to the web.  While users love being constantly connected to their favorite sites, this brings about large challenges for web designers.

In order to effectively communicate, companies must ensure that their message can be received by their target audience – no matter how they might be accessing their content.  Gone are the days when websites were designed for desktop and laptop use only. تنزيل العاب اندرويد  In today’s digital space, this means web designers must ensure a website’s functionality across all platforms (desktop, mobile, iOS, Android, BlackBerry, Windows, etc.).  As you might guess, this can be a logistical nightmare.  In addition, this can be costly in terms of both time and money used to create a different version of a website for each platform.

So what is the answer?  A single platform that automatically recognizes the user’s platform, and adjusts the website format to suit said platform. ماه لعبة البوكر  It is called Responsive Web Design and it’s the hottest concept in the web design world today. The methodology operates on a combination of custom grids and images coupled with the use of CSS Mobile Queries.  With Responsive Web Design, a site will automatically modify itself to fit on a user’s screen, no matter how the user is accessing the site.

For a further breakdown of Responsive Web Design and some examples of responsive sites with high functionality, see the link:

http://www.1stwebdesigner.com/design/responsive-websites-analysis

Boca Raton, Fla. (April 4, 2013) – Peak Seven Advertising, in conjunction with the Boca Raton Chamber of Commerce, held a ribbon-cutting event Thursday evening in honor the agency’s new office location in Downtown Boca Raton.

The public was invited to the event to meet the Peak Seven team and tour the new office with music, refreshments and discuss the latest trends in the marketing and digital world. افضل كازينو اون لاين

“We were very pleased with our ribbon-cutting event, and the support from our clients “ commented Darren Seys, Peak Seven CEO and Founder.  “I have been around Boca Raton since 1991 and am excited to have our offices back in the downtown area.  We look forward to continuing to grow in Boca Raton as well as support the community. كيفية لعب بلاك جاك ”

Peak Seven is a full-service ad agency in Boca Raton with a strong focus on brand development and strategy implementation. Since 1999, Peak Seven’s creative teams have evolved to include sophisticated strategy, design and digital expertise. قواعد لعبة البولينج   For more information, visit www.PeakSeven.com

It’s great to work together with inspiring, truly entrepreneurial clients and contribute in their growth. Our long time beloved client, iScrap App reached 75,000 unique visitors last month. Even better: the iScrap App, the very first scrapping application in the industry, reached 100,000 downloads! arab casino  Peak Seven, created, designed and developed the app from the ground up starting in 2010 [launched April 2011] which includes a native iPhone and Android app, desktop application, mobile site as well as retail website for signing up. If you would like to learn more please visit iscrapapp.com. Or visit us at the ISRI tradeshow in Orlando April 9-13! لعبة قمار
There’s definitely something to celebrate this weekend! لعبة القمار ورق

We are so excited to announce that the Peak Seven website won Silver on the 2013 ADDY AWARD District Competition in DIGITAL ADVERTISING – Websites, B-to-B – Services category!

Air time! The South Florida Business Report interview will air this Saturday, 2/23 12 noon on WPEC-TV CBS12 with a repeat at 5:30AM on Sunday 2/24!

There are many different reasons why it benefits you and your business to have your website designed and bult by professional artists and developers. كيف تفوز في روليت

• Your website will be built utilizing extensive industry experience, knowledge of design trends, usability researches and comprehensive architecture
• You’ll get something that was built based on your goals and objectives
• You’ll have the right tools to covert your site’s visitors to leads
• You’ll stand out from the competition
• The visitors of your site will appreciate the ease of use of your site, therefore they’ll spend more time browsing your information, and that ultimately will bring you more business

But images speak more than a thousand words. Here are two sites we launched this week:

Carr Company

Before

After

Sea Level Marine Group

Before

After

Peak Seven proudly participated and also sponsored the 11th annual Butterfly 5k run in Coconut Creek. The team came out in full competitive form did well amongst all the runners who ran that day. Just goes to show how far our competitive edge goes beyond the design / creative world. استراتيجيات الروليت

Date

Start: Sunday, February 3, 2013

Address

Happy New Year, Everybody!

2013 had a busy start at Peak Seven Advertising. كازينو888 Our ridiculously photogenic CEO, Darren started the year by giving an interview on CBS12 News, and this triggered an entire avalanche of calls, articles, speaking assignments. بوكر عربي What an exciting time!

The show hasn’t been aired yet, but stay tuned, the video is coming soon! ربح فلوس

Station: WPEC TV 12
Host: David Weir
Show: South Florida Business Report

Darren promoted the Entrepreneurs Association:, a nation-wide professional network for entrepreneurs, that he is a member of.

This has certainly been an eventful and productive year for the Peak Seven Team, but somewhere down the line we found the time to embark on expanding our brand and bring forth a major creative overhaul to revamp our website. Here’s a peek at some of the new items we’re creating for the upcoming year. Take a look at this mixed media illustration/collage I created for our new business cards. لعبة جاك I experimented with the updated color palette and incorporating some abstract elements which began to form this esoteric visual narrative. لعب الروليت

By juxtaposing other geometric shapes […] this sort of spacey landscape began to take shape.

Concept wise, one thing I was aiming for from the beginning was to play off the linear and angular aspects of the “V” and the “7” in our logo. By juxtaposing other geometric shapes, cubes, spheres this sort of spacey landscape began to take shape.

From there I decided to mix in some fragments of mechanical renderings, clippings of both modern and retro machines, appliances and electronics to contrast the ghostly terrain screened in the background. مراهنات رياضية

The end product is a snapshot from a series of brainstorming sessions unified into a sleek, optical odyssey for the viewer to interpret as they wish. The finished piece beckoned to be analyzed and set the tone for the sites inception. Naturally we decided to carry this highly illustrative and artistic graphic style through or new branding and interwoven into the design of our new site.

Starting 2013 with a fresh coat of paint, PeakSeven looks better than ever! لعبة poker

Enrico Morales‘ new design has a bigger focus on new projects, improved legibility, clearer navigation and an overall better User Experience™. We are still adding more content, so stay tuned, this is what is coming up:

• Mobile optimized version via media queries.
• More Projects.
• Tutorials.
• Case Studies.

With all the media hype around the new Facebook changes I’m sure you all are aware of some of the new aspects of the social media phenomenon. But, just incase you’ve been living in a cave on some uncivilized island off the coast of Fiji here they are:

With CNN’s iReport millions of people are given the power to report (or vent in some cases) about issues or whatever is happening in their hometowns…or the world.

The NY Times reported recently that “blogs and social websites like Facebook and Twitter enable an online water-cooler conversation, encouraging people to split their time between the computer screen and the big-screen TV.”

Like how every good mother is proud of their child’s accomplishments, we’re pretty proud of ours too! كازينو على الانترنت Some of Peak Seven’s design work will be featured in an advertising industry book called “The New Big Book of Layouts,” published by Harper Collins, due out in Fall 2010. كازينو العرب 888

Our featured work includes Palm Beach Driving Club Print Ad, Website, and Brochure; Headquarter Honda Invite; Dublin Scrap Metal Website; Diamond Falls Estates Brochure; P&H Interiors Brochure; Mizner Industries Brochure; GA Telesis Folder/Brochure; and our own Peak Seven Holiday Survival Guide. شرح لعبة الروليت

This book is an internationally distributed hardcover book and can be pre-ordered on Amazon.com. Check out a full list of the awards we’ve won over the years.

Learn more at www.yasmarinacircuit.com and be sure to catch excerpts of this amazing footage soon on our Peak Seven blog.

After the devastating earthquake that rocked Haiti on January 12, 2010 Peak Seven and their client Headquarter Toyota reacted immediately. After a day of research Peak Seven facilitated a relationship between the “Hope for Haiti” charity and Headquarter Toyota in Miami. تعليم لعبة البوكر Headquarter Toyota is an official drop off location for the charity, who has been helping the people of Haiti long before this tragedy. العاب لربح المال الحقيقي Peak generated a Public Service Announcement (PSA) that quickly began running Saturday the 16th on major spanish radio channels in Miami. العب بلاك جاك Wow Factor media agency handled the implementation of the media plan, which included the actual buy being graciously donated by all the major radio stations. We are happy to report that only 4 days after our collective efforts, we have filled four truck loads of goods for the people of Haiti.

If you would like to make a difference please drop off any medical supplies, non-expired over-the-counter medicines and bottled water, to Headquarter Toyota located at 5895 NW 167th St Miami, FL 33015 or call 1-800-549-0947 for more information. Cash donations are being accepted at www.hopeforhaiti.com.

I want to say thank you to all of our clients and friends who came out to show their support of our “Tropical Nights” event, which was part of the Boca Raton Chamber of Commerce’s “Festival Days”.

This 2nd annual event benefits March of Dimes, and I could not be more proud of our association with this amazing charity. موقع كازينو 888 An event like this takes many people to make it come to life. I would like to thank Bova Ristorante, Boca Chamber of Commerce, Tara Photography and Peak Seven’s high energy Social Media Director, Meghan Harrison.

We enjoyed amazing food again this year from Bova as well as a great atmosphere. ربح فلوس Everyone was energized to be helping a great cause and it means even more for me to see many of my friends show up that were part of the previous year.

There were over 75 guests in attendance, and we raised over $2,000 for the March of Dimes between events tickets and the raffle. The raffle featured a few great donations by these supporters: $100 gift certificate from the Promenade at Coconut Creek Lifestyle Shopping Experience featuring over 40 stores and boutiques as well as many amazing restaurants. Dinner for two from Mortons Steak house located in Boca Raton, and two VIP tickets (valued at 0) to the March of Dimes’ “Signature Chef’s and Wine Extravaganza at the Boca Raton Resort and Club on October 14th. لعبة اون لاين

I look forward to seeing more of my friends and clients at our other hip fund raising events and again next year at Tropical Nights!

If you missed the event and would like to donate and learn more about the March of Dimes please visit www.marchofdimes.com

Thanks to the great photography work by Tara, Inc. Photography. Learn more at www.TaraIncphotography.com

Check out some of the pictures from the evening!

Peak Seven has always given back to the community and charities, we strongly believe in the mission and goals for March of Dimes and will continue to support them anyway we can. We are proud this is our second time having this event, and want to thank Bova Ristorant for their continued support of the charity.

— Darren Seys — President — Peak 7 Advertising

Please join us tonight at The Tropical Nights Martini Party! Ristorante Bova in Boca Raton from 6:00 p. 365 bet m. to 7:30 p.m., in your favorite tropical style attire as we sample the perfect “Bovatini”. مواقع تربح منها المال Expect decadent drinks, delicious appetizers and prize drawings with proceeds benefiting the March of Dimes.

Check out the website for the latest info at www.peakseven.com/TropicalNights

BOCA RATON — Imagine a place where tropical breezes blow, palm trees sway and the drinks are overflowing. Now put yourself there! It’s the end of the lazy days of summer in South Florida and we’re ready to party!

Tropical Nights Martini Party! benefiting the March of Dimes is a Boca Festival Days event, part of a month long, citywide celebration, organized by the Greater Boca Raton Chamber of Commerce.

Please join us at Ristorante Bova in Boca Raton on Wednesday, August 19 from 6:00 p. لعبة القمار m. to 7:30 p.m., in your favorite tropical style attire as we sample the perfect “Bovatini”. Expect decadent drinks, delicious appetizers and prize drawings with proceeds benefiting the March of Dimes. Prize drawing include two VIP tickets valued at $250 to the upcoming Signature Chefs & Wine Extravaganza event being held on October 14 at the Boca Raton Resort & Club. In addition, Bova will be donating 20% of guests checks who choose to dine at Bova that night to the March of Dimes.

Tropical Nights Martini Party! is sponsored by Peak Seven Advertising and Ristorante Bova. Tickets are $20 in advance and $25 at the door. For information or to purchase tickets contact March of Dimes at 561-276-2001 or moc.s1734778955emidf1734778955ohcra1734778955m@hpl1734778955odnar1734778955m1734778955.

The March of Dimes is a national voluntary health agency whose mission is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. كازينو888 Founded in 1938, the March of Dimes funds programs of research, community services, education, and advocacy to save babies and in 2003 launched a campaign to address the increasing rate of premature birth. For more information, visit the March of Dimes Web site at marchofdimes.com or its Spanish language Web site at nacersano.org.

For More info Check out our Twitter page for the latest updates and also the website at www.peakseven.com/TropicalNights

Peak Seven is excited to announce our second year sponsoring Tropical Nights Martini Party with Ristorante Bova. Tickets will be $20 in advance and $25 at the door with proceeds benefiting the March of Dimes. There will be decadent drinks, delicious appetizers and prize drawling. This will be held August 19th from 6-7:30 PM at Bova in Boca Raton. رهانات المباريات

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So DOSE is my ode (or shameless crush) to advertising that has caught my eye.

This week, that piece is the latest viral/online video campaign for TAMPAX. It stars a pubescent 16 year-old named Zack Johnson. Zack mysteriously awakens to find the aim on his morning water-pistol is now resembling the buck shot of a sawed-off shotgun. The culprit? Zack’s “twig and berries” have been swapped out for a vagina by the magical vagina fairy-not really but we’re speculating here.

Having lost his man parts, Zack struggles socially and physically in his day to day school life. Winged by his comrade Bryan and crushing on the school hottie, Chelsea, Zack documents his encounters on twitter @zack16 and his website www.zack16.com. Through social marketing and videos, Zack analyzes the pains of having PMS, hovering over a stall to pee, cramping, sudden weight gains and mood swings. A situation, as he states “I know what it feels like to be a girl and it’s rough! تنزيل لعبة روليت I think every dude should have a period just once.” After experiencing what women go through, Zack quickly apologizes for men everywhere (yes this includes excessive pee on the toilet seat). The viral videos total about 12 minutes in all, while being broken up into smaller 3 minute versions for release. لعبة على الانترنت

The cleverness and genius of the campaign comes when you are subtlety given the campaigns promoter and creator Tampax during the last 2 minutes of the 12 minute video run. After realizing he is having a period, Zack strikes a chord with neanderthal ingenuity and creates a “man pad” out of wadded up toilet paper, which of course, doesn’t work. He then sneaks into the girls locker room to grab a tampon from the Tampax labeled vending machine. Upon which, he returns to class right as rain, ready for next month. No Tampax sign off, no jingle, no website push, just that one hidden clue 2 minutes back.

Upon initial reaction, I had a hard time connecting the campaign to women and the targeted demographic. How could this 16-year old kid reach women across the nation and say after one day of experiencing what they have for the majority of their lives, he knows exactly how they feel? But I realized it’s not the age or demographic that is important here, but rather the message. What if every guy, just for one day, did go through a period and pms? Would we react differently to situations just as Zack? العاب لربح المال على النت Will this campaign connect more to men and allow men, in turn, to connect to what the women in their lives are going through? This campaign successfully bridges the “you’ll never understand” gap between men and women and for that, I think it’s genius and women will respond to it favorably.

Work by Leo Burnett/Chi-Town.

zack16.com
twitter.com/zack16

Blog Post By:
Josh Munsee, Creative Director
moc.71734778955kaep@1734778955hsoj1734778955

When I first started here, which wasn’t that long ago anyways, Brian took it upon himself to school me in the ways of graphic design. كيف تربح المال من الانترنت
The little short cuts and tricks that you pick up after years and years of practice and creative thinking. كيفية لعب بينجو He said something to the extent of “the eagerness to learn would be more valuable than those who already have the knowledge and have become complacent”. قواعد لعبة بوكر

And I wondered, “how could you become complacent if this is your passion?”. There are many reason but we shouldn’t forget that our career choices are more than just the day in and day out money maker.
It’s what we loved to do, applied to the real world. When you get up in the morning, you should feel as if your work is fulfilling.

As an intern, I feel like a sponge. Ready to soak up anything important Peak Seven is ready to teach me and I know that if i stay eager to learn in this field, I will be just fine. You can stick your talents to a cause, a product, a movement, a group. Pretty much anything you feel strongly about would bring about your best work.

One day during lunch, I was at Target shopping in the snack aisle and saw something called Smartfood, but it looked entirely different from the Smartfood we all know, with the white cheese popcorn in the black and yellow bag. Even the logo looked different.

So, why did these catch my eye? الربح الحقيقي

1. My brand recognition was all mixed up. It was intriguing. I knew what Smartfood was and what it was supposed to look like, but this was something different. القمار What was this new product?

2. The packaging, the look. It was clean and simple with alot of white space, yet fun and hip. The logo was made a little more modern with the use of two different fonts and the curves on the f and d and the addition of the leaf next to the d. And the splash of color at the top in a wave pattern with the ampersands repeated lightly in the background gave it just enough pop (no pun intended).

3. They were on sale. Obviously, this is one element of advertising that is a no brainer. New product + Sale = Buy it and Try it.

So, did I buy it? Yes. Did I like it? Yes. They are really good! So, bottom line—both design and advertising principles were at work here and I fell for it hook, line and sinker, but I got a good, tasty new snack in return. And I wasn’t the only one—at least two other peak seven employees couldn’t help themselves either! Darn good advertising.

Oh, and for something fun, check out frito lays healthy snacks website onlyinawomansworld. مراهنات كرة القدم com. It has some cute things for just us girls.
This is my “Be One of the Girls” Avator I created on the site!

Blog Post By:
Stacy Mathrani, Art Director
moc.71734778955kaep@1734778955ycats1734778955
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